Sara Holoubek's presentation of SEMPO Survey results 2009. Presented on press conference June 8th in Prague.

1. SEMPO: State of Search Engine Marketing Survey of Advertisers and Agencies Search Engine Marketing Professional Organization (SEMPO) February, 2009

4. Mission and Board of Directors 2009-2010 Chairperson Jeffrey Pruitt Partner, Arkon Ventures President Sara Holoubek Corporate Strategy Consultant Vice President Ron Jones President/CEO, Symetri Internet Marketing Secretary Chris Boggs SEO Manager, Roseta Treasurer Dave Fall VP Product Mgmt-Search, Google Jessica Bowman In-House SEO Consultant Massimo Burgio Global Search Expert, Global Search Interactive Bruce Clay President, Bruce Clay, Inc. Duane Forrester Senior Program Manager, MSN SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Gordon Hotchkiss, President, Enquiro Search Solutions Bill Hunt, President, Back Azimuthl Kevin Lee Executive Chairman, Didit Dana Todd, CMO, Newsforce

5. Local and Global Activity Active working group New working groups for 2009-2010 SEMPO working groups create a needed space for education, content, and networking at the local level

6. SEMPO Research “ A study by the Search Engine Marketing Professional Organization (SEMPO) slated for release on Dec. 4 found that 71% of advertisers are "worried" about click fraud, or describe it as a "moderate" or "significant" problem.” (2006) SEMPO research, including the State of the Market survey and the salary surveys, is widely regarded and frequently referenced “ Companies spent an estimated $8 billion in 2006 for sponsored links on search engines, according to the Search Engine Marketing Professional Organization, or SEMPO, a trade group.” (2007) “ Also, search is continuing to steal from traditional ad budgets, according to the survey. More than a quarter of advertisers reported that they were shifting budgets into search marketing from print magazines. Nineteen percent said they were shifting their budgets into search from print newspaper advertising” (2009) “ Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment” (2008)

10. Show Me The Money Spending will grow to $26.1 billion by 2013 in North America. We actively encourage more European respondents to participate to effectively measure global spend. Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009

11. Search Still Rules ROI Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009 Marketing Vehicles Respondents Cited as Among Their Top Three by ROI "What are the top-three most-efficient forms of advertising or marketing you spend money on in terms of the return on investment (ROI) or return on ad spend (ROAS) that they yield?“ (ranked 1-3)

14. Search Earns a Line Item: PPC Source of Budget for Paid Placement and Paid Inclusion Programs "Where is the budget coming from for your Paid Placement programs?" Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009

15. Search Earns a Line Item: SEO Source of Budget for Organic Search Optimization Programs "Where is the budget coming from for your Organic Search Optimization programs?" Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009

16. Where is The Money Coming From? Shift of Marketing / IT Funds to Search Marketing Programs "From which marketing/IT programs are you shifting budget away and moving it to your search marketing programs?" RESEARCH HIGHLIGHTS The biggest shares of budgets for SEM programs are being shifted away from offline marketing such as print, direct mail and TV advertising, as well as online marketing such as Web site development Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009

17. Coordination Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Copyright © 2009; Graphic: Sara Holoubek 79% of advertiser respondents are coordinating SEM with other marketing Only 7% were not doing so at all; 15% were doing so minimally Advertisers n=317

22. Thanks to our Sponsors and Donors Platinum Sponsor (Donor)