The rapid growth of Facebook as a professional platform is challenging hoteliers to find new ways to reach their audiences. We will share with you the experience of hundreds of hotels who already have a Facebook presence and generate fans and customers through SocialBooking. Benefit from 750 Million Facebook users! Emmanuel Fremau, Marketing Manager at Availpro presents how to benefit fully from the Social Network effect, by treating your fans to special offers, allowing them to book directly on Facebook, and to market to their friends. 10 simple tips for a successful start for your hotel on Facebook such as building a large fanbase that converts to sales or creating integrated online & offline marketing campaigns. For more information: http://tinyurl.com/64tqurg

1. Unleash the power of Social BookingDublin – 10/13/2011

2. The web is becoming more and more social! User GeneratedContent Paper Ads Digital directories Search engines Social Medias Social Web

3. The web is becoming more and more social! Shopping is reorganised around people… Amazon Groupon

4. Facebook is the fastest growing social media750 millions users worldwide…

6. 35-44 years old and beyond represent 30% of the total users

7. 52% are women / 48% are men

8. 60% of them are connected everyday

9. It brings your hotel more visibility in the results in a search engine

10. Theintention to buy following a friends recommendation is 5 to 12 times greater than from an ad** Source s: Nielsen Brandlift study on Facebook – april 2010, ClickZ study Jan 2010,

11. 6

12. Some tips to start implementing or enriching your presence on Facebook

13. You need to create a fan page It will take 2 minutes! You don’t have to be a Facebook user already to create a fan page! Click here on the Facebook homepage Choose “Local business or place” category

14. How to create your fan page in 2 minutes You will have then to fill in: - your category - indicate the name of your business - full address and phone number - validate the creation Here you go, the page is created! You just have now to complete your profile and info…

15. Place your hotel on the Facebook Place listing Indicate on your Facebook page the geographical location of your hotel.

16. Place your hotel on the Facebook Place listing How do I do it? Look for your hotel in the search tool in Facebook Once found, click on « Is this your company? » Confirm that you are the official representative of the hotel Click on

17. What should I do once the page is created?

19. Communicate according to languages and location Facebook provides you with the possibility to address your fans in regards with their location or language. Click on « Customise » And then select the countries and/or cities or select the language

20. Fine tune the message of the « landing page » Take great care when building your landing page. Either it will promote your offer… … or its primary goal will be to generate more fans! We recommend the option 2 by fear that the visitor would be overwhelmed by too much information.

21. Fine tune the message of the « landing page » How do I do it? At the top right, click on Choose the page you wish to have as a landing page Save changes

22. Animate your Facebook page regularly Post regularly news on the wall which will interest your fans: local events, videos uploaded as well on Youtube Launch contests, quiz in order to encourage your fans to interact: Pictures contest about your hotel… Example of a Coca cola contest with a special application.

23. Animate your Facebook page regularly Example of a quiz published on your wall to interact with your fans. Click on “Question” Write the question you wish to ask Enter the choices you propose

24. Special offer for fans? Say it on your website and page Promote these exclusive offers dedicated to fans only… On your website but also on your Facebook page such as the wall and/or the image/logo

26. Whatis Social Booking? 22 A social booking is a booking driven by the recommendation of a friend on a social network… …or a friend of a friend… …or a friend of a friend of a friend…

27. Social network recommendation 23 Me The 2.197.000 friends of my friends of my friends... The 16.900 friends of my friends My 130 friends (Facebook average*) Qualified recommendations from my friend's network * Source: Facebook statistics

28. Social network recommendation 24 1 Fan  130 friends* 138 Fans  17 940 friends Reaching 17 940 people with a recommendation of your hotel… for free * Source: Facebook statistics

29. From recommendation to booking Social Booking is a new experience for your guests. we need to spread the word: Now, you can book on Facebook! The Facebook Engine let Facebook users spread the word!

30. Availpro Facebook Engine Display live prices and availabilities on your Facebook page Users Book directly on Facebook! A Recommendation Enginefor your fans Your new Facebook homepage A Booking Experience 100% integrated on Facebook Incredibly easy to set up!

31. Availpro Facebook Engine 27 Your new Facebook homepage! A big customised image of your hotel A customised description (in 12 languages) The hotel contact info A link to your website

32. 28 Booking engine Big image Description

33. Availpro Facebook Engine,A RecommendationEngine 29 Your Facebook Fans are Ambassadors of your Hotel Give them aprivileged offer

34. Availpro Facebook Engine,A RecommendationEngine Theprivileged offer = Fan Rate Fan offer bookable by fans only Many sharing/sending options (hotel info, rate, etc.) Improved booking experience 30

35. Availpro FacebookEngine 31 Becoming Fan Getting Fan Offer Booking Facebook users Sharing and sending

38. Share within or out of Facebook 34 Users can: Share Hotel/Rate info with their Facebook friends Send Hotel/Rate info to friends or any email address!

39. 35 Autofillform

40. Better booking experience 36 Autofillform

41. The Availpro Facebook Engine History 37 Facebook Engine v1 February 100hotelsusers March 200hotelsusers April 300hotelsusers May 400 hotelsusers June Facebook Engine v2 Summer 2011 500 hotelsusers

42. Availpro, pioneer in Social Booking 38 United Kingdom France United-States 500 hotels In 22 countries use the Availpro Facebook Engine… Spain Costa-Rica Morocco Senegal Portugal

43. Facebook now a real distribution channel! IDS & GDS Web/Mobile Sites Facebook Pages Live inventory update Live inventory update Live inventory update Your PMS Live inventory update

45. Availability checking and booking on Facebook will be more and more common in the next months

46. Social Booking is a new experience and requires new toolsAvailpro Facebook Engine, The Social Booking Engine

47. Thanks for your attention! ... Any question or comment? Emmanuel Fremau Marketing Manager Availpro