Slides from the #royalcontent webinar presented by Axonn Media CEO Fergus Parker and head of marketing communications Karen Webber https://www.brighttalk.com/webcast/10115/86801

1. CONTENT MARKETING
TREND WATCH: 2014 and beyond
#royalcontent
@axonnmedia
Fergus Parker

2. #royalcontent

3. A way of creating
and sharing
content to
promote an idea,
engage an
audience and spur
them to action.
#royalcontent

4. 90%of the world’s information
today has been created
in the last 2 years(source: IBM)
#royalcontent

5. #royalcontent
Just over a third of marketing budgets are now
being spent on content marketing (source: CMI/MarketingProfs)

6. 54% of marketers
will spend more on content
next year
#royalcontent
(source: CMI/MarketingProfs)

7. #royalcontent

8. #royalcontent

9. #royalcontent

10. #royalcontent

11. #royalcontent
WHAT NEXT?

12. #royalcontent
Content
is KING!

13. #royalcontent
Image: SBS
Content is NOT King

14. Content is the
KINGDOM
#royalcontent

15. By 2020...
#royalcontent
over 50 BILLION
connected devices globally

16. #royalcontent

17. #royalcontent

18. Word cloud
#royalcontent

19. #royalcontent

20. THE FUTURE
#royalcontent

21. PERSONALISATION
#royalcontent
Customer content journey

22. #royalcontent
(source: Mind Tools)
VISUAL

23. #royalcontent

24. #royalcontent
THE FUTURE

25. USER EXPERIENCE
#royalcontent
How do you
make BIG
data small
again?

26. MOBILE
#royalcontent
1.08
BILLION
of the world’s
4 billion
phones are
SMARTPHONES
(source: Microsoft)

27. MOBILE
#royalcontent
source: Microsoft

28. 91%
of mobile internet access is
S O C I A L
MOBILE
#royalcontent

29. #royalcontent
#royalcontent

30. Questions?
@axonnmedia
#royalcontent