Idag börjar 80-90% av alla B2B-köp börjar på nätet. Idag börjar B2B-köpen på nätet:- 7 out of 10 buyers say that they start their buying process at vendor sites, not Google (Source: DemandGen Report)- 93% of B2B buyers use search to begin the buying process (Source: Marketo)- 80% av alla B2B köp börjar med besök på leverantörens web-sida. (Source: Vendemore, sales pres 2009)- 90% of purchasing decisions begin online. (Source: Forrester research, 2007) - The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable)- 53% of C-level executives said they prefer to locate information themselves- The C-suite first turns to mainstream search engines (63%) to locate information- 6 out of 10 C-Suite executives conduct more than six searches a day- Executives in IT are the most prevalent users of the Internet for information gatheringSource: Forbes Insight – The Rise of the Digital C-Suite(http://www.forbes.com/forbesinsights/digital_csuite/index.htmll