2. On
the
line…
Your
Presenter:
Tamsen
McMahon
Sametz
Blackstone
Associates
Brass
Tack
Thinking
tamsen@sametz.com
@tamadear
Your
Host:
Mike
Lewis,
Awareness
mike.lewis@awarenessnetworks.com
@bostonmike
|
@awarenessinc
3. Got
Ques/ons?
Use
the
hashtag:
#awarenessinc
On
Twi7er
Technical
Issues?
Contact
Webex
customer
support
4. Who
is
Awareness
?
• Creators
of
the
Social
Marke/ng
Hub
• Allows
marketer
to
control
and
centralize
all
social
media
marke/ng
ac/vi/es
in
through
one
interface
• SoIware
is
powering
the
social
media
strategy
of
mid-‐to-‐large
sized
organiza/ons
• Partnered
with
leading
digital
and
interac/ve
agencies
CUSTOMERS
PARTNERS
5. Social
Media
Challenges
‘I’m
Overwhelmed!’
Social
Media
is
only
a
%
of
my
job
and
it
requires
a
lot
of
my
/me
to
be
effec/ve
‘Help
me
prove
the
value!’
I
know
social
media
works,
but
I
need
data
to
get
buy-‐in,
The
execs
are
pushing
me
for
meaningful
data
before
we
invest
further
‘I’m
Losing
Control!’
Too
many
channels,
too
many
comments
to
respond
to,
too
many
passwords,
too
many
places
to
login,
hard
to
keep
control
‘I
Need
to
Get
Strategic!’
Need
to
move
from
tac/cal
ac/vi/es
to
strategic
programs
6. The
Next
Step
Contact
me
for
a
demonstra;on:
mike.lewis@awarenessnetworks.com
@bostonmike
7. Awareness
Social
Marke/ng
Hub
Publish
:
Content-‐centric,
Gain
Control
of
your
mul/-‐channel
Social
Media
Programs
Manage
:
Enterprise
grade
Centralize
your
programs
access
controls,
permissioning,
and
control
Evolve
from
tac>cal
Measure
:
Meaningful
programs
to
strategic
reports
and
marke/ng-‐ social
media
focused
Social
Monitoring
Measure
Success
for
Engage
:
Interact
with
mul/ple
channels
and
individuals
who
are
assets
passionate
about
your
content
8. See
the
Hub
in
ac/on!
Social
Marke;ng
Hub
Demo
w/
Will
Eisner,
Director
of
Product
Marke/n
g
Dec
21st
–
2PM
ET
http://tinyurl.com/hubdem
o
Sign Up Now!!
50. task:
Answer the questions:
For your scope, audience, and
defined content, which tools
are most appropriate?
What resources do you need?
How will you get them?
60. OBSERVATION
≠
PARTICIPATION
(you have to do it)
61. task:
Outline the steps of your
experiment, with start and end
dates
Execute your plan, while
documenting significant
events, impressions, and
ongoing results
71. Who I am
Tamsen McMahon
tamsen@sametz.com
@tamadear
Sametz Blackstone Associates
www.sametz.com
www.sametz.com/roundthesquare
@sametz
Brass Tack Thinking
brasstackthinking.com
72. Dec
16
–
Is
there
a
science
to
social
media?
Content
is
the
future
of
Marke;ng
w/
Joe
Pulizzi,
Author
of
Get
Content
Get
Customers
Jan
11th
–
2PM
ET
http://tinyurl.com/joepuliz
zi
Sign Up Now!!