Manolis Psarros, Business Unit Director of TOPOSOPHY, talks at ATCOM Next, ATCOM’s annual TechFest, and presents 15 modern trends that reshape the tourism industry and prove that the future is closer than we think.

1. THE FUTURE (OF TRAVEL) IS CLOSER THAN WE THINK
what if..
NEXT IS NOW?
OR
MANOLIS PSARROS
@TOPOSOPHY

2. In this presentation:
FOODTECHNOLOGYTRAVEL
FUTURE

4. what if..
..the future of travel is in
smart cities
#1
Smart cities make smart destinations

5. By 2050, 2/3 of the global
population will live in cities

6. Between 2005 and 2015, the general tourism
industry grew by 14 percent, with an increase in
city tourism of 38 percent.

7. Cities as platforms
An API for everything

8. ENGAGING IN ALL STAGES OF THE VISITOR JOURNEY
BOOKING
• Upsell
• Cross-Sell
• Upgrades
PLAN
• Personalize
• Social
• Travel
Profile
DEPARTURE
• Notifications
• Upsell
• Social – Location -
Mobile
THE DESTINATION
EXPERIENCE
• Activities
• Context-driven
• Ratings & Reviews
• Social – Location - Mobile
RETURN
• Feedback
• Upsell
• Sharing
NEXTTRIP
• Collect Data
• Update Travel
Profile
• Individual Offering

9. SMART TRAVEL
STARTS AT HOME
Virgin Holidays promotes
its destination packages
via VR

10. SMART TRAVEL
STARTS AT HOME
Feel the temperature
before boarding

11. SMART VISITOR SERVICES
Dynamic kiosks that display real-time
information, concerning traffic, weatherand
local news, like urbanflow in helsinki

12. HUMAN INTERACTION IN SMART CITIES
Crowdfunding, Visitor Greeter
Schemes, Open Data, FixMyStreet,
Collaborative Labs,

13. SMART HERITAGE
INTERPRETATION
Talking Statues in London,
Manchester & Chicago

14. SMART CITIES MAKE US SMILE
Interactive Games That Turn The
City Into A Playing Board

15. SMART PAYMENTS
Health Stations in Moscow
and Mexico City Subways

16. SMART
EVENTS
The future of
fireworks by
Intel

18. viewpoint
TO VISITORS THE REALAND
VIRTUALWORLDS ARE ONE.
THE SAME SHOULD GO FOR
MARKETING STRATEGIES &
APPLICATIONS.

19. the future generation of
consumers is already here
what if..
millennials shape business & leisure travel trends
#2

20. MILLENNIALS LEAD
THE WAY
THE FASTEST GROWING
CUSTOMER SEGMENT IN THE
TOURISM INDUSTRY, EXPECTED
TO REPRESENT 50% OF ALL
TRAVELERS BY2025

22. MILLENNIALS + TRAVEL + TECHNOLOGY
85% of millennials check multiple sites before booking
their travel to get the best deal possible.
TheyWILL post their experiences on social
media. In fact, 97% will post while traveling,
and 75% will post once a day.
46% book travel through
a smartphone or tablet.
86% of millennials are disappointed
by bad mobile experiences.

23. AND GEN Z IS FOLLOWING
watch 2 times as many videos on
mobile than other generations,
60 percent of Gen Zs want to
change the world, compared with
39 percent of millennials
8 sec – average attention span
(from 12 sec in 2003)

24. Sharing economy goes mainstream
..your industry becomes
100% decentralized
what if..
#3

25. MOVING FROM A LINEAR TO A
CIRCULAR ECONOMY MODEL
THE NEW RENTAL
ECONOMY

26. SHARING
ECONOMYIS
HEAVILYFUNDED

27. SHARING ECONOMY
OR THE NEW
ECONOMY?

28. IN THIS PRESENTATION:
129
million guests
$1.6
billion this
year.
airbnb grows big, leads the game

29. Plans to furtherdisrupt the wholetourism
ecosystembyadding more services

31. viewpoint
THE ON-DEMANDIFICATION OF
ECONOMYWILL LEAD TO FURTHER
UNBUNDLING OF TRAVEL SERVICES,
ESPECIALLYHOSPITALITY.

32. what if..
collaborative consumption
has a dark side as well?#4

34. REGULATIONS WILL APPLY.
NOT TOO SOON. NOT TOO MANY. NOT
TO LIMIT SE BUT TO RATIONALIZE &
FACILITATE ITS GROWTH.
viewpoint

35. what if..
you can disrupt the
disruptors?
traditional brands integrate sharing economy into
their business models
#5

36. ACCORHOTELS CEO:
It’s Foolish and Irresponsible
to Fight Against the Sharing
Economy

37. BUSINESS CULTURE
‘This is where the world is taking us. All
of those new services are very powerful
and very well implemented and
executed. You need to embrace it’’.
S.BAZIN,CEO ACCOR

38. SHARING ECONOMY & TOURISMMARRIOT & LIQUIDSPACE

39. viewpoint
INTEGRATION ALL THE WAY. FUTURE
BRANDS WILL INTEGRATE THE RIGHT
ON-DEMAND SERVICE INTO THEIR
BUSINESS MODELS.

40. what if..
the days of desktop are
numbered?#6

41. In the past year,
conversionrates
have grown 88%on
mobile travel sites.

42. On Google,mobile queries just
within the travel categoryhave
increased more than 50%.

43. In 2016, 51.8% of travelers who book trips via
digital means will do so using a mobile device,

44. what if..
everyone becomes last
minute traveler?
more people than ever are planning their holiday
in under a month.
#7

46. what if..
direct booking is still
- & will be - here#8
34% of people in the US used online agencies for
their travel needs last year and 66% booked
directly, Phocuswright

47. Hotel brands (like Hilton and Marriott) are spending increasing amounts of
advertising dollars to promote “book direct” and increase brand loyalty.

48. what if..
your brand smells & tastes
like chocolate#9
sensory marketing goes mainstream

49. THE DOUBLETREE BY HILTON COOKIE

52. what if..
we all travel light & don’t
have to wait in the queue#10
aviation industry at the forefront of innovation

53. CASESTUDY

55. PASSPORT-FREE TRAVEL
Australia & New Zealand governments
are trialing cloud-passports

56. SMART PASSENGER SERVICES
fast check-in process

57. SMART AIRLINES
airlines look to beacons
to improve their internet
of things infrastructure
SOURCE: SKIFT

58. SMART AIRPORTS
Smart screens at
Heathrow compare live
airport transfer options

62. what if..
..your hotel knows what you
did last summer?#11
and use this data to offer you a personalized
service in your next visit?

64. SMARTHOTELS
Marriott Hotels Introduces The First
Ever In-Room Virtual Reality Travel
Experience

65. SMARTHOTELS
Ecclestone Square Hotel / London:
large 3D TVs, touch pad controls, a
luxurious massage bed and a slick
app that puts everything at guests'
fingertips.

66. Guests can recharge their devices while
sitting under an outdoor canopy made up
of colorful solar panels.
(StarwoodHotels &ResortsWorldwide)
SMARTHOTELS

69. viewpoint
TAKE CONTROLOF THE DATA:
PREDICTING THE FUTURE IS EASY,
WORKING OUT WHAT TO DO
ABOUT IT IS NOT

70. what if..
we are all food tourists#13

76. what if..
we don’t need a waiter, a
bartender or a delivery boy
anymore?
#14

79. TABLETS REPLACING PAPER MENUS IN RESTAURANTS
– A LONG-TERM TREND OR TOO PROBLEMATIC?

80. A SMARTDININGTABLE TO KEEP FOOD
WARMAND DRINKSCOLD
It can also cook, charge a phone, and provide Wi-Fi for your dinner guests.

81. Guests simply tap the RFID
wristband, open the tap and
pay for what they pour.
FANCY A PINT?

83. DOMICOPTER BY DOMINO’S

84. what if..
some of us had enough of
it and need a break?#15

85. Rio Grande do Sul
DISCONNECT NOW

86. viewpoint
FORGETWHAT IS PHYSICAL &
WHAT IS DIGITAL. INSTEAD
FOCUS ON WHAT PEOPLE WILL
EASILYUNDERSTANDAND DO

87. what if..
we are not moving that fast
after all?#16

88. ‘We wanted flying cars, instead
we got 140 characters’
PETER THIEL
PAYPAL CO-FOUNDER

89. Strategy & Research
Marketing & Branding
Digital

90. THANK
YOUmpsarros@toposophy.com