Sinorbis-Unlock your opportunities in China

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Australian Business Forum - ABF

Reaching Millions of Inbound Chinese Tourists Online

Marketing

3
They are young
& have money to spend
Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014
Global Independent Traveler Report, Mafengwo, 2015

4
They are parents
Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014
Global Independent Traveler Report, Mafengwo, 2015

5
They are independent
Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014
Global Independent Traveler Report, Mafengwo, 2015

7
Changing tastes
Source: Global Independent Traveler Report, Mafengwo, 2015

8
A love for shopping…
Source: International Visitor Survey, December quarter 2015, by tra.gov.au; Global Independent Traveler Report, Mafengwo, 2015

9
…and sharing their experiences.
Source: Global Independent Traveler Report, Mafengwo, 2015

12
What influences their decision-
making process?
Source: Online Travel Bookers, Ctrip, 2015

14
Offer “Chinese friendly”
Products & services

18
Our latest free whitepaper is now
available!
http://www.sinorbis.com/dragon

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Sinorbis-Unlock your opportunities in China

1. REACHING MILLIONS OF INBOUND CHINESE TOURISTS ONLINE 02/06/2016 Unlock your opportunities in China

2. 2 WHO ARE THEY?

3. 3 They are young & have money to spend Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015

4. 4 They are parents Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015

5. 5 They are independent Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014 Global Independent Traveler Report, Mafengwo, 2015

6. 6 WHAT ARE THEY DOING?

7. 7 Changing tastes Source: Global Independent Traveler Report, Mafengwo, 2015

8. 8 A love for shopping… Source: International Visitor Survey, December quarter 2015, by tra.gov.au; Global Independent Traveler Report, Mafengwo, 2015

9. 9 …and sharing their experiences. Source: Global Independent Traveler Report, Mafengwo, 2015

10. 10 A specific time window for travel

11. 11 HOW TO REACH THEM?

12. 12 What influences their decision- making process? Source: Online Travel Bookers, Ctrip, 2015

13. 13 Having a Chinese optimised website

14. 14 Offer “Chinese friendly” Products & services

15. 15 Leverage Chinese marketing channels

16. 16 Chinese travel websites

17. 17 Thank you

18. 18 Our latest free whitepaper is now available! http://www.sinorbis.com/dragon