Ather Haidri is seeking a senior leadership role that allows him to drive business results, develop leaders, and discover new opportunities for growth. He has 18 years of experience in roles spanning marketing, sales, supply chain, finance, and general management. Most recently, he was the Senior Director of Business Management at Hewlett-Packard, where he delivered revenue and profit growth and retook the number one worldwide share position. He has a proven track record of managing teams, budgets, and P&Ls across multiple regions and functions.

1. Ather Haidri
437 Church Street
Mountain View, CA 94041
408. 784.0305
atherhaidri@gmail.com
OBJECTIVE
Assume a senior leadership role, in a global organization with strong values and great aspirations,
which allows me to define and drive business results, develop a future generation of leaders, and
discover new opportunities for personal and professional growth.
SKILLS PROFILE
 Ability to learn and adapt quickly, embrace and drive change; consistent record of promotion
within organizations and delivering on commitments
 Capable of managing end to end value chain – marketing, sales, supply chain, finance, and
product management
 18 years of experience in multiple functional disciplines including product marketing, channel
marketing, finance, supply chain, and general management, in both regional and global roles
 Strengths include self-motivation, effectively navigating complex organizations, executive-level
communication and presentations, developing and contributing to organizational culture
 Passion for building, managing, and motivating teams; focus on people development
 Comfortable with significant financial responsibility
EMPLOYMENT HISTORY
Senior Director, WW Business Management, Business Personal Systems
Hewlett-Packard, Palo Alto, CA
 Responsible for business planning and execution of multi-billion dollar Commercial PC group
 Delivered 10% revenue growth, 13% profit growth, and retook #1 WW share in 2014
 Built a new team in 2014 during a period of organizational change management, where
significantly more business management responsibility was placed within the WW organization
 Developed new processes for business planning, operational execution, and WW reporting
Director, US Commercial Category, Printing & Personal Systems
Hewlett-Packard, Sunnyvale, CA
 Responsible for P&L management, product marketing, and operations for US Business Desktops
and Accessories & Services
 Delivered $3B revenue, $400M gross margin, and strong Operating Profit in 2013
 Managed a staff of 27 responsible for product marketing, operations, and business
development
Director, APJ Category & Marketing, Personal Systems Group
Hewlett-Packard, Singapore
 Responsible for P&L management, product marketing, and Marcomm for $1.6B South Asia &
Taiwan pc group, including both consumer and business notebooks & desktops, workstations,
thin clients, accessories, and services
May 2011-July 2012
Feb 2014-Present
Aug 2012-Jan 2014

2.  Managed extended team of 70 marketing staff distributed throughout South Asia, including
Indonesia, Malaysia, Thailand, Singapore, Taiwan, Vietnam, Philippines, Pakistan, Bangladesh, and
Sri Lanka; manage $14ml annual hp marketing budget
 Responsible for engaging both business customers and consumers through direct and retail go to
market models
 Managed relationships with key suppliers, Intel, AMD, and Microsoft; responsible for $10ml annual
emerging countries partner marketing budget, key initiatives, and advertis ing plans
 Implementing significant change management to a diverse organization to improve demand
generation capabilities
 Delivered 1.6pp and 2.0pp sequential share growth in calendar 3Q11 and 1Q12 respectively
Director, US Commercial Category, Personal Systems Group
Hewlett-Packard, Cupertino, CA
 Responsible for P&L management, product marketing, and operations for US Business Notebooks
 Delivered record shipments (2.3mlu), revenue ($2.1B), gross margin ($250 M), and Operating Profit
in 2010
 Retook #1 US Business NB market share after 12 years (c1q11) while delivering 40%+ revenue
growth and strong operating profit improvement
 Refocused sales engagement at the segment level (SMB, Public Sector, and Corporate/Enterprise),
focusing on operating profit, and share growth, while providing more sales force empowerment
 Responsible for a $100ml quarterly pricing and promotions budget
Business Manager, US Commercial Regional Business Unit , PSG
Hewlett-Packard, Cupertino, CA
 Responsible for maximizing revenue, gross margin, and market share of the $3bl desk based
business pc portfolio
 Managed a business management team of nine which developed our business plans, maintained
competitive pricing, delivered business critical analysis, and executed orders & shipments to our
operational plan
 Developed and managed a group-wide Plan of Record which has delivered ten consecutive
quarters of y/y share gain and ten consecutive quarters of exceeding Budget
 Work directly with numerous functions including, sales (hp and partners), operations, finance, and
product marketing
Product Marketing & Business Development Manager
Strategic Demand Analyst/ Business Planner
Lead Financial Analyst US Sales & Support
 Details provided upon request
EDUCATION
B.A. Economics, Minor Statistics, May 1991
Rutgers University, New Brunswick, NJ
M.B.A Marketing/Finance, May 1995
University of Tennessee, Knoxville, TN
HP Leadership Development Program
March 2000/2001
Strategic Decision Making & Negotiation
Harvard University, August 2004
Business Marketing Strategy
Northwestern University, August 2006
May 2009-April 2011
Aug 2002-May 2009
Nov 1999-Aug 2002
Apr 1998-Nov 1999
May 1994-Apr 1998