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For Immediate Release
Media Contact:                               General Information:
Kelly Sladek                                 Caryn Laermer
Director of Marketing Communications         Senior Manager, Quality Consortium
kelly@scorrmarketing.com                     caryn.laermer@theavocagroup.com
308.237.5567                                 609.799.0511



 The Avoca Group Holds Quality Summit to Debate Adoption of
                     Quality Standards

Pharmaceutical, Biotechnology, and Clinical Research Provider Executives Meet to
Create Efficiencies and Increase Quality in Clinical Trials.

PRINCETON, NJ (May 23, 2012) – The Avoca Group, an industry-leading consulting and
research organization specializing in clinical outsourcing and alliance management, conducted
its inaugural Quality Summit May 1 and 2 in New Brunswick, NJ. This two-day meeting was the
official kickoff of an industry-wide Avoca Quality Consortium, which brings together quality
assurance, outsourcing and operational professionals from member pharma, biotech and
Contract Research Organizations (CROs) to accelerate the development of a best practice
approach to quality management and CRO oversight.

The Quality Summit engaged 95 senior  executives  from  some  of  the  industry’s  largest  
pharmaceutical companies, including Pfizer, Eli Lilly, Amgen and GlaxoSmithKline, and the
industry’s  leading  clinical service providers in discussions on provocative topics concerning the
development of standards and the best ways to ensure quality in outsourced clinical trials. The
consensus is clear: The industry must move toward standard definitions of quality in outsourced
clinical trials. However, some participants cautioned that not all procedures can be
standardized. They also warned that too much standardization could potentially lower quality
standards required of Contract Research Organizations and potentially lower overall quality in
particular trials. In addition, they discussed challenges with implementation of standards. The
importance of incorporating standards into the governance of outsourced trials was
emphasized.

The Quality Consortium members reviewed a proposed standard Quality Agreement template
developed by Avoca and discussed the top metrics that could be used to ensure consistent
quality standards are being met. The Avoca Quality Consortium will finalize the standards for a
Quality Agreement template and quality metrics based on member input by July 2012. Avoca
will form working groups to tackle some of these challenges and will collaborate with and
provide the documents associated with quality metrics to the Metrics Champion Consortium.

                                              -more-
“We  are  certain  that the development of standards for quality management, particularly in the
area of defining expectations for quality and measuring quality, will have a significant, positive
impact on the industry in terms of ensuring efficiency while focusing on maintaining high
quality,”  said  Patricia  Leuchten,  president  and  CEO  of  The  Avoca  Group. “We know that
adoption of standards has been historically challenging and that is why we chose to focus on
this as an area of discussion and debate. We are encouraged by the level of commitment and
interest  by  our  members  to  move  toward  standard  approaches,  and  I’m  pleased  that  Avoca  can  
serve as a catalyst for this change and provide the venue for bringing sponsors and CROs
together to discuss this important topic.”  

To inquire about membership in the Quality Consortium, please contact Caryn Laermer, +1 (609) 799-
0511, or visit the Avoca Quality Summit website at http://theavocagroup.com/QualityConsortium.



About The Avoca Group
The Avoca Group is an industry-leading organization providing survey research, consulting
services and training in the areas of clinical outsourcing, business development, strategic
alliances and client service. Founded by industry veteran Patricia Leuchten in 1999, the
company works exclusively in the health care industry and has a focus on relationship
management.


                                                         ###

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Avoca Quality Summit Press Release, May 23 2012

  • 1. For Immediate Release Media Contact: General Information: Kelly Sladek Caryn Laermer Director of Marketing Communications Senior Manager, Quality Consortium kelly@scorrmarketing.com caryn.laermer@theavocagroup.com 308.237.5567 609.799.0511 The Avoca Group Holds Quality Summit to Debate Adoption of Quality Standards Pharmaceutical, Biotechnology, and Clinical Research Provider Executives Meet to Create Efficiencies and Increase Quality in Clinical Trials. PRINCETON, NJ (May 23, 2012) – The Avoca Group, an industry-leading consulting and research organization specializing in clinical outsourcing and alliance management, conducted its inaugural Quality Summit May 1 and 2 in New Brunswick, NJ. This two-day meeting was the official kickoff of an industry-wide Avoca Quality Consortium, which brings together quality assurance, outsourcing and operational professionals from member pharma, biotech and Contract Research Organizations (CROs) to accelerate the development of a best practice approach to quality management and CRO oversight. The Quality Summit engaged 95 senior  executives  from  some  of  the  industry’s  largest   pharmaceutical companies, including Pfizer, Eli Lilly, Amgen and GlaxoSmithKline, and the industry’s  leading  clinical service providers in discussions on provocative topics concerning the development of standards and the best ways to ensure quality in outsourced clinical trials. The consensus is clear: The industry must move toward standard definitions of quality in outsourced clinical trials. However, some participants cautioned that not all procedures can be standardized. They also warned that too much standardization could potentially lower quality standards required of Contract Research Organizations and potentially lower overall quality in particular trials. In addition, they discussed challenges with implementation of standards. The importance of incorporating standards into the governance of outsourced trials was emphasized. The Quality Consortium members reviewed a proposed standard Quality Agreement template developed by Avoca and discussed the top metrics that could be used to ensure consistent quality standards are being met. The Avoca Quality Consortium will finalize the standards for a Quality Agreement template and quality metrics based on member input by July 2012. Avoca will form working groups to tackle some of these challenges and will collaborate with and provide the documents associated with quality metrics to the Metrics Champion Consortium. -more-
  • 2. “We  are  certain  that the development of standards for quality management, particularly in the area of defining expectations for quality and measuring quality, will have a significant, positive impact on the industry in terms of ensuring efficiency while focusing on maintaining high quality,”  said  Patricia  Leuchten,  president  and  CEO  of  The  Avoca  Group. “We know that adoption of standards has been historically challenging and that is why we chose to focus on this as an area of discussion and debate. We are encouraged by the level of commitment and interest  by  our  members  to  move  toward  standard  approaches,  and  I’m  pleased  that  Avoca  can   serve as a catalyst for this change and provide the venue for bringing sponsors and CROs together to discuss this important topic.”   To inquire about membership in the Quality Consortium, please contact Caryn Laermer, +1 (609) 799- 0511, or visit the Avoca Quality Summit website at http://theavocagroup.com/QualityConsortium. About The Avoca Group The Avoca Group is an industry-leading organization providing survey research, consulting services and training in the areas of clinical outsourcing, business development, strategic alliances and client service. Founded by industry veteran Patricia Leuchten in 1999, the company works exclusively in the health care industry and has a focus on relationship management. ###