The document discusses various communication methods and codes for marketing. It outlines 5 key codes: 1) compliance with laws, 2) recognizable advertising, 3) avoiding misleading claims, 4) preventing harm or offense, and 5) protecting children. The mind map explores ideas for a Coca-Cola Christmas campaign focusing on sharing, happiness, and festive flavors. The mood board, style sheet, and layout plan help visualize the planned work. Various brainstorming techniques are examined for generating advertising ideas.

1. Communication Methods
Planning
AWA CHAM
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2. Codes
Number Name Brief Description
1 Compliance It's used for all marketing communications and
makes sure that it is legal , meaning that you are not
breaking the law and being truthful when
advertising.
2 Recognition of
marketing
communications
Make sure that the advert being make looks like an
advert and can be easily identified.
3 Misleading Adverts Advertising is seen as misleading if it involve false.
Making sure that you are truthful about a product,
such as it's function or prices.
4 Harm and Offence Make sure that the advert does not appear to be set
out to offend any particular person or group. E.g
using inappropriate imagery or context.
5 Children Make sure that the advertisment does not promote
any kinds of dangerous behavious towards childen
and you must also make sure that your advert
doesn't pressure children into buyimng the product.

4. Mind Map
CHRISTMAS FESTIVE
IDEA
ALL DIFFERENT
FLAVOURS - SUCH AS
CHERRY, DIET, ORGINAL
ETC.
PROMOTING
HAPPINESS
ALL ABOUT SHARING
AND HAVING FUN.
EXPERMITS.
A PARTY WITH PEOPLE
DRINKING COCA COLA
COLOUR: WHITE, RED
COLD
FUN
LOVE
SHARE
HAPPINESS FAMOUS
ICE
RED BACKGROUND
ON A CAR OR
TRUCK
IN FULL VIEW
EVERYONE CAN SEE
IT.
RED,WHITEE, GREY
ETC.
SOMEONE
DRINKING COCA
COLA

5. Mind Map
• Strengths of using this method
– Breaking down my ideas helps me to rembember
more informatiom of my work.
• Weaknesses of using this method
– Mind map can hold little information.
• Did you like using this method? Why?
I like using mind map to help me write down little
notes and bulletpoints because it helps me
rembember and recall information.

6. Mood Board

7. Mood Board
• Strengths of using this method
Mood board helps me to put down ideas of how my original
work would look like. For example: picture.
• Weaknesses of using this method
Creating a mood board takes a lot of work to research a
photo of your imagination which might be hard to find.
• Did you like using this method? Why?
I like using mood board because it helps me put my ideas
together and know what my ideas for my final piece will
look like.

8. Style Sheet

9. Style Sheet
• Strengths of using this method
– It helps me layout my ideal style and it saves me a lot
of time.
• Weaknesses of using this method
– It was hard to find images.
• Did you like using this method? Why?
I like using this method because it helps me layout
all the colours and ideas I want to use for my final
piece.

10. Layout Plan

11. Layout Plan
• Strengths of using this method.
– Helps me put my ideas together for my final piece.
• Weaknesses of using this method
– Hard to lay them out in the right way.
• Did you like using this method? Why?
I like using this method as it helps me put down
my final ideas together.

13. Independent Brainstorm
SOUNDS:
AUDIENE:
BRAND RECOGNITION:
THEME:
KIT/PROPS:
VOICEOVER:
PROTENTIAL SLOGEN:
Things go better with coke
13-19 years old
Opening a can of coke.
It's the real thing.
Delicious and refreshing.
Refresh yourself.
Happiness and celebrate
Instrument sound
Casual voice.
Taste the feeling.
Coca cola is a simple
pleasure that makes
everyday moment special.
New year.

14. Independent Brainstorm
• Strengths of using this method
– It helps me think freely and generate my ideas.
• Weaknesses of using this method
– It takes too long.
• Did you like using this method? Why?
I like using this method because it helps
encourage my creative thinking.

15. Group Idea Generation
Group discussion
summer
hawolleen
christmas
New year
Age: 13-19 year old.
Bell,
instruments, Voiceover.
waves

16. Group Idea Generation
• Strengths of using this method
– More ideas.
• Weaknesses of using this method
– We all have different ideas which is challenging and it
can be hard to agree on what idea are the best.
• Did you like using this method? Why?
I like this method because it helps plan and manage
time.

17. Informal Pitch
• Strengths of using this method
– The strengths of using this method is that I get positive and
direct message from people.
• Weaknesses of using this method
– The weakness of using this method is that I can't change
my ideas afterwards.
• Did you like using this method? Why?
I like using this method because I would get to see if
my idea is a good or bad ideas and see if there are faults
in my plans.

18. Formal Proposal
• Strengths of using this method
– I get useful feedback directly from the tutor.
• Weaknesses of using this method
– I might think of changing my ideas afterwards.
• Did you like using this method? Why?
I like using this method because it was useful to get
to share my idea with other people and the
feedback was useful.,

20. Initial Reaction
• My initial reaction is that I need to do a lot of
research. I have never used photoshop to
animate before. I have no idea of what I want
my game advert to look like but to improve
my skills , I'll do a lot of research and try to
put my ideas together.

21. Initial Reaction
• Strengths of using this method
It makes me gather my thoughts and feelings together.
• Weaknesses of using this method
– Not confident about the work but I will practice more.
• Did you like using this method? Why?
I like using the method because I can put down how
strongly my skills are on using different methods for my
game advert.

22. Sketches

23. Formal Proposal
• Strengths of using this method
– It helps me built my thoughts and use the right ideas for
my final piece.
• Weaknesses of using this method
– The weakness is that it took a while to bring my ideas and
thoughts together to make sense to what I might happened for
my final piece.
• Did you like using this method? Why?
I like using this method because it helps me improve my
writing skills but it also help me bring my final piece into one.

24. Sketches
• Strengths of using this method
– Sketching out my idea helps me improve my sketching
skills.
• Weaknesses of using this method
– It takes a while to sketch and I don't want to spend
the whole time on it.
• Did you like using this method? Why?
• I like the method because it helps me improve my
sketching skills.