Seminar for non-profits on how to use mobile as part of the fundraising toolkit. Covers text-to-donate, mobile web, mobile apps, mobile auctions and even mobile kiosks. Note: presentation was exported from Google Docs and some formatting was lost.

1. Mobile for Fundraisers
Engaging 21st century donors

2. Objectives
•Identify the impact of mobile
•Know the (successful) mobile techniques
•How to get started

3. Are you still using this?
•Use of cash declines
3% every year
•Use of checks declines
9% per year
•Security concerns
•Manual

4. Your future donors use this
89% have phone
source: Pew Internet 2012, ComScore 2013
46%
54% have
smartphones

5. What is the impact?
source: Neilsen 2013, Smartphone owners
Text Messaging
Email
Web Sites
Social Media
Applications
86%
82%
75%
63%
62%

6. How to 'think mobile'
•Engagement
•Tell your story
•Let them take action!

7. Text-Messaging

8. Text-to-Give
•Fast and Familiar
•Restricted
•Limited
•Anonymous
•90-day proceeds
$350 - $1K/mo
$.35 + 3.5%

9. Text-to-Donate
•Less restricted
•Unlimited amounts
•Donor Data
•Immediate Proceeds
•More steps to donate
$0 - $500/mo
$1 + up to 5%

10. Mobile outreach
Cash4Kids: We've almost
reached our goal this month! As
a past supporter we'd love your
help. Please donate at
http://tfund.it/C4K. Thank you!
Ok! I just gave $50. Keep up
the good work!
3-4 times per year

11. Success with text-to-donate
Point-of-Engagement
Impulse
The Ask
The call-to-action:
"Text GIVE to 28594"
•Events
•In-Venue
•Direct Mail
•Flyers
•Business Cards

12. Mobile
Apps

13. Smartphone Applications
•For fundraising vs.
fundraisers
•Complex to build/update
•Not just for donations
•App Stores and fees

15. Success with mobile apps
?

16. Mobile Web

17. But we already have a website
vs.

18. Your donation page
15 - 20 fields
Should be:
5 - 7 fields

19. What needs to happen
•RAZ Mobile
•Duda Mobile
•Moov Web
•Custom
$2K - 15K
•Joomla
•Drupal
•Wordpress
•Custom
$15K-40K
Separate site Responsive site

20. What is this?
•Link physical and digital
•Requires smartphone app
•Link to Donate page
•Free to create
QR code
(Quick Response)

21. Success with mobile web
•Top-of-page donate button
•Short donation form
Check with your processor
•Donate page re-direct
•Direct, short URL
uw.edu/give vs. www.washington.edu/giving/make-a-gift

22. Mobile
Auctions

23. What is a 'Mobile' auction?
•Bid from mobile device
app
web
text-messaging
•Silent Auctions only
•Dedicated items

24. Why a 'Mobile' auction?
•Increase auction and
donation proceeds
•Anywhere bidding with
outbid alerts
•Reach beyond the auction
floor
•Payment completion

25. Considerations
•Registration/setup
•Device requirements
•Checkout
•Data collection
•Mobile coverage

26. Providers
•BiddingForGood
•BidPal
•HandBid
•Ready Set Auction

27. More Mobile

28. Giving Kiosks
•SecureGive
•Qgiv
•GivingKiosk
•SimpleGive

29. Mobile Credit Card Reader
•Square
•Paypal
•Intuit
•PayAnywhere

30. In conclusion
Mobile is here to stay
Start with text-to-donate
Can be added with minimal disruption
Then mobile web
Separate, then as part of a re-design

31. Thank You
Kelly McIvor
kelly@tapfunder.com
206.673.2749