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Beta electric proposal
1.
2. DINARI Communications is a Client Servicing Agency established in 2016, located in
Cairo, Egypt. DINARI has managed to build a strong portfolio which includes local and
multinational clients.
Committed to enhance the client briefs, present new creative ways that best deliver the
business objectives and ensure that all the process has been completed applying the
smoother customer oriented procedures.
We have designed our methodologies to be flexible and work within the parameters of any
corporate culture. Each project is tailored to yield optimum results.
Our expertise focuses on three disciplines of brand development; Brand Strategy, Creative
Services and Production of any communication material.
All three represent core elements of establishing and building strong brands.
DINARI can create New Corporate or Product Identity & Reinvigorating an existing brand.
Why Choose DINARI?
3. Social Media is a great tool to spread awareness and share information. It is
a great marketing tool in the percentage to reach your potential customer
This is quite cost effective way in comparison to using traditional media
platforms to upgrade avenues for your business
Overview
4. Networks active Number of followers Status Weaknesses
SAS
Facebook
Instagram
Twitter
444,718 Page likes
2,886 followers
644 followers
Active on social
media
Standard designs
They don’t create
conversations with the
customer on social media
Elsewedy
Electric
Facebook
Instagram
LinkedIn
48,867 page likes
1,059 followers
2,596 employees
They don’t moderate
Standard designs
Schneider
Facebook
Youtube
Instagram
Twitter
1,660,305 Page likes
84.4K subscribers
5,439 followers
1,411 Followers
They don’t moderate
Competitor Overview
5. How goals align to business objectives
Business Objectives Social media goal Metric(s)
Grow the brand Awareness Followers, shares, etc.
Turn customers into advocates
Engagement (to show how audiences
are interacting with your content)
Comments, likes, @mentions, etc.
Drive leads and sales Conversions Application downloads
Improve customer retention
Consumer (to reflect how active
customers think and feel about your
brand)
Testimonials, social media sentiment,
etc.
7. STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
Posting frequency randomly
Poor Content
Content not useful for the target audience
Egyptian products with high quality and low prices
compared to the competitors in the Egyptian Market
Beta Can Lead the Local Market
SWOT Analysis
Egyptian Customer has his own concerns about
Egyptian products in general as culture
8. [Facebook]
● What for
Branding Beta Electric
Increasing sales
● Target audience:
Class B, C
Consumers and workers
Located all over Egypt
● Types of content we will share:
Arabic content in white language
Friendly tone of voice
Photos, videos and Gifs
Real content of Beta products
Instructions how to use the e Mobile
Application
Events announcements
Live event coverage
● Key performance indicators (KPIs)
Engagement rate
Application Downloads
What Platforms are working and How?
9. Content Strategy
● ⅓ of content promotes business and converts audience
● ⅓ of content shares ideas and stories from thought leaders
● ⅓ is products related content
10. Timeframe :
3 months (First Quarter)
Objective:
1. Increase brand awareness
2. Present Beta Mobile application
3. Details about the application
4. Who we are and what we present
Content
11. Type of content:
1. Videos of how to download and use Beta application
2. Videos of Workers review about Beta products
3. Real pictures of events, seminars, etc...
Post Frequency:
1. Facebook : 3 posts per week for total 12:15 posts per month
Content
12. Paid Ads have two Main objectives
1- Goal : Make customer Download the Mobile App
- Duration: 30 days
- Recommended budget: 5,000 EGP
- Avg. Reach: 10,000 unique reach per day
- Avg. Link clicks conversion 100 - 300 per day
2- Create and Increase Engagement on the page
- Duration: 30 days
- Recommended budget: 3,000 EGP
- Avg. Reach: 7,000 unique reach per day
- Avg. Post engagement 150 - 400 per day
*For total: 8,000 EGP recommended budget for Ads
14. STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS
Merged page for the global social media page and
Egyptian page
High quality products
Affordable prices
Has a great opportunity to compete with the
other brands and take a place
SWOT Analysis
Economical Status
The ignorance of electrical products
15. [Facebook]
● What for
Branding Hager
Increasing sales
● Target audience:
Class B+, A- and A+
Consultancy
Interior designers
Consumers
● Types of content we will share:
English and Arabic content
Photos, videos and Gifs
Real content of Hager
● Key performance indicators (KPIs)
Engagement rate
What Platforms are working and How?
16. Content Strategy
● ⅓ of content promotes business and converts audience
● ⅓ of content shares ideas and stories from thought leaders
● ⅓ is products related content
17. Timeframe :
3 months (First Quarter)
Objective:
1. Increase brand awareness
2. Who we are and what we present
Content
18. Type of content:
1. Real content of Hager products
2. Review from the consumers
3. How Hager is different from other products
Post Frequency:
1. Facebook : 3 posts per week for total 12:15 posts per month
Content
19. Paid Ads:
- Objective: Increase Awareness and Engagement
- Recommended Budget: 10,000 EGP per month
- Avg. Reach: 8,000 unique reach per day
- Avg. Engagement 250 - 300 per day
21. Packages
Basic
Create and Design Posts per
month
Schedule and publish posts
Run ads - Boosting
Quarterly Performance
Report
Manage one platform
Create and Design Posts per month
Schedule and publish posts
Run ads - Boosting
Event live coverage
Engage your audience through
Moderation (during working hours)
Monthly Performance Report
Manage 2 Platforms
Create and Design Posts per month
Schedule and publish posts
Run ads - Boosting
Event live coverage
Engage your audience Moderation (12h)
Monitor relevant conversations, mentions
of your brand, competitors, trends, etc.
Gain valuable audience insights
Monthly Performance Report
Available for immediate situations
1 photoshoot per year contracts
Manage 3 Platforms or more
Pro
5,500 EGP
10,500 EGP
15,500 EGP
Plus
