The document outlines 4 key functions of advertising agencies: 1) The creative department generates advertising ideas. 2) The account services department handles client accounts to promote advertising for those clients. 3) The marketing services department includes media, research, and sales promotion activities. 4) The administrative services department undertakes planning, organizing, and controlling agency activities to earn a profit like any business organization.

1. Functions
of
Advertising Agencies

2. Functions
1. Creative Department: According
to David Ogilvy, ‘the creative
function is the most important of all
the functions of any advertising
agency.’ Basically, this department
is the idea generator.

3. functions
2. Account Services Department:
The advertising agency exists for
the purpose of advertising for its
clients, termed as accounts. The
success of any agency depends on
the number of advertising accounts
it handles.

4. functions
3. Marketing Services Department:
A.The activities of media, research
and sales promotion of an
advertising agency are broadly
grouped under marketing services.
B. The media section is staffed with
analysts, planners and buyers.

5. Functions
4. Administrative Services Department:
A. Basically, advertising agencies are also
business organisations and thus, need to earn a
profit.
B. Therefore, the agency has to undertake
planning, organising, directing, coordinating,
motivating and controlling its own activities.

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