Ford Rise Of Brandividual Scott Monty
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This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
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Ford Rise Of Brandividual Scott Monty
- 1. THE RISE OF THE BRANDIVIDUAL
- 4. 118,000 Google Search results for “ personal branding”
- 7. In other words… WHO CARES?
- 8. Trust
- 10. You know the products
- 11. But you also know the leaders
- 21. “ With great power There must Also come -- great responsibility!”
- 22. Challenges/Risks
- 29. Remember
Notas do Editor
- The old way of thinking – the lines were clear, things were structured.
- Now, the lines have blurred
- What happens when you leave?
- Same thing as always. But a succession plan is important.
- When Superman was killed off, there didn’t seem to be a succession plan in place.
- What happens when you behave poorly?
- Leaders of all stripes have been called out
- Just as we needed training on telephones & email when they were new, people need to understand the impact of personal branding.
- People appreciate transparency, but management may not be ready for it
- Don’t forget: the microphone is always on
- Businesses don’t take care of us the way they used to – there’s no guarantee of pensions, 30-year career – no one is looking out for you except you. Take care of yourself, but recognize the harmony of the relationship between you and your company…
- One doesn’t work without the other. Both are interdependent and stronger for the association.