Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.
2. History
Launched in 2006 by Jonah Peretti
“The Viral Web in Real Time”
2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc.
2012-Present: Viral Content, Longform, Breaking News, Politics.
Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
4. Business Model
BuzzFeed has found “The Secret.”
Generating content based on virality
Distribute/Promote content as it was advertisement
Generating advertisement/content seamlessly
Earn revenue per-click
5. Production/Distribution of
Content
Social Sharing
People want to share content that is clever, cool, and
will help build their person brand on social media.
Content Marketing
Different from Old Style Marketing
Partnered with Virgin Mobile
6. Target Market
Broad and Unique
Not traditional demographics
“Bored at Work” Audience
Mental breaks at work
Sharing articles, stories, lists
Larger than TV audience
“Bored in Line”
Sharing “attractive” content
Non-clickable
Pictures, memes, gifs, tweets
“We spend a lot less time thinking how to target
and a lot more thinking on what people are
sharing.”
8. Strengths
Science of Social Sharing
Combining News/Information with Brand Marketing
“Bigger than the brand” approach
Employees make the brand what it is instead of the
brand making the employee.
9. Weaknesses
Not well-known outside the under-25 market
Started from the bottom
Not taken seriously at the beginning
10. Opportunities
Going Public
Predicted to be one of the first $1B buyouts
Tapping into larger demographic
Older generation of internet users
11. Conclusion
Transformed from startup to one of the hottest
media organization on the web.
30 million unique visitors a month
Long-term Vision
Bigger demographic
Original reporting
Increasing brand recognition
