Brandwitz'15 grand finale (part 2) Team 360 Degree
•
6 gostaram•1,346 visualizações
Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. This is the slide of Team 360 Degree made for the campaign part of brandwitz 2015 Grand Finale. The campaign carried 75% of the total marks. The brief of the campaign has been attached in the slide.
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Brandwitz'15 grand finale (part 2) Team 360 Degree
Semelhante a Brandwitz'15 grand finale (part 2) Team 360 Degree (20)
Último
Último (20)
Brandwitz'15 grand finale (part 2) Team 360 Degree
- 1. Team 360 Degree 2nd Runner Up Brandwitz 2015 Organized By: IBA Communications Club & Access To Information(A2I)-Prime Minister’s Office
- 2. BRANDWITZ’15: GRAND FINALE (Part-2 Weightage 75%) Brandwitz '15
- 3. BRANDWITZ ’15 GRAND FINALE
- 4. Team 360 degree Azizul Hasan Asif Ahmed Tonmoy Sabiha Sultana Safwat Ahmed
- 6. Bangladesh in digital era • 30.5 million people currently using internet • Government providing digital service in different sectors • Government websites are not browsed frequently by people Brandwitz '15
- 9. Education • Digital Classroom • BD Pathshala • শিক্ষক বাতায়ন/Teachers’ Portal • BANSDOC • Examination Result Brandwitz '15
- 11. health • Telemedicine • ই- স্বাস্থ্যসেবা • Health, Population, Nutrition eToolkit Brandwitz '15
- 12. Brandwitz '15 E-Governance Online Police Service Land record & Survey Law enforcement
- 13. Job Placement Brandwitz '15 Online PSC Application Form Bangladesh Army Application Form Bangladesh Air Force Application Form Bangladesh Navy Application Form
- 15. Poverty reduction • Agriculture Sector o Krishi Call Centre o BD Rice Knowledge Bank o Krishi Mobile Apps o E-Purjee • Income Tax o Online Income Tax Calculator o Online Tax Registration • Finance & Trade o Bangladesh Bank Information Services o E-Marketing for ১ শি বাশি ১ শি খামার প্রকল্প o Consumer Right Protection • E-Training Brandwitz '15
- 16. Others • Passport & Visa Immigration Services • Online Applications & Registration – BISIC Industrial Unit Registration – Birth & Death Reg – Company Reg – Trade License Reg – National ID Info Update • Transportation – BRTA Chart of Rent of BUS & Minibus – BRTA Inter District Fare Charge – Vehicle Route And Rental Listings – LGED Road Database – Ticket Booking & Buying – Railway Ticketing System – Bangladesh Airlines Flight Booking • Bangladesh Betar Live FM • Bangladesh Television Online • Utility Bills( DESCO Internet Bill Payment, DPDC Eelectricity Bills, Dhaka WASA Water Bills, BTCL Telephone & Internet Bills Brandwitz '15
- 17. PESTEL ANALYSIS brandwitz '15 POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL ENVIORNMENTAL LEGAL STABLE GROWING LIBERAL EMERGING MODERATE CONSTITUTIONAL
- 19. PEOPLE OF BANGLADESH ARE NOT AWARE OF THE DIGITAL SERVICES AVAILABLE, HENCE THEY ARE NOT PARTICIPATING IN THE TRANSFORMATION Brandwitz '15
- 20. the big idea campaign ২০২১ Brandwitz '15
- 21. Tagline েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা Brandwitz '15
- 23. Strategic objectives • To explain the essence of Digital Bangladesh to the mass people • To create awareness about the usage of digital services • To make people enthusiastic to participate in digitalizing Bangladesh • To make the digital transformation competitive and sustainable Brandwitz '15
- 24. Core target group Brandwitz '15
- 30. Brandwitz '15 সেবা ২০২১ সযসকাসনা অনুেন্ধান, মতামত শকিংবা অশিসযাসের জনয শবনামূসলয কল করুন! েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা
- 31. Target group : free for all brandwitz '15 January 2016 Why: To make services attainable December 2021 A free customer care that will help people enquire about existing services, give suggessions and post complains
- 32. 2021: Services without data হাসতর মুস ায় বািংলাসেি Brandwitz '15
- 33. 2021: Services without data Brandwitz '15 .services.portal.gov.bd
- 34. Target group : internet enabled mobile users brandwitz '15 January 2016 Why: To make services flexible December 2021 A free website that will enable people without data package to access government services
- 35. *2021 হাসতর মুস ায় বািংলাসেি Brandwitz '15
- 36. USSD *২০২১# Brandwitz '15 ২০২১ ১। শিশকৎো ও স্বাস্থ্য সেবা ২। তথ্য ও প্রশতসবেন ৩। শনসয়াে ৪। প্রশিক্ষণ ৫। সেনিন ৬। a2i ৭। শবশনসয়াে ৮। েূবববতবী ৯। েরবতবী ০ । সেশিিংে SendClose েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা
- 37. Target group : all mobile phone users brandwitz '15 January 2016 Why: To make services reachable to people December 2021 An USSD code that will make people connected to required services instantly
- 39. brandwitz '15 2021 FORUM Make your own e-public service, shape your Digital Bangladesh Bangladesh Railway website doesn’t have any option to change user details I want an app that will allow me to geo-tag environmental hazards Verification of VAT receipt could be done using QR scans. Forum 2021
- 40. Target group : free for all brandwitz '15 January 2016 Why: To make services more flexible December 2021 An online platform that will give people opportunity to participate in idea generation and making the facilities of Digital Bangladesh more effective
- 41. brandwitz '15 Smart mobile application
- 42. brandwitz '15 Promoting digital world
- 48. Under 19 world cup Brandwitz '15
- 49. Brandwitz '15 Under 19 world cup েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা services.portal.gov.bd
- 50. Smart card branding Brandwitz '15
- 51. Brandwitz '15
- 52. Income tax event Brandwitz '15
- 53. Brandwitz '15 িলুন যাই আয়কর সমলায়
- 55. Brandwitz '15 Calendar marketing services.portal.gov.bd আর নয় শেসনর ের শেন সিাোশি, ঘসর বসে েহসজই েব সেবা শনন েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা
- 60. Brandwitz '15 In school campaign
- 61. Brandwitz '15 Poster campaign েম্পূণব শবনামূসলয ২০২১
- 62. brandwitz '15 কৃ ষসকর শেন - Farmers’ Congregation
- 63. brandwitz '15 আমার বন্ধু UDC (Uniondigital center)
- 65. Brandwitz '15 Rural tea stall েহজ হল জীবনযাত্রা, শবনামূসলয শিশজিাল সেবা
- 67. TVC Public & Private TV Channels During Peak Hour In Public Channels During Sports Events Brandwitz '15
- 71. brandwitz '15 Search Engine Marketing
- 75. 10 brandwitz '15
- 76. Search Engine Marketing brandwitz '15 January 2016 TG: For All Duration: 60 Months Atif Mahmood shared ’s video 10 e-services That will make your life easier
- 77. Social Media Marketing brandwitz '15
- 79. Partners brandwitz '15 A2I UNDP BTV BETAR UGC Channel I
- 80. Campaign timeline Brandwitz'15 Campaign Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SEO SMM RURAL TEA STORE RICKSHAW CNG AMAR BONDHU UDC Krishoker Din
- 81. Campaign timeline Brandwitz'15 Campaign Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Newspaper TVC Customer Care Online Forum U 19 WC Calendar Poster Rural School Bag Textbook
- 82. Campaign Roadmap Brandwitz '15 2016 2021
- 83. Budget: Yearly Activity Amount(BDT) Digital Marketing 5,00,000 Billboard (35000 tkX24X12months) 1,00,80,000 Accessories(Poster) 10,00,000 Accessories(10,000 pcs,School Bag) 5,00,000 Customer Care(Salary: 65executivesX2 ShiftsX 15,000tkX12 Months) 2,34,00,000 Customer Care (maintenance) 10,00,000 TVC (365DaysX4 ChannelsX12,000tk) 1,75,20,000 Newspaper (4newspapersX12monthsX15,000tk) 7,20,000 Miscellaneous 50,00,000 Total 5,97,20,000 brandwitz '15
- 84. Outreach Traditional Campaigns 15M Innovative Campaigns 60M Digital Marketing 20M Brandwitz '15 Year 1 30% Year 2 35% Year 3 55% Year 4 60% Year 5 75% Average SROI: 1.95
- 87. Contingency plan Monitoring of campaign success Modification on users’ feedback and addition on recommendation Brandwitz '15
- 89. brandwitz '15 Monitoring & Evaluation Compare practical outreach with campaign targets Conduct Survey to compare knowledge and participation of people in digital Bangladesh Total click in website and social media. Conduct quiz contest at school and university levels to compare digital knowledge of future builders. Feedback through platform ২০২১ & call center.
- 91. brandwitz '15 Financial Challenges The project targets the mass population of Bangladesh, so it has to be multidimensional. Campaign time length is five years Recommendation • Can be included in fiscal year budget.
- 92. brandwitz '15 Marketing Challenges Diverse Target Group Recommendation • Target group has been segmented as per service and need of awareness
- 93. brandwitz '15 Administrative & ManagementChallenges Difficulty of collaboration among different partners. Recommendation • Monitoring and coordination from Prime Minister's office