AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

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A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox Michael Ivins | Boston Red Sox Jason Yim | Trigger Global Devon Fox | PGA TOUR Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands. https://awexr.com

Tecnologia

Implementing XR with Legacy Sports Brands
DEVON FOX
Director, Digital Platform
Innovation
DevonFox@PGATOURhq.co
m
@devonrfox
JASON YIM
CEO
jason@triggerglobal.c
om
@triggerglobal
MICHAEL IVINS
Marketing Producer
mivins@redsox.com
@michael_ivins

The New Playbook | MIXED REALITY in Sports
[ ]
BroadcastSocial AR AppWebAR LBEApp Module
Mixed Reality Options
HMD

The New Playbook | MIXED REALITY in Sports
Technology

The New Playbook | MIXED REALITY in Sports
Audience

The New Playbook | MIXED REALITY in Sports
Education/Deployment

The New Playbook | MIXED REALITY in Sports
Q&A

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