Atlas Systems case study

1. DATA WAREHOUSING
Case study of J.D Power and Associates project

2. OVERVIEW
• J.D. Power and Associates(JDPA) is an American-based global marketing
information services firm founded in 1968
• JDPA's marketing research consists primarily of consumer surveys. J.D.
Power ratings are based on the survey responses of randomly selected
and/or specifically targeted consumers
• Atlas Systems was entrusted to build a global data warehouse for JDPA

3. CHALLENGES
• JDPA had wealth of market research information captured Customer
Surveys and Research. JDPA was looking for a platform for aggregating,
analyzing and providing this information to their clients
• Solution had to cater to wide range of client requirements and should be
configurable

4. SOLUTION
• Atlas Systems leveraged domain expertise to understand the underlying
systems and data sources
• Built global data warehouse, and data marts to serve clients through
cross tab reports, charts, OLAP, and variety of reports

5. RESULTS
• Atlas performed a technology evaluation & made recommendations to the
client
• The exercise allowed the client to mine nuggets of hidden information
available in the wealth of data collected
• Atlas was able to provide actionable insights and benchmarks to the clients