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Advanced Lead Generation Techniques
1.
enera
,on ed Le ad G nc dvaniques A h T ec weezey, Marke' w S ng by: Mathest Pr esented n Evangeli ny 'o ® Compa Automa An ExactTarget Pardot,
2.
Me
@msweezey
3.
HOW TO GET STARTED?
@msweezey
4.
Theare the Key Stages
Basics 1 2 3 Sales Cycle @msweezey
5.
Inbound Techniques
@msweezey
6.
PPC SEO
PPC PPC PPC TIP #1 Match your Keywords to your stages and PPC content @msweezey
7.
TIP
#2 Use Dynamic call outs to match to stages, and interest as well @msweezey
8.
TIP
#3 Ask only 2-3 questions each time @msweezey
9.
TIP #4 Learn
to “BOX – OUT” @msweezey
10.
VIDEO On Site VS. Off Site
@msweezey
11.
Stage 1
VIDEO Use Multiple Call to Action Call to Actions @msweezey
12.
Outbound Techniques
@msweezey
13.
TIP Have
a goal & #5 Stick to it @msweezey
14.
TIP #6 Save the HTML
@msweezey
15.
TIP 3-2-1
#7 3 2 1 3 2 1 @msweezey
16.
TIP
#8 Keep up with Stages on all Channels @msweezey
17.
Outside the Box Examples
@msweezey
18.
TIP #9 Make
it Easy at the Booth @msweezey
19.
TIP
#10 Learn to use scoring for more than just “MQL” @msweezey
20.
@msweezey
21.
Contact Info Mathew Sweezey
Pardot, An ExactTarget® Company Marke'ng Automa'on Evangelist 950 East Paces Ferry Rd Suite 3300 mathew.sweezey@pardot.com Atlanta, Georgia 30326 @msweezey 404.492.6848 -‐ 877.3B2B.ROI www.pardot.com @msweezey
22.
@msweezey
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