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Some Like It Black Communications Plan
- 1. Some Like It Black Creative Arts Bar and Cafe Communication Plan Contact Information: Aundrea Holland aundrea.holland@snhu.edu (773) 803-8611
- 2. Contents • Summary • SWOT Analysis • Products and services • Market Information • Strategy • Goals • Demogrphic • Media Choices • Costs • Timeline • References
- 3. Summary Some Like It Black Creative Arts Bar and Cafe • Located in Chicago, IL • Black family owned resturant and performance space • Current expenses exceed revenue being brought in
- 4. SWOT Analysis Strengths • Nighttime events generate most of the revenue for the establishment • Starting outreach to college students • Ideal location near college campus Weaknesses • No revenue to have a proper staff • Need more advice when it comes to running a small business • Need more help for online marketing • Has not updated to new marketing and advertising tools Opportunities • Becoming more involved with the university student community • Bring in interns and hire freelancers to work on marketing • Willing to pay for direct mailers for targeted demographics Threats • Monthly expenses exceed revenue • Larger competitors have the budget to take events space from
- 5. Products and Services • Some Like It Black name growing • Hosts up-and-coming artists • Full Menu • Specialty Smoothies
- 6. Market Information Competition: • Sip and Savor • The Promontory • City Winery
- 7. Goals • Increase monthly events • Increase daily traffic • Increase outreach to the community • Foster relationship with business mentor • Black owned businesses are in a state of decline. (Feldman, 2017) • A study was done about the effects of mentoring on black owned businesses (Matabooe, Enterm Rootman/2016) that acknowledges the importance of having someone to guide new minority business owners in how to make their business successful.
- 8. Demographic • Millenials • 18-30 • Makes up to $2 trillion in income right now and is projected to grow to $8 trillion by 2025. (Sharf, 2016) • Millennials are the largest group of mobile users, with about 83 percent of millennials using smart phones, and 18 percent being mobile only users (Todd, n.d.)
- 9. Media Choices • Facebook Advertising • Instagram Advertising • Printed Fliers • “80% of business leaders define social media as important for business, and social media budgets are expected to double over the next five years.” (Varbanov, 2015)
- 10. Costs Expenses Amount Cycle Length (Days) Costs Total Facebook Pings 50 per day 30 $0.30 $450.00 Flier Production 2 events per month $100.00 $200.00 $650.00
- 12. References 1. Feldman, B. S. (2017). The Decline of Black Business. Washington Monthly, 49(3-5), 31. 2. How to advertise on Facebook. (2017). Landscape Management, (6). 12. 3. Matabooe, M. J., Venter, E., & Rootman, C. (2016). Understanding relational conditions necessary for effective mentoring of black-owned small businesses: a South African perspective. Acta Commercii, (1), doi:10.4102/ac.v16i1.327 4. Sharf, S. (2016). A New Way To Invest In How Millennials Spend. Forbes.Com, 1. 5. Todd, M. (n.d). ‘Mobile First’ the surest way to market to millennials. Daily Record, The (Baltimore, MD), 6. Varbanov, R. (2015). The business potential of social media platforms. Economics 21 / ikonomika 21, (2), 3.