Launched in 2006 by Jonah Peretti
“The Viral Web in Real Time”
2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc.
2012-Present: Viral Content, Longform, Breaking News, Politics.
Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
4. Business Model
BuzzFeed has found “The Secret.”
Generating content based on virality
Distribute/Promote content as it was advertisement
Generating advertisement/content seamlessly
Earn revenue per-click
5. Production/Distribution of
People want to share content that is clever, cool, and
will help build their person brand on social media.
Different from Old Style Marketing
Partnered with Virgin Mobile
6. Target Market
Broad and Unique
Not traditional demographics
“Bored at Work” Audience
Mental breaks at work
Sharing articles, stories, lists
Larger than TV audience
“Bored in Line”
Sharing “attractive” content
Pictures, memes, gifs, tweets
“We spend a lot less time thinking how to target
and a lot more thinking on what people are
Science of Social Sharing
Combining News/Information with Brand Marketing
“Bigger than the brand” approach
Employees make the brand what it is instead of the
brand making the employee.
Transformed from startup to one of the hottest
media organization on the web.
30 million unique visitors a month
Increasing brand recognition