Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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B2B Marketing Forum

Todd is a front-runner in implementing content marketing at Kelly Services global. Todd will speak about: 1. Audience, Personas & Voice of Customer 2. Establishing Outposts and Spokespeople? 3. Determining the Best Formats – PDF, Video, etc 4. Measuring Engagement & Results

#b2bnl

Learnings in
B2B Marketing
Engagement
Todd Wheatland
VP Thought Leadership, Kelly Services

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

@ToddWheatland #B2B #B2BNL

Content
Marketing
Turns
Internal
Knowledge
into an
External
Story Worth
Sharing

@ToddWheatland #B2B #B2BNL

Does Giving Away B2B Content
Cannibalize Your Business?

@ToddWheatland #B2B #B2BNL

We are all Publishers now.
Is that really a good thing?

@ToddWheatland #B2B #B2BNL

Note to Marketers: #1
Chasing Eyeballs will
Make You Blind

@ToddWheatland #B2B #B2BNL

#2

Pollution is the leading
cause of death of Brands.

@ToddWheatland #B2B #B2BNL

#3

Kill the
Cheerleaders

@ToddWheatland #B2B #B2BNL

Know Your
Audience
Better Than
You Know
Your Partner

#4

@ToddWheatland #B2B #B2BNL

#5

@ToddWheatland #B2B #B2BNL

#7

Be Local,
or Go Home

@ToddWheatland #B2B #B2BNL

Learnings in B2B Marketing Engagement – Todd Wheatland – Kelly Services

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