Infocado collects data from various modules along the avocado supply chain, including packhouse dispatch, short and seasonal forecasts, wholesaler receivals and sales, and quality metrics. It also obtains retail price and scan data from other sources. This data is compiled into weekly reports on dispatch, forecasts, and wholesaler activity. Quarterly and individual reports are also prepared. Quality information is analyzed and reported showing factors like internal damage levels by type. The collected data provides supply chain visibility and is used to inform planning and decision making.

1. Infocado: Where to from here?

2. What does Infocado look like now
Data collected
Data collected
 Modules
- Packhouse dispatch module
- W kl di
Weekly dispatch data by variety
hd b i
- Weekly dispatch data by size
- Weekly dispatch data by pack type
- Weekly dispatch data by market and market type
- Weekly dispatch data by growing region
- Packhouse short term forecast module
- Forecasts for next four weeks by variety
- Forecasts for next four weeks by pack type
- Packhouse seasonal forecast module
seasonal forecast module
- Monthly forecast for next 15 months by variety

3. What does Infocado look like now
Data collected
Data collected
 Modules
- Wholesaler module
- W kl
Weekly receivals
i l
- Weekly sales
- Weekly closing stock

4. Other supply chain data – information collected
 Retail prices
Retail prices
 Pack type
 Weight/size
 Display
 Price
 Store location
 S i l
Special
 Country of origin
 C
Comments

5. Other supply chain data – information collected
 Quality
 Dry Matter
 Variety  Fruit weight
 Packer/date packed
ac e /date pac ed  Dry Matter %
y atte %
 Size  Region grown
 Internal quality
I t l lit
 Monthly / by capital city
 Variety
 Size of display/ stack of display
 % of coloured fruit on display
 Price
 Country of origin
 Stickers
 Weight
 Penetrometer reading
 % total damage, % bruising, % diffuse flesh
g , g,
discouloration, % vascular browning, % stem end rot, % body rots

6. What other data is collected/available
 The Nielsen Co
The Nielsen Co.
 Scan data
Scan data

7.  What is the data that is reported
Weekly reports
Weekly reports
Quarterly reports
Individual reports

8.  What is the data that is reported
Summary of quality data
Internal Damage Above 10% by Type
2008 2009
30.00
25.00
20.00
0 00
Prop'n fruit (%)
15.00
P
10.00
5.00
0.00
Total Bruising Body Rots Vacular Diffuse Flesh Stem End Rot Other
Browning

9. Other supply chain data – information reported
 Quality
 Dry Matter
 Variety  Fruit weight
 Packer/date packed
ac e /date pac ed  Dry Matter %
y atte %
 Size  Region grown
 Internal quality
I t l lit
 Monthly / by capital city
 Variety
 Size of display/ stack of display
 % of coloured fruit on display
 Price
 Country of origin
 Stickers
 Weight
 Penetrometer reading
 % total damage, % bruising, % diffuse flesh
g , g,
discouloration, % vascular browning, % stem end rot, % body rots

10. How is this information used?