How To Measure R O I For Social Media

•Transferir como PPT, PDF•

0 gostou•421 visualizações

Automotive Social Media Marketing Reputation Management

Indústria automotiva

How to measure ROI for Social Media ? Vanina Delobelle, Ph.D. July 2009

Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You can have one major goal or multiple goals depending on your business issues. Vanina Delobelle

Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Define what is your Business Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Know who your customers are Segment precisely your customers as this is the beginning of successful ROI with Social Media. Because you will know your customer, you will be able to set up the most appropriate campaign and target the most relevant media. Vanina Delobelle

Know who your customers are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Define the right campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Select the right media for you Not all the Social Media will be successful for you ! And one of the last thing you want to is be like everybody… Vanina Delobelle

Select the right media for you - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Select the right media for you - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Allocate the right resources Social Media require resources to create the content and keep your communities active. Vanina Delobelle

Allocate the right resources ,[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Measure the results Yes ROI exists for Social Media ! Depending on your business goal you can assess if you reached your target. Different measures will be used. Vanina Delobelle

Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

Measure the results ,[object Object],[object Object],[object Object],[object Object],[object Object],Vanina Delobelle

For more conversations… Twitter.com/vaninadelobelle

Mais conteúdo relacionado

Mais procurados

What are niches in marketingWebBusinessCreation

Marketing communication strategyYodhia Antariksa

Fusing Online and Offline MarketingMercy Rop- Digital Marketing Training

Invite Pam Didner to Speak: Information Package for Event PlannersPam Didner

ProfCat 2011:two - Tasty MarketingProfitability Catalyst

Powerful Marketing Strategies for Radio Stationssebastianniederhauser68

Cloud marketing strategyFraser Hay

A Review of TractionAustin Walker

Care Home Marketing StrategyEmily Wilkinson

Facebook Ads Advertising Social Media Success Feb 2022Jonny Ross

Managing Mass Communication - AdvertisingAnshuman Singh

TravelbuddyAditya Gupta

Ilana Jiayan Li(Ilana) Jiayan Li

promotionMomina Mateen

Planning for Successful Paid Social Advertising CampaignsBlair Smith - MBA, CM

Pillars of Digital MarketingSush Padhye

Business Success 6Vince Rogers & Associates

Four Guiding Principals for Business-2-Business PromotionsSusan LaBonte

Social Media Marketing StrategyBlair Smith - MBA, CM

Amazon GoViktor Torbjörnsen

Mais procurados (20)

What are niches in marketing

Marketing communication strategy

Fusing Online and Offline Marketing

Invite Pam Didner to Speak: Information Package for Event Planners

ProfCat 2011:two - Tasty Marketing

Powerful Marketing Strategies for Radio Stations

Cloud marketing strategy

A Review of Traction

Care Home Marketing Strategy

Facebook Ads Advertising Social Media Success Feb 2022

Managing Mass Communication - Advertising

Travelbuddy

Ilana Jiayan Li

promotion

Planning for Successful Paid Social Advertising Campaigns

Pillars of Digital Marketing

Business Success 6

Four Guiding Principals for Business-2-Business Promotions

Social Media Marketing Strategy

Amazon Go

Destaque

Communication Disordersguest601e1da

Candle Dancejim hopkins

Luu, Johnny Vexel Excercisejluu87

QCA3901 - Business Plan Initial Concept (Part A)Leesa Watego

RubricTheresapp

Logica Formal Y No Formalrafael felix

Nada 2010 Social Marketing V3Automotive Social Media Marketing Reputation Management

Destaque (7)

Communication Disorders

Candle Dance

Luu, Johnny Vexel Excercise

QCA3901 - Business Plan Initial Concept (Part A)

Rubric

Logica Formal Y No Formal

Nada 2010 Social Marketing V3

Semelhante a How To Measure R O I For Social Media

How To Measure ROI (Return On Investment) For Social MediaChristi Tasker

Business Plan design for beginner .pptxRDNGPP

Business Plan PresentationBeta-Research.org

DigitalunderstandingPESHWA ACHARYA

Startup Marketing Getting Off The Ground FloorGVS Chintamani

Digital Strategy Workshop V1Tamir Berkman

Low cost marketing toolsrogerpierce

Business Plan TemplatesGraceMagallon

Criador empresaCriador Empresa

Social Media Vs Tradional MarketingSocial Media Bootcamp

Social Media and Traditional MarketingJennifer Parness

Euro-FEM Module 4: Marketing and Branding TechniquesAthanasiaIoannidou

Marketing In A RecessionCindy Penchina

Social media brockvilleExisto Communications and Socio-Technologies

Susan Campbell Presentation On MarketingSusan W. Campbell

Social mediaExisto Communications and Socio-Technologies

Social Media Presentationbburgess7

Social Media Presentation-SCORE390bburgess7

Blogscraft's impactful social media guideNatashaSharma72

Small Business Marketing ToolkitCadence Marketing

Semelhante a How To Measure R O I For Social Media (20)

How To Measure ROI (Return On Investment) For Social Media

Business Plan design for beginner .pptx

Business Plan Presentation

Digitalunderstanding

Startup Marketing Getting Off The Ground Floor

Digital Strategy Workshop V1

Low cost marketing tools

Business Plan Templates

Criador empresa

Social Media Vs Tradional Marketing

Social Media and Traditional Marketing

Euro-FEM Module 4: Marketing and Branding Techniques

Marketing In A Recession

Social media brockville

Susan Campbell Presentation On Marketing

Social media

Social Media Presentation

Social Media Presentation-SCORE390

Blogscraft's impactful social media guide

Small Business Marketing Toolkit

Mais de Automotive Social Media Marketing Reputation Management

Digital Advertising, Social Marketing And Business CartoonsAutomotive Social Media Marketing Reputation Management

Social Media Marketing Open Social App StandardsAutomotive Social Media Marketing Reputation Management

Ford Rise Of Brandividual Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Toledo Prs Aeffective Online Spokesperson Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Social Media Story Blogwell Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Setting Content Freeat Ford Web2 0expo Scott MontyAutomotive Social Media Marketing Reputation Management

Insite Presentation SlideAutomotive Social Media Marketing Reputation Management

Ford Social Marketing+Auto Industry Scott MontyAutomotive Social Media Marketing Reputation Management

Digital Dealer7 Social Marketing V7Automotive Social Media Marketing Reputation Management

Future Of Social Media MonitoringAutomotive Social Media Marketing Reputation Management

Digital Dealer Seo 2010Automotive Social Media Marketing Reputation Management

Automotive Dealer Social Media PolicyAutomotive Social Media Marketing Reputation Management

Adp Social Media Response Strategy V3Automotive Social Media Marketing Reputation Management

Social Media Business Marketing Hub SpotAutomotive Social Media Marketing Reputation Management

Marketing 2 0 Bridging The GapAutomotive Social Media Marketing Reputation Management

D M E S M WhitepaperAutomotive Social Media Marketing Reputation Management

Facebook For Auto DealersAutomotive Social Media Marketing Reputation Management

Imacs Announces Jim EllisAutomotive Social Media Marketing Reputation Management

R A M A Social Media 2010Automotive Social Media Marketing Reputation Management

Social Media And Automotive Guideline 21Automotive Social Media Marketing Reputation Management

Mais de Automotive Social Media Marketing Reputation Management (20)

Digital Advertising, Social Marketing And Business Cartoons

Social Media Marketing Open Social App Standards

Ford Rise Of Brandividual Scott Monty

Ford Toledo Prs Aeffective Online Spokesperson Scott Monty

Ford Social Media Story Blogwell Scott Monty

Ford Setting Content Freeat Ford Web2 0expo Scott Monty

Insite Presentation Slide

Ford Social Marketing+Auto Industry Scott Monty

Digital Dealer7 Social Marketing V7

Future Of Social Media Monitoring

Digital Dealer Seo 2010

Automotive Dealer Social Media Policy

Adp Social Media Response Strategy V3

Social Media Business Marketing Hub Spot

Marketing 2 0 Bridging The Gap

D M E S M Whitepaper

Facebook For Auto Dealers

Imacs Announces Jim Ellis

R A M A Social Media 2010

Social Media And Automotive Guideline 21

Último

Introduction of Basic of Paint TechnologyRaghavendraMishra19

Stay Cool and Compliant: Know Your Window Tint Laws Before You TintBisnar Chase Personal Injury Attorneys

VIP Russian Call Girls in Jamshedpur Deepika 8250192130 Independent Escort Se...Suhani Kapoor

How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorAndres Auto Service

꧁༒☬ 7042364481 (Call Girl) In Dwarka Delhi Escort Service In Delhi Ncr☬༒꧂Hot Call Girls In Sector 58 (Noida)

꧁ ୨ Call Girls In Radisson Blu Plaza Delhi Airport, New Delhi ❀7042364481❀ Es...Hot Call Girls In Sector 58 (Noida)

Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...Delhi Call girls

Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083

Sales & Marketing Alignment_ How to Synergize for Success.pptx.pdfAggregage

Hotel Escorts Sushant Golf City - 9548273370 Call Girls Service in Lucknow, c...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

(COD)￣Young Call Girls In Dwarka , New Delhi꧁❤ 7042364481❤꧂ Escorts Service i...Hot Call Girls In Sector 58 (Noida)

BLUE VEHICLES the kids picture show 2024AHOhOops1

加拿大温尼伯大学毕业证（UBC毕业证书）成绩单原版一比一nsrmw5ykn

FULL ENJOY - 9953040155 Call Girls in Sector 61 | NoidaMalviyaNagarCallGirl

Call me @ 9892124323 Call Girl in Andheri East With Free Home DeliveryPooja Nehwal

What Causes BMW Chassis Stabilization Malfunction Warning To AppearJCL Automotive

Delhi Call Girls East Of Kailash 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083

Alina 7042364481 Call Girls Service Pochanpur Colony - independent Pochanpur ...Hot Call Girls In Sector 58 (Noida)

Alia +91-9537192988-Experience the Unmatchable Pleasure with Model Ahmedabad ...Niya Khan

Hot And Sexy 🥵 Call Girls Delhi Daryaganj {9711199171} Ira Malik High class G...shivangimorya083

How To Measure R O I For Social Media

1. How to measure ROI for Social Media ? Vanina Delobelle, Ph.D. July 2009

2. Business Goals

7. Market Segmentation

8. Know who your customers are Segment precisely your customers as this is the beginning of successful ROI with Social Media. Because you will know your customer, you will be able to set up the most appropriate campaign and target the most relevant media. Vanina Delobelle

10. Campaign Definition

11.

12. Social Media Selection

13. Select the right media for you Not all the Social Media will be successful for you ! And one of the last thing you want to is be like everybody… Vanina Delobelle

14.

15.

16.

17. Allocate Resources

18. Allocate the right resources Social Media require resources to create the content and keep your communities active. Vanina Delobelle

19.

20. Results Measurement

21. Measure the results Yes ROI exists for Social Media ! Depending on your business goal you can assess if you reached your target. Different measures will be used. Vanina Delobelle

22.

23.

24.

25.

26. For more conversations… Twitter.com/vaninadelobelle

How To Measure R O I For Social Media

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (7)

Semelhante a How To Measure R O I For Social Media

Semelhante a How To Measure R O I For Social Media (20)

Mais de Automotive Social Media Marketing Reputation Management

Mais de Automotive Social Media Marketing Reputation Management (20)

Último

Último (20)

How To Measure R O I For Social Media