LSI is an approach to understanding keywords in the context of the words on the entire webpage. LSI examines the contexts of the words in the document and so, for example, can distinguish between an apple that is associated with food or agriculture and one that inhabits the computer world.

1. Latent Semantic Indexing
AuroIN is a world-class SEO services company whose expertise is based on a solid
foundation of business experience and many years of research. Our dominant leadership
position is sustained by the continued development of our technique and resources. We
have been in business since 2000 and currently have over 700 employees. Our client
base is over 1000 and we have a client retention rate of 99%. A particular advantage that
AuroIN enjoys is that it is based in India, which allows it to maintain a very competitive
pricing structure.
One example of AuroIN's ability to maintain its position at the forefront of SEO
developments concerns Latent Semantic Indexing (LSI). Originally, when search
engines performed a keyword search, the only concern was for the presence and then the
frequency of the specific keyword on a webpage to determine relevancy. The advantage
of this approach was its simplicity, but poor results could easily occur. One simple
example would be making a distictinction between synonyms, such as "car" and
"automobile," or failing to realise that some words such as “apple” can have multiple
meanings.
LSI is an approach to understanding keywords in the context of the words on the entire
webpage. LSI examines the contexts of the words in the document and so, for example,
can distinguish between an apple that is associated with food or agriculture and one that
inhabits the computer world. LSI is thus able to provide information on the thematic
nature of a topic. This is accomplished without any actual knowledge of the meaning of
the words being analyzed, but is simply based on word associations. There are clear
indications that Google and other major search engines have adopted LSI as a significant
component of their ranking algorithms.
Auroin has responded to the presence of LSI by appropriately modifying its keyword
strategy. We now strive to utilize ranges of similar keywords that collectively provide a
rich description ot the topic or theme being discussed, instead of repeatedly using the
same keywords. There are always different ways to describe the same activity, product
or service. We always try to avoid the repetition of keywords and the result will be that
the relevance of your content theme will be enhanced. In this way, increased traffic will
be delivered to your website.

2. For more information about AuroIN and Search Engine Marketing please call
1-888-887-9736 or use this link: http://www.auroin.com/seo-topics/seo-news/latent-
semantic-indexing/
For pricing information, or to sign up to have AuroIN begin SEO work on your website,
click here: http://www.auroin.com/seo-pricing/