2. The department has evolved
remarkably over the last few
years, from being a small
in-house facility which design
andexecutedallliveandrecord-
ed shows to a team which has
become a one stop solution to
design and deliver mega events
suchas :
•Masala FamilyFestivals,
•PanteneBridalCoutureWeekStyle360
•HUMAwards

3. TotalOutputFrom SetDepartment
TotalNoof SetDesigners 4
TotalNoof SetsDesign 321
JanuaryTo December2013,ForHUMTV,MASALATV &HUM SITARAY
NEW
SET DESIGNED
73
SET
CHANGEOVER'S
128
SPECIAL
DAYS
33
MARKETING
BRANDING EVENTS
10
STATION
BRANDINGS
34
MEGA
EVENTS
7
SPECIAL
TRANSMISSIONS
8
ANNIVERSARY'S
17
CHANNEL
ID's
4
MUSICAL
SHOWS
5
DRAMA
SCREENING's
2

4. TheSetsof HumNetworkhavecreatedabuzzintheindustryand
haveaddedimmensevaluetoeventsbystandingoutfromtheclutter.
TheSetsof HumNetworkhavecreatedabuzzintheindustryand
haveaddedimmensevaluetoeventsbystandingoutfromtheclutter.

5. Themuch-awaitedPan-
teneBridalCouture
Weekhasbecome
knownforitsextrava-
ganceandelaborate
productiondesign.The
thematicrampdesigns
havenotonlysurpassed
thelookandfeelof all
localfashionshowsbut
havealsoattracted
otherfashionfraternities
andfashionweeksto
buildalliancewithour
network.

6. MarketingCreative&
CommunicationDepartment

7. Overview of theDepartment
AnIn-housecreativedepartment came into
beinginOctober2012 for better facilitation
totheNetwork’sMarketingCommunication&Design
HumanResources:Thedepartment is ledby an
HODandassistedbyanArtDirector

8. Advantagesof an
In-HouseDepartment
Efficiencyindeliverables
•Completecontrol over
Design&Execution
•CostCutting
•24/7Solution
•SmoothExecution
•Focusonimprovementof Quality
BetterTimeManagement

9. Overview
of Work
OutdoorAdvertising
Events
PressCampaigns
Corporate
Communications
E.Marketing

10. OutdoorCampaigns
9CompleteOutdoorCampaigns–Hoardings
withdifferentadaptations+Mall Branding

11. PressCampaigns
24PressAds (GLAM,MASALA,DawnImagesandFashion&CookingMagazines)+1SupplementforZindagiGulzarHai
38Eflyers–DramaLaunch,Ratings,Ramadan,Events

12. Events
AllMarketingCollateralsformorethan15MegaEventsheldunderthe
umbrellaof HNL:InvitationCards,OnGroundBranding,Streamers,
PoleSigns,Stalls,NeckTags,TShirtsDesigning,
BridalCoutureWeek(Karachi&Lahore)
MasalaFamilyFestival(Karachi&Lahore)
1stHUMAwards
Screeningof ZindagiGulzarHai
Premiere of Behadd
TDAP
FashionPakistanWeek
BeachViewClubBasant
Men’sFashionWeek
BrandingforPlayslike:AanganTera,
Sawa14August,Avanti
InvitationCards for10Movies

13. Corporate
Communications
AnnualReports
Givewayslike:
Calendar
Notebook
MangoBoxes
RamadanBoxes
EidCards
ZindagiGulzarHaiMugs&Tshirts
Designingof CorporateStationaryasperrelaunchof the
NetworkandChannelsidentity