This slide deck features highlight from ProfNet Twitter Chat, #ConnectChat, about Twitter Parties with Aly Walansky - an experienced Twitter party host, having hosted parties for Nivea, Garnier and Chobani, to name a few. This week's #ConnectChat tells us how to get a Twitter party started, the do’s and don’ts, promoting the party and more.

2. What are TWITTER PARTIES?
- @ProfNet -
#ConnectChat

3. Twitter parties are when a
brand dedicates an hour to
interactive Twitter discussion
about their product.
- @AlyWalansky -
#ConnectChat
“

4.  Not all Twitter parties have to be promotional.
 They can also be charitable, educational or
inspirational.
 For example, #ConnectChat is a chat, but it
really is just like a party -- without the free stuff.
;)
#ConnectChat

5. What makes a successful
- @ProfNet -
Twitter party?
#ConnectChat

6. Giveaways, obviously,
make a big difference.
- @AlyWalansky -
#ConnectChat
“

7. Factors that make a Twitter Party stand out
from the rest include:
 The Hashtag – Unique, short and interesting.
 The Host – Subject Matter Expert and
Influencer on Twitter.
 Adequate planning and promotion prior to
the event.
#ConnectChat

8. If a company wants to hold
a Twitter party, what is the
first thing they need to do?
- @ProfNet -
#ConnectChat

9. Decide on theme (timing is
everything), find host, and
maybe also an expert source
(For example, a Dermatologist
for a skincare chat).
- @AlyWalansky -
#ConnectChat
“

10. 1. Decide Day and Time
2. Hire a Subject Matter Expert
3. Create a Hashtag
4. Develop Marketing Plan
5. Layout Content Details (Questions, Tools, etc.)
#ConnectChat

11. What things should brands
consider before hosting a
Twitter party?
- @ProfNet -
#ConnectChat

12. Definitely, don’t ever attack
others while promoting your
brand. Negativity never has a
place in a Twitter Party.
- @AlyWalansky -
#ConnectChat
“

13. Don’t spam people. You have
an hour of people’s attention,
don't be tweeting all caps and
endless links.
- @AlyWalansky -
#ConnectChat
“

14. How do you typically
measure success?
- @ProfNet -
#ConnectChat

15. Trending on twitter is a great
indicator. Everyone has own
specific measures, but if your
party trends, it's good!
- @AlyWalansky -
#ConnectChat
“

16.  Measure Engagement
 Analyze Web Traffic
 Evaluate Conversions
 Increase in Followers
#ConnectChat

17. If a company wants to hold
a Twitter party, how do
they find people to host?
- @ProfNet -
#ConnectChat

18. Don't have to "invite" people,
per se. Advertise on brand's
social channels event is
occurring - more, the merrier.
- @AlyWalansky -
#ConnectChat
“

19. What are some of the
odder things have you
Twitter-partied about?
- @ProfNet -
#ConnectChat

20. I once was one of several co-hosts
on a twitter party for a
toilet paper launch. (Hey, not
sexy - but we all use it!)
- @AlyWalansky -
#ConnectChat
“

21. What is something most
people don't realize or
overlook about Twitter
- @ProfNet -
#ConnectChat
parties?

22. The hard work that goes into it.
Sometimes there's weeks of
planning that goes into an
hour of "effortless" fun.
- @AlyWalansky -
#ConnectChat
“

23. Do Twitter parties need to
be scheduled regularly (like
once a month), or can
they be one-off?
- @ProfNet -
#ConnectChat

24. It can definitely be one-off. If
you have parties too often, it
may dilute turnout. (Oops!
can't make party, will go to
next one!)
- @AlyWalansky -
#ConnectChat
“

25. I think it's best to have parties
when, simply you have
something worthwhile to say.
(same for brand events).
- @AlyWalansky -
#ConnectChat
“

26. Do you ever tweet from the
brand's twitter handle, or
always your own?
- @ProfNet -
#ConnectChat

27. There are brands who hire
influencers to "take over" their
handle for the night. That's an
option too.
- @AlyWalansky -
#ConnectChat
“

28. I think find a host you are
comfortable with, then work
with them to decide what
works best for your client.
- @AlyWalansky -
#ConnectChat
“

29. STAY TUNED TO
#ConnectChat