Both Continental and Jaguar Land Rover have released details about new concepts regarding the use of augmented reality in head-up displays, taking advantage of the entire windscreen. Download the full article to discover the new AR-HUDs which could feature in our cars in the near future and shape the driving experience: http://bit.ly/Article_augmentedReality

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Augmented Reality: The Future of
Automotive Visual Technology?
Head-Up Display Concepts shaping the driving experience
A host of new technologies are entering the automotive industry, driven largely by the
rapid development of smart tech and connectivity. One concept which has really
caught the eye is the use of augmented reality in head-up displays, taking advantage
of the entire windscreen. Both Continental and Jaguar Land Rover have released
details about new concepts, and in this article we’re taking a look at the new AR-HUD‟s
which could feature in our cars in the near future.
Continental’s AR-HUD offers improved driver information
Earlier automotive supplier Continental announced the latest version of its AR-HUD,
which supports the driver with situational information that appears in the exterior view.
When using the navigation system, a virtual symbol is inserted into the driver’s field of
vision which shows the way directly „in front‟ of the vehicle. When distance controls,
such as adaptive cruise control are enabled, a marking in the AR-HUD shows a
visualisation of which vehicle in front is detected by the system.
Continental is planning for the AR-HUD to be production ready by 2017, and already
have the technology at an advanced stage of development in a demo vehicle.
Helmut Matschi, a member of the Executive Board at Continental and head of the
Interior division said of the technology: “The AR-HUD is an important step in the direction
of holistic human machine interfaces in cars for a more comfortable, more economic,
and safer driving experience.

2. www.automotivedisplays-conference.com
Drivers receive all important information before their eyes in an easily comprehensible
way. This is a major step against driver distraction and sensory overload, both now and
in the future.”
The technology
The AR-HUD moves virtual information directly into the driver’s line of sight; it inserts full-
colour graphics into the real road view in an approximately 130 cm-wide by 60 cm-high
section of the driver’s field of vision, to a distance of 7.5 metres. This is achieved with the
use of Digital Micromirror Device (DMD) technology. The system uses camera and radar
data from the vehicle’s sensors, and takes into account the vehicle dynamics data,
digital map data, and GPS positioning. This enables the control unit to calculate a
model of the real exterior view from the driver’s perspective and position the
augmentations at the correct visual point. In the demo vehicle Continental has realized
three applications in connection with the car’s driver assistance systems: The AR-HUD
supports the driver if the vehicle is in danger of unintentionally drifting out of lane.
It supports the use of adaptive cruise control with a crescent-shaped marking
presented in the driver’s field of vision which highlights the vehicle in front being
detected by the ACC system. It also provides navigation information in the exterior view
so that the driver can follow the path designated by the system, rather than looking
back and forth between an internal navigation screen and the road to judge
directions.
Jaguar Land Rover virtual windscreen for performance driving
Jaguar Land Rover has also been in the news with the release of the „Jaguar Virtual
Windscreen‟ to assist road and track driving. The concept effectively uses the entire
windscreen as a display so that the driver’s eyes never need to leave the road.
Information which could be displayed on the windscreen includes high quality hazard,
speed and navigation icons; and for performance driving, the racing line, braking
guidance, and even virtual cars and virtual cones.
The technology is part of a wider HMI concept which Jaguar Land Rover is developing
to enhance the driving experience and reduce distraction. Director of Research and
Technology for Jaguar Land Rover, Dr. Wolfgang Epple, said:
“We are working on research projects that will give the driver better information to
enhance the driving experience. By presenting the highest quality imagery possible, a
driver need only look at a display once. Showing virtual images that allow the driver to
accurately judge speed and distance will enable better decision-making and offer real
benefits for every-day driving on the road, or the track."