AVENENDRA SHARMA
Contact: 09899017604/0120-4102964 E-Mail:
avenendra27@rediffmail.com
Sales & Distribution Professional
Seeking challenging assignments in Business Development / Sales & Marketing / Distribution Management with an
organisation of repute in Food & Beverage preferably in North India
AREAS OF EXPERTISE
• Business Development
• Sales & Marketing
• Distribution Management
• Brand Management
• Team Management
• Taxation
• Legal Operations
• Warehouse Management
• Client Relationship
Management
PROFILE SUMMARY
• A competent professional with 23 years of experience in Business
Development, Sales & Marketing and Distribution
Management
• Expertise in handling sales & marketing / business
development activities, analyzing market trends & establishing
healthy business relations with clients, thereby expanding
higher market share
• Resourceful in implementing sales promotional activities as a part of brand
building & market development
• Gifted Sales Strategist and Technician, excellence in driving
revenues through innovative and focused merchandising and
sales force/channel development programs
• Sales Leader practiced in driving market enthusiasm through public
speeches to press and industry trade groups
• A result - oriented individual with excellent planning and
communication skill
CORE COMPETENCIES
Sales & Marketing / Business Development
• Managing & monitoring sales & marketing operations, increasing sales growth and driving initiatives in order to achieve
business goals
• Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet those
strategic goals
Distribution / Channel Management
• Building strong distribution network with reliable C&F, Super Stockiest, Distributors, Whole-seller & retailers
• Appointing distributors in non-performing areas, developing infrastructure for new channels and optimising performance
levels of channel partners; ensuring optimum exposure of products through channels of trade partners

Brand Management / Advertising
• Framing strategies for establishing greater awareness about company & its products; building brand focus in
conjunction with operational requirements
• Handling selection of appropriate media for advertising new product launch campaigns
Client Relationship Management
• Providing maximum customer satisfaction by closely interacting with in-house and potential guests to understand their
requirements and customize the product and services accordingly for Timely stock supply, Market Support, Budgets for
counter the competitor
• Ensuring the high quality services, resulting in the guest delight & optimum resource utilization for maximum service
quality; interacting with the customers to gather their feedback regarding the satisfaction
ORGANIZATIONAL EXPERIENCE
Sept.2014 Udaipur Beverages Limited
(Auth. Bottler of Coca Cola Company)
Role:
As Senior Regional Sales Manager
Jabalpur (Madhya Pradesh)
• Leading a team of 39 persons and ensuring the availability of product in all the territory of 10.District with 5. C&F,
30.Distributors and 390 Spock.
• Handling the primary & secondary sales, C&F, Distributor management, managing the company’s warehouse, scheme
budgeting, new product launch, RED, RTM and Profit and Loss.
Highlights
• Efficiently achieved with growth (11%) volume on last year’s numbers till June YTD.
• Successfully accelerated
o Jabalpur market share from 60% in Jan’14 to 70% +in 2015 till June.
o Jabalpur market plan with 28 routes, RED score from max. 50 in ‘14 to 68 in 2015.
o Jabalpur market RGB share from 28% in 2014 to 39% in 2015 till June.
•
Since Feb’10 Iceberg Foods Limited,
Delhi
Growth Path:
Feb’10 – Jun’11 Sales Manager for Western UP (12
Districts)
Since Jul’11 State Sales Head (entire U.P, UK & 8
District of M.P adjoining U.P.)
Role:
As State Sales Head
• Leading a team of 39 persons and ensuring the availability of product in all the territory with 55 Super Stockist & 317
Distributors
• Handling the primary & secondary sales, C&F, S.S management, managing the company’s warehouse, scheme
budgeting, new product launch and Profit and Loss
Highlights
• Efficiently achieved 100% growth volume on last year’s numbers
• Played a vital role in generating business worth:

o Rs. 31 Crores & Rs. 89 Lakhs from Jan-14 to July-14
o Rs. 40 Crores & Rs. 61 Lakhs from Jan-13 to Dec-13
o Rs. 39 Crores & Rs. 75 Lakhs from Jan-12 to Dec-12
• New Juice product launch successfully in market
• Successfully achieved 100% business targets and low CPC in 2013
• Reduced cost by 22% by distributing load among various distributors thereby increasing business by 13%
• Revamped the sales system from credit to 100% advance mode in 2011
As Sales Manager (West Uttar Pradesh)
• Monitored the operations & functioning of sales teams and distributors as well as planned out the S.O/A.M.S tour
plans for effective coverage of territory
• Assigned the sales targets to ASM / Senior Sales Officers / Sales Officers
• Prepared market visit reports & coordinated with the Sales Officer/A.M.S regarding their tour bills
• Submitted target vs. achievement report periodically for calculation of incentive, etc.
• Suggested legal course of actions in case of non-recovery of old dues
• Covered the market development plans like appointing distributors in unrepresented areas, recognized new avenues
like institutional sales, etc.
• Targeted new orders and ensured prompt & timely completion by co-ordination with Head Office
Highlights
• Significantly generated business worth Rs. 28 Crores & 85 Lakhs
• Dexterously handled a team of 22 personnel
• Successfully launched the products within 28 District by appointing 22
Super Stockist, 298 Distributors from Mar’10 to Dec’11
• Established prospective markets across Ghaziabad & NOIDA
Feb’98 - Jan’10 Hindustan Coca-Cola Beverages Private Limited, Dasna
Growth Path
Feb’98 – Mar’03 Sales Officer
Apr’03 – Sept’06 Sales Executive
Oct’06 – Sept’09 Sales Team Leader
Oct’09 - Jan’10 Area Team Leader
Role:
• Led a team of 14 persons
• Managed the UP West territory along with 32 Distributors within 18 Towns
Highlights:
• Successfully accelerated:
o Territory market share from 60% in Jan’05 to 90% in 2006
o Bulandsharh market share from 55% in Jan’06 to 85% in 2007 with market plan, RED score, new outlet
expansion
• Capably achieved a market share growth through market execution, market expansion with new distributors in Khurja
• Bagged Best Sales Executive of the Year Award in 2007-2008 in Coca Cola for achieving the highest volume in the
team
PREVIOUS WORK EXPERIENCE

Dec’95 – Jan’98 Mansarovar Bottling Company Limited, Meerut/Ghaziabad as Sales
Supervisor
Apr’93 – Nov’95 Harsh Crown Cork, Meerut, Bijnor & New Delhi as Sales
Representative
ACADEMIC DETAILS
• Short-term Sales & Marketing Management Course from IMS, Ghaziabad in 2002
• B.A. from Ch. Charan Singh Univ. (Meerut Univ.) Meerut University in 1987
TRAININGS ATTENDED
• Team Building Management, Profitable Selling, etc.
IT SKILLS
• MS Office and Internet Applications
PERSONAL DETAILS
Date of Birth: 29
th
August, 1969
Address: A –56, Ashok Nagar, Ghaziabad –201001, Uttar Pradesh
Languages Known: English & Hindi