How to Make Your Website More Awesome An in-depth review of your website: - design and validation - browser and device compatibility - user experience - content - social media integration and search engine optimization Also includes the top website mistakes.

1. `
HOW DO YOU MAKE
YOUR WEBSITE MORE
AWESOME?
Dwainia Grey
Awesome Biz Online
www.awesomebizonline.com

2. WEBSITE RESCUE
For Canadian Small Business Women

3. DO YOU HAVE A WEBSITE?
DO YOU HAVE A BLOG?

4. DO YOU HAVE A
WEBSITE OBJECTIVE?
HOW DO YOU KNOW IF YOUR
WEBSITE IS WORKING?

5. DO YOU MAINTAIN OR UPDATE
YOUR WEBSITE?
Is your website still there?

6. ARE YOU SATISFIED WITH
YOUR WEBSITE?

7. Are you committing #WebDOA?
WEBSITE NO NO’s
Flash
Clashing Colors
No Contact Info
Really Long Pages
Auto Audio / Video
Too Slow
Unreadable Fonts
Spelling and Grammar

8. WHAT IS YOUR OBJECTIVE?
• Branding
• Launch a new product
• Expose an existing product
• Provide information
NICE OBJECTIVES
REAL OBJECTIVES
• Attract Visitors
• Capture Leads
• Turn Leads Into Sales

9. Website Must Haves
• Home Page
• About Us Page
• Contact Us Page
• Service/Product Page
• Blog

10. `WEBSITE RESCUE
Custom Web Design
Reliable Web Hosting Contact Form
Contact Info
Contact InfoCall to Action
Rates / Price (Optional)
Benefits
Description
Easy Navigation
Google Analytics or Other Analytics
Social Media Integration
Search Engine Optimization
Call to Action on Every Page
Map
Contact Info
Company Overview
Answer Who Are You? In Seconds
A Brief Introduction
Home
About Us
Services/Products
Blog
Contact UsGetting Started
Answer Frequently Asked
Questions
Testimonials
Social Media Links
Email Opt-in
Announcements and Promotions
Domain (yourauthorname.com)
Cross Browser / Platform Compatibility
Unique Content
Content Management System
Sidebar Options
Product Summary Page
Blog Posts
Individual Product
Pages
Social Media Links
Auto Video
Auto Audio
Really Long Pages
Flash
Clutter
Splash Page
Clashing Colours
Font Too Small
Are You
Committing
#WebDOA
No Contact Info

11. LET’S RESCUE YOUR WEBSITE
How do you make your website awesome!

12. DESIGN
• Navigation
• Page Titles
• Privacy Policy
• Consistent Look and Feel
• Color Contrast

13. VALIDATION
• HTML Validation
• CSS
• Javascript
• Speed
• Browser Compatibility

14. BROWSER AND DEVICE
COMPATIBILITY
• 20% of consumers visits sites via
mobile
• 11% make purchases using
mobile
• 25% of all search comes from
mobile devices

15. USER EXPERIENCE
• Links
• Dead Links
• Font Size
• Contact Information
• Images

16. CONTENT
• Easy to Scan
• Testimonials
• Benefits
• Call to Action
• Blog

17. SOCIAL MEDIA
• Add your social media profiles to
your website
• Add social media sharing buttons
to your website

18. SEARCH ENGINE OPTIMIZATION
• Onsite Optimization
• Sitemap
• Robots.txt
• External Links
• Backlinks

19. HOW DO PEOPLE KNOW
YOU’RE ONLINE?
• All your printed and marketing
materials should have your link
• Add a Link (and Social Media
Links) to your email signature

20. TAKE ACTION NOW!
Rescue your website

21. QUESTIONS?