Питер Бооне, Metro C&C: Новые товары и форматы Retail Business Russia & CIS 2014, September 25-26, Moscow

1. METRO Cash & Carry RussiaMETRO Cash & Carry Corporate Marketing
WHAT SHALL WE OFFER THE BUYER
TODAY: HOW WILL THE STORE FORMAT
CHANGE? WHAT GOODS AND WHERE FROM?
PIETER C. BOONE
CEO METRO CASH&CARRY RUSSIA
MOSCOW, SEPTEMBER 25, 2014

2. METRO Cash & Carry Russia
THE RUSSIAN IMPORT BAN DECREE STRONGLY IMPACTS THE
BUSINESS OF MCC RUSSIA AND THE WHOLE FOOD TRADING
INDUSTRY
Page 2
US and EU sanctions Russian import ban
As of 31
st
July 2014 7
th
August 2014
Mainly affects  Reduced access to EU and US finance
markets for selective Russian banks
 Export prohibition of military weapons,
vehicles, equipment and technology
 Export prohibition of technology and
equipment used for oil production industry
 Prohibition of business activities with
defined Russian companies and individuals
 Import ban of raw material, agricultural
products and food, like:
- Meat and meat products
- Milk and dairy products
- Fish
- Fruit and vegetables
 Sanctioned countries are the EU, USA,
Australia, Canada and Norway
Impact on MCC Russia  Minor  All trading industry got effected
 Impact between 5 – 10% of sales of the
food trading industry

3. METRO Cash & Carry Russia
FAST REACTION ON THE IMPORT BAN BY THE ESTABLISHMENT OF
THE STEERING COMMITTEE AND THE SET UP OF WORK STREAMS
Page 3
Steering
Committee
Board and selected Division Managers
Work
streams
Market
intelligence
Communication
Sourcing /
supply chain
Pricing
Customer and
supplier financial
monitoring
Banking sector
risks
Financial
analytics
Sales tax
introduction
Sanctions
compliance and
response
Intensified
inspections
Operating cost
optimization
Human
resources
Safety and
emergency
Meetings
Daily meetings
of work stream
groups
Regular update
on Steering
Committee
meetings two
times a week
Comprehensive
update of the
work streams
every two
weeks

4. METRO Cash & Carry Russia
Meat Fish Fruits Vegetables Dairy
 Russia
 Belarus
 Uruguay
 Brazil
 Argentina
 Serbia
 Switzerland
 New Zealand
 Russia
 Chile
 Faroe Islands
 Turkey
 Morocco
 Tunisia
 India
 Thailand
 Russia
 South Africa
 Egypt
 China
 Iran
 Argentina
 Serbia
 Asia (exotic)
 Russia
 Azerbaijan
 Belarus
 Israel
 China
 Turkey
 Chile
 Russia
 Serbia
 Switzerland
 Argentina
 New Zealand
MCC RUSSIA CONSEQUENTLY SOURCES FROM RUSSIA AND
OTHER COUNTRIES IN ORDER TO MEET CUSTOMERS’ NEEDS
Page 4

5. METRO Cash & Carry Russia
STRENGTHENING THE WORK WITH GOVERNMENTAL AUTHORITIES TO
PREVENT DRASTIC PRICE INCREASES AND SOURCE SUBSTITUTIONS
PRICES & GOODS AVAILABILITY ASSORTMENT
Work Group participation under the patronage
of the Deputy Prime-Minister:
 Daily price monitoring
 Producer-Retailer-Memorandum
 Logistic cost optimization for Russian fish
Work with administrative bodies and trade offices:
 Increase the number of local producers
 Meetings with trade representative offices of
“allowed” countries
 Certification of new foreign producers

6. METRO Cash & Carry Russia
THE AVAILABILITY IS IMPORTANT – THE QUALITY IS EVEN MORE
CRUCIAL FOR OUR CUSTOMERS