How should brokerages be r

1. Brokers recruiting online
Go where your clients are
It is important to go where your clients are; Lurk and listen for a while to their conversations online.
What are their concerns? What challenges are they having in the brokerage they belong to? The best
place to get this information would be Active Rain. Many real estate agents share these concerns on this
site and as a broker looking to recruit, it is important that you are taking note of these concerns and
acting as a problem solver with the information you provide.
Be Consistent
Social Media is just like a relationship. It takes time to build trust and this trust is built on consistency.
Be consistent in your social media efforts. Are you posting 3 times a week, be consistent with that. Have
you set a goal to network with 5 people this week, be consistent with that. The consistency of the
information you provide, establishes you as an authoritative figure in your field and earns the trust of
potential clients.
Ask for recommendations
People online trust the reviews of others online before they believe the information you put on your
website. Make sure to ask your current agents to write recommendations on your social media profiles.
You can also film video testimonials as we know video marketing is very powerful. This has the ability if
well done to go viral and you would have agents joining your brokerage based on the recommendation
of others. "Your videos should be both creative and informative. The information your video has will
get people clicking and watching it but the creativity of your video will get people sharing it."
Build a sense of Community on these social media profiles
Be sure to network online with the agents you already have. Offer the agents tips and advice to succeed
in the industry. Be a source of information to them and make them feel like part of a family. People like
to belong to a group so building a sense of community goes viral quickly online. This would encourage
other agents to join your own community (brokerage). Social media takes time so be realistic with your
expectations. Do not expect to see results after your first post online even if it happens sometimes. An
ideal expectation of results would be after 90 days of consistent supply of information and community
building. Work with the agents you have and others will join you eventually. If 50 agents are not happy
with your company and your services, why do you deserve one more?
Offer Incentives and display this through social media.
Human beings are highly driven by incentives. Offering incentives creates engagement on social media
profiles and always gets a lot of buzz depending on what is being offered. Offer something exciting and
the people in your present network will spread your message.
Sites to use are; Facebook, Twitter, Active Rain, LinkedIn, Trulia, Zillow