Avinash Kaushikaccountable Advertising Auto News Oct08

•

0 gostou•250 visualizações

Automotive Social Media Marketing Reputation Management

Indústria automotiva Negócios

Making Advertising Accountable
Bounce, Long Tail, Experimentation & You

Avinash Kaushik
Author, Blogger, Analytics Evangelist

Automotive News Webinar, Oct ‘08

$<html> ... <script src="https://ssl.google-analytics.com/ga.js" type="text/javascript"> var pageTracker = _gat._getTracker("UA-xxxxxx-y"); pageTracker._initData(); pageTracker._trackPageview(); </script> <script type="text/javascript"> var videoTracker = pageTracker._createEventTracker(”ToyotaConfig"); </script> onRelease (button) { getURL("javascript:videoTracker._trackEvent(‘trim’, ‘options’,‘features’)”)} </html>$

Model
(Object)

Features
(Action)

Options
(Label)

Occam’s Razor Stats:
50,000

20,000

9,500

Leads Research Offline

What’s Success Here?
What’s Success Here?
Micro Conversions Macro Conversion

Contact Info :

Blog: Occam’s Razor
www.kaushik.net/avinash

Book: Web Analytics: An Hour A Day

www.snipurl.com/wahour

Email: ak@marketmotive.com

Mais conteúdo relacionado

Semelhante a Avinash Kaushikaccountable Advertising Auto News Oct08

Startupmetrics 4 Pirates (Haas April, 2010)Dave McClure

Startup Metrics for Pirates: AARRR! (SXSW March 2008)Dave McClure

Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure

Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks

Startup Metrics 4 Pirates (May 2010)Dave McClure

HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...cueblocks

Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure

Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)Dave McClure

How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy MediaRon Marcus

Startup Metrics for Pirates (Startonomics Beijing, June 2009)Dave McClure

Sales Acceleration with Marketing AutomationBMA Carolinas

Salmon EcommerceDushyant Kumar

Startup Metrics for Pirates (Aug 2010)Dave McClure

Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure

Startup Metrics for Pirates (Brazil, Nov 2011)Dave McClure

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...Acquia

Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure

Startup Metrics 4 Pirates (July 2010)Dave McClure

unit iv Building on e commerce enterpriseArnav Chowdhury

Startup Metrics for Pirates (Nov 2010)Dave McClure

Semelhante a Avinash Kaushikaccountable Advertising Auto News Oct08 (20)

Startupmetrics 4 Pirates (Haas April, 2010)

Startup Metrics for Pirates: AARRR! (SXSW March 2008)

Startup Metrics for Pirates (Twiistup, Jan 2010)

Information Marketing Mastery for Professional Speakers - Ford Saeks

Startup Metrics 4 Pirates (May 2010)

HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...

Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)

Startup Metrics for Pirates / KILL a Feature (FOWA London, Oct 2009)

How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media

Startup Metrics for Pirates (Startonomics Beijing, June 2009)

Sales Acceleration with Marketing Automation

Salmon Ecommerce

Startup Metrics for Pirates (Aug 2010)

Startup Metrics for Pirates (Chicago, Aug 2010)

Startup Metrics for Pirates (Brazil, Nov 2011)

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers...

Startup Metrics 4 Pirates (Montreal, May 2010)

Startup Metrics 4 Pirates (July 2010)

unit iv Building on e commerce enterprise

Startup Metrics for Pirates (Nov 2010)

Mais de Automotive Social Media Marketing Reputation Management

Digital Advertising, Social Marketing And Business CartoonsAutomotive Social Media Marketing Reputation Management

Social Media Marketing Open Social App StandardsAutomotive Social Media Marketing Reputation Management

Ford Rise Of Brandividual Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Toledo Prs Aeffective Online Spokesperson Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Social Media Story Blogwell Scott MontyAutomotive Social Media Marketing Reputation Management

Ford Setting Content Freeat Ford Web2 0expo Scott MontyAutomotive Social Media Marketing Reputation Management

Insite Presentation SlideAutomotive Social Media Marketing Reputation Management

Ford Social Marketing+Auto Industry Scott MontyAutomotive Social Media Marketing Reputation Management

Digital Dealer7 Social Marketing V7Automotive Social Media Marketing Reputation Management

Future Of Social Media MonitoringAutomotive Social Media Marketing Reputation Management

Digital Dealer Seo 2010Automotive Social Media Marketing Reputation Management

Automotive Dealer Social Media PolicyAutomotive Social Media Marketing Reputation Management

Adp Social Media Response Strategy V3Automotive Social Media Marketing Reputation Management

Social Media Business Marketing Hub SpotAutomotive Social Media Marketing Reputation Management

Marketing 2 0 Bridging The GapAutomotive Social Media Marketing Reputation Management

D M E S M WhitepaperAutomotive Social Media Marketing Reputation Management

Facebook For Auto DealersAutomotive Social Media Marketing Reputation Management

Imacs Announces Jim EllisAutomotive Social Media Marketing Reputation Management

R A M A Social Media 2010Automotive Social Media Marketing Reputation Management

Social Media And Automotive Guideline 21Automotive Social Media Marketing Reputation Management

Mais de Automotive Social Media Marketing Reputation Management (20)

Digital Advertising, Social Marketing And Business Cartoons

Social Media Marketing Open Social App Standards

Ford Rise Of Brandividual Scott Monty

Ford Toledo Prs Aeffective Online Spokesperson Scott Monty

Ford Social Media Story Blogwell Scott Monty

Ford Setting Content Freeat Ford Web2 0expo Scott Monty

Insite Presentation Slide

Ford Social Marketing+Auto Industry Scott Monty

Digital Dealer7 Social Marketing V7

Future Of Social Media Monitoring

Digital Dealer Seo 2010

Automotive Dealer Social Media Policy

Adp Social Media Response Strategy V3

Social Media Business Marketing Hub Spot

Marketing 2 0 Bridging The Gap

D M E S M Whitepaper

Facebook For Auto Dealers

Imacs Announces Jim Ellis

R A M A Social Media 2010

Social Media And Automotive Guideline 21

Último

Majestic Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Es...amitlee9823

Workplace-Hazards TLE EIM 10 QUARTER3 W2johnreyloyola1

如何办理麦考瑞大学毕业证（MQU毕业证书）成绩单原版一比一ozave

How To Fix Mercedes Benz Anti-Theft Protection Activation IssueTerry Sayther Automotive

Vip Mumbai Call Girls Colaba Call On 9920725232 With Body to body massage wit...amitlee9823

Top Rated Call Girls Vashi : 9920725232 We offer Beautiful and sexy Call Girl...amitlee9823

Call Girls in Patel Nagar, Delhi 💯 Call Us 🔝9953056974 🔝 Escort Service9953056974 Low Rate Call Girls In Saket, Delhi NCR

(ISHITA) Call Girls Service Jammu Call Now 8617697112 Jammu Escorts 24x7Call Girls in Nagpur High Profile Call Girls

What Could Cause Your Subaru's Touch Screen To Stop WorkingBruce Cox Imports

Dubai Call Girls R0yalty O525547819 Call Girls Dubaikojalkojal131

Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823

FULL NIGHT — 9999894380 Call Girls In Jagat Puri | DelhiSaketCallGirlsCallUs

ELECTRICITÉ TMT 55.pdf electrick diagram manitoutssjews46

Tata_Nexon_brochure tata nexon brochure tataaritradey27234

Vip Mumbai Call Girls Navi Mumbai Call On 9920725232 With Body to body massag...amitlee9823

Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...Delhi Call girls

Call Girls Kanakapura Road Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdfExcavator

Lecture-20 Kleene’s Theorem-1.pptx best for understanding the automataHUSNAINAHMAD39

一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理ezgenuh

Avinash Kaushikaccountable Advertising Auto News Oct08

1. Making Advertising Accountable Bounce, Long Tail, Experimentation & You Avinash Kaushik Author, Blogger, Analytics Evangelist Automotive News Webinar, Oct ‘08

2. Bias…

5. Benefits?

7. Astonishing Accountability!

8. How?

9. 1. Instantaneous Smarts

10.

11.

12.

13. The Learning Machine!

14. <html> ... <script src="https://ssl.google-analytics.com/ga.js" type="text/javascript"> var pageTracker = _gat._getTracker("UA-xxxxxx-y"); pageTracker._initData(); pageTracker._trackPageview(); </script> <script type="text/javascript"> var videoTracker = pageTracker._createEventTracker(”ToyotaConfig"); </script> onRelease (button) { getURL("javascript:videoTracker._trackEvent(‘trim’, ‘options’,‘features’)”)} </html>

15. Model (Object) Features (Action) Options (Label)

16. 2. Making Sense of the Head & Tail

17. Occam’s Razor Stats: 50,000 20,000 9,500

18.

19. Budget 90%

20.

21.

22. Keys to the Kingdom

23. Two Problems, Two Solutions

24. Head : Obsess Efficiently!

25.

26. Tail : Math Rocks!

27. –a

28. “What about my Upper Funnel?”

29. Keywords Measurement Category Keywords Category / Brand Brand ? Money! (/Store Visits) Conversions!

30. Keywords Measurement Category Keywords Bounce Rates Category / Brand Time On Site Brand Visitor Loyalty Money! (/Store Visits) Leads / Appt’s Conversions!

31. 3. Quantify Economic Value!

32. Multiple Goals

33. Leads Research Offline What’s Success Here? What’s Success Here? Micro Conversions Macro Conversion

34.

35.

36. Offline…

37.

38. Unique 800 Numbers, etc…

39. What is your website’s Economic Value?

40. 4. Experiment or Go Home!

41. [ Highest Paid Person’s Opinion ]

42. Learn to prove them wrong, quickly.