2010 continuing ed blogging basics for real estate professionals
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This document provides an overview of blogging basics for real estate professionals. It discusses why blogging is important for influencers and business owners, as well as how to create effective blog posts through techniques like adding engaging content like pictures, videos and hyperlinks. The document also covers how to create and publish podcasts, and emphasizes the importance of honesty and developing a strategic online marketing plan through keyword research.
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2010 continuing ed blogging basics for real estate professionals
- 1. Blogging Basics For Real Estate Professionals Copyright 2008 Audu Real Estate All Rights Reserved
- 2. The New Rules… “Anything that’s NOT Social won’t be Trusted” Quotes from Jeff Turner Slide Share Presentation
- 3. “It’s ALWAYS better to be a content CREATOR than a content CONSUMER if you want to be an INFLUENCER.And if you’re in BUSINESS, you want to be an INFLUENCER!”
- 4. So…Why is a Blog Important? History of Blogging Professional Real Estate Blogs
- 6. Main Players in Today’s Market…
- 7. Let’s Talk About Real Estate…
- 8. Check out what works…Learn what doesn’t! Bad Design examples www.ratz.com/featuresbad.htm. Poor Web Pages www.webpagesthatsuck.com Worst of the WEB Awards www.worstoftheweb.com
- 9. What’s Your Unique Selling Proposition?
- 11. What’s Inside Your Cloud?
- 12. Measuring Your Success Tools www.counterguide.com www.freefind.com Google Analytics
- 13. Taking Stock of the Intangibles…
- 14. Creating Tribal Loyalty The Tale of A Survivor…. How does your Marketing Strategy On-line improve or increase your Network of Contacts and Repeat Visitors? Strategic Alliances When they Work Some issues to Avoid
- 15. The Ripple Effect… Did you Know that A Single, Interesting Blog Post can Ripple throughout the ENTIRE Blogosphere within a matter of HOURS! Blogs are rapidly transforming how Consumers and Professionals First Meet!
- 16. Adding some Bling to Your Blog… Podcasts Widgets Videos Pictures Polls Maps Hyperlinks
- 17. 5 Simple Tips to Create an Effective Blog Post Put the Zing in the Title Make your point, Prove Your Point Make it Mobile Ready… 3-5 paragraphs Add Pizzazz with Pictures Make it Easy to Share
- 18. Creating A Podcast Term Podcast & Audio blog are interchangeable terms. A Podcast can be a warm introduction to who you are and set the stage for the Personality of your Site.
- 19. How To Create a Podcast You will need: A microphone A Computer Software Audio Editor Macintosh computers have GarageBand which is a built-in Audio Editor
- 20. Next Step Record and Mix your audio file and save it as a MP3 file or Wave File You can use iTunes www.itunes.com to do this. Note be careful about making your file too large
- 21. Publishing Your Podcast Create RSS Feed: to do it manually www.audiofeeds.org/tutorial/php OR Create Automatically with FEEDBURNER www.feedburner.com Then Publish Your Podcast On-line
- 22. How To Tell A Story Our Homes Tell the Story of Our Lives...
- 23. Story Telling Can Be A Very Effective Marketing Tool “Google My Listing”
- 24. Avoid Getting Busted!. HONESTY IS THE BEST POLICY… DISHONESTY ON-LINE MAY WORK FOR AWHILE BUT WHEN YOU ARE BUSTED IT CAN BE DISASTEROUS!
- 25. DEVELOP Strategic Thinking! Research What Keywords are Most Effective for you…then create a strategy to own them…on-line. Web Strategy- Search Engine Blog Strategy Images/Videos
- 26. Success in On-Line Marketing
Notas do Editor
- Three major market players on the scene right now. They have different needs and wants:Boomers ~ value expertiseGen X’ers ~ want the facts and knowledgeGen Y ~ want a trusted advisor. They want a cooperative, interactive engagement.