Katerina Karagianni, Director of UXlab (ATCOM Business Unit) explains what makes a great moment. She points out how to leverage context in order to deliver personalised content and create loyal, happy customers. The presentation was delivered on the occasion of the Retail Business in the Digital Era event organised by Microsoft Hellas, in Athens.

1. WHAT’S
MOMENT?

3. OMNICHANNEL

5. PERSONALIZATION

7. CONTEXT

9. MICRO-MOMENTS

10. UNIQUE
MOMENTS

11. UNIQUE
MOMENTS

12. UNIQUE
MOMENTS

13. What if we could say
the right thing, to the right person,
at the right time?

14. PERFECT
MOMENT

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37. What’s in a moment?

38. THANK YOU