Swiggy is a food ordering and delivery company. Swiggy-marketing and business model

1. A Presentation On
By – Avinash kumar meena

2.  SWIGGY is an online food ordering and delivering service based in Bengaluru, Karnataka,
India.
 FOUNDED in 2014
 TAGLINE : when you are hungry think of us !
 FOUNDERS:

3. SWIGGY came into existence with the idea of the co-founders to
provide an end to end food service, right from order to delivery; all this
from the comfort of one’s home. The objective of the company is to
disrupt the kitchen at home and make their delivery service a viable
option for an everyday food need. Rahul Jaimini, one of the three co-
founders sums up Swiggy’s objective as – ‘make kitchens obsolete’.

4.  In 2013, Nandan Reddy and Sriharsha Majety, both alumni of Birla Institute of Technology and Science (BITS)
Pilani, started a logistics company called Bundl which connected small and medium companies to courier
service providers. After a year, they wanted to build an online hyperlocal logistics company in the restaurant
industry.
 They approached Rahul Jaimini, an IIT Kharagpur alumnus, who was working as a software engineer for online
fashion retailer Myntra at that time and together, they rolled out Swiggy
OPERATIONS
 Swiggy operates in 25 cities in India.
These includes:
Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Gurgaon, Guwahati, Hyderabad, I
ndore, Jaipur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore, Nagpur, Noida, Pondicherry, Pune, Surat, V
adodara, and Vizag.

5.  The cost of serving customer in restaurant(greater)
and commission paid to swiggy( lesser) is making a
great deal.
 Restaurants get wider access customers, which is not
possible in traditional set up.
 A typical restaurant in metro city can serve max 50–
60 customers at a time.
 Swiggy’s business model is not only sustainable but
also scalable

6.  20-30 years old
 College Students
 Working Professionals
 E-Commerce Savvy
 Crowd that is living away from their hometown

7.  Foodpanda India
 Fresh Menu
 Grofers
 Zomato
 Uber Eats

8.  It has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app.
 It does not have a minimum order policy
 More Reliable
 Fast delivery
 Expansion
 Neat packaging
 Delivery is free
How It
Swiggy operates through its website and mobile application. Users can read the menu and place
the order on its website or its Android or iOS application. Once the order is placed, a delivery
person is assigned for that order that collects the food from the restaurant and delivers it to the
location decided by the customer. Payment can be made through cash on delivery, net banking,
credit and debit cards and digital wallets.
What differentiates Swiggy from its competitors (strength)

9. INVESTORS
 Bessemer Venture Partners
 Norwest Venture
 Accel Partners
 SAIF Partners
 Harmony Venture Partners
 RB Investments
Apolett

10. Thank you all