As augmented and virtual reality technologies become more “real” the experiences they create have given us a rich opportunity area to explore. Given the hype and huge implications of AR on the way we experience content, communicate, connect, we need to apply outcome-focused thinking and define the rules of engagement for this exciting and emerging category. Drawing from Artefact’s outcome-focused approach and experiences designing interaction models for emerging technologies, including AR, executive director, John Rousseau will outline a set of universal “laws” or principles for designing AR experiences that ensure we develop experiences that are as meaningful as they are exciting. Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. See more at http://AugmentedWorldExpo.com

1. The Laws of Mixed Reality
From Plato’s Cave to a
Preferable Future
John Rousseau
Executive Director, Artefact
@john_rousseau / @artefactgroup / #lawsofMR

2. The future of human
consciousness
@john_rousseau / @artefactgroup / #lawsofMR

3. Big data, high fidelity
@john_rousseau / @artefactgroup / #lawsofMR

4. A high-stakes revolution
@john_rousseau / @artefactgroup / #lawsofMR

5. The Laws of Mixed Reality
@john_rousseau / @artefactgroup / #lawsofMR

6. The First Law
MR must enhance our capacity
for mindful attention.
@john_rousseau / @artefactgroup / #lawsofMR
The Laws of Mixed Reality
The Second Law
MR must embody a shared
human experience.
The Third Law
MR must respect boundaries
between commerce and data.

7. From laws to outcomes
@john_rousseau / @artefactgroup / #lawsofMR

8. 01/
Presence
@john_rousseau / @artefactgroup / #lawsofMR

9. @john_rousseau / @artefactgroup / #lawsofMR
02/
Empathy

10. @john_rousseau / @artefactgroup / #lawsofMR
03/
Diversity

11. @john_rousseau / @artefactgroup / #lawsofMR
04/
Agency

12. @john_rousseau / @artefactgroup / #lawsofMR
05/
Transparency

13. The really important kind of freedom involves attention and
awareness and discipline… That is real freedom. That is
being educated, and understanding how to think. The
alternative is unconsciousness, the default setting, the rat
race, the constant gnawing sense of having had, and lost,
some infinite thing.
David Foster Wallace, 2005
@john_rousseau / @artefactgroup / #lawsofMR

14. You are what you think.
@john_rousseau / @artefactgroup / #lawsofMR

15. Thank you.
@john_rousseau
john@artefactgroup.com
@artefactgroup