Given at Pubcon Virtual 2020 on Thursday, October 15th by Keith Goode, Sr. SEO Strategist at IBM. Whether the culmination of several big changes on your site results in a massive loss of link equity or one small change breaks your canonical tagging, working on a large enterprise site has its share of dangers and pitfalls. With 20,000 hands in the mix, whether coding or writing content, each one can be a single point of failure or be part of "death by 1,000 cuts." In this session, Keith Goode will go through examples of site failures that have rocked large sites, how they were diagnosed and the fixes put in place to repair the damage. He'll also cover how you can monitor for small and large changes alike and treat them before they impact the site negatively. Lastly, he'll walk through his revised position on democratization and how he's modified his training to be more relevant to the disciplines of his students.