Automobile Industry takes a digital turn in India by launching customer centeric mobile apps. These apps are aimed to provide customers an easy tool on their smartphones enabling them to book services, repairs, alerts etc by one touch. This ppt covers few such brands who have launched their mobile apps. It briefly touches on the features provided by these apps.

1. Automobile Industry Takes a Digital Turn in Indian

2. Trends in Automotive Industry
The Automotive Industry Digital Survey yielded the following key findings:
• 54 per cent want information tailored to their needs while researching a new car via online
channels
• 36 per cent already use online channels to narrow down their search for a vehicle as an initial
step to the path to purchase
• 63 per cent stated they would consider purchasing a new car in an online auction
• Chinese, Americans and Brazilians appear to be more interested in online digital experiences
compared to other countries
Source: https://www.accenture.com/in-en/insight-automotive-survey-what-digital-drivers-want

3. Need for Mobile Apps
• Shift in customer behavior – Increased online engagement
• Easy accessibility
• Direct POC
• Single Window Interface
• Increased transparency
• Easy billing and service booking

4. Automobile Company Apps in India
Many big players of the industry have launched mobile apps to increase customer satisfaction and
transparency. Some companies have one app for all the variants whereas some have car specific
apps.
Companies with one app:
• Maruti
• Hyundai
• Skoda
• Honda
• Toyota

5. Companies with Car Specific Apps:
Tata Manza Mahindra XUV500 Renault KWID

6. Maruti: Maruti Care
Key features: Maruti Suzuki Connect, Maruti
Assist, My Maruti and My Suzuki
• Maruti Suzuki Connect:
• Service Appointment
• Locate a Dealer Workshop
• My Service Records
• Cost on Maintenance
• Service Feedback
• Service Cost Calculator
• Maruti Assist:
• Service Tips
• Traffic and Weather
• GPS Trip Meter
• Service Due Reminder
• Vehicle Finder

7. • My Maruti:
• My Details
• My Vehicles
• My Documents
• Notifications
• Maruti Suzuki:
• Contact Information
• Awards & Accolades
• Term of Use
• Share

8. Honda: Honda Connect
Key features: Connect Car, Service and Utility features
• Connected Car features
• Vehicle Health Monitoring
• Locate My Car
• Trip analysis
• Impact Alert
• Share Your Location
• Periodic service alerts
• Service Booking
• Feedback System
• Dealer & Fuel pump locator
• My Documents
• Fuel Log
• SoS
• Car calendar

9. • Utility Features
• Dealer & Fuel pump locator
• My Documents
• Fuel Log
• SoS
• Car calendar
• What’s New

10. Skoda: MySkoda
Features:
•My Garage
•Complete Service History
•Book a Service
•Dealer Locator
•Regular Offers and Updates
•Service Cost Calculator

11. Hyundai: Hyundai Care
Key Features:
• Access to vehicle service history and Maintenance schedule
• Online Service appointment / booking
• GPS enabled service network locator; now customer can search their preferred dealer and
rate them on their offering also
• Quick Link to call 24 x 7Hyundai Road Assistance (You Secured)
• Service calculator, customer can calculate their service cost
• Updated labour rates for transparency in its service offering
• GPS enabled trip meter
• Insurance calculator
• Timely service reminders
• Product & service offering notifications

12. Toyota: Toyota Assistance India
Features:
• Find my car
• Dealer Search
• Around Me
• Call Centre
• Website
• Settings
• Dealer Search
• Around Me
• Call Centre
• Website
• Settings

13. Thank you