The document provides guidance on building engagement in a community before, during, and after an event. It recommends starting with clear objectives and using market research to understand stakeholders' interests and needs. Data from surveys and social media can inform content design and delivery. A mapping exercise can align content, communication, and target audiences. Existing communities on social media can be leveraged and expanded. Objectives should focus on uniting the profession, raising standards, and promoting collaboration. Keeping the community engaged after the event is important for ongoing work.
Building Delegate Engagement Through Community Growth
1. Director Professional Policy
Building delegate engagement into a
community: Getting more from your event
pre-post and during
Tracy Bury MSc
World Confederation for Physical Therapy
2. Building delegate engagement
into a community: Getting
more from your event pre, post
and during
Tracy Bury, Director Professional Policy
3. The plan….
• Where to start
• Making data work for you
• Designing content that delivers
• Building communities: before, during, after
• Keys to success
4. Where the world of physical therapy meets
#WCPT2015
WCPT Congress: Connect
5. Why do you want to
grow communities?
What’s your biggest
challenge in growing
communities?
7. What are your event objectives?
• Brand identity
• Inspired
• Cultural exposure
• Connected:
• Renew friendships
• Make new friends
• Fun!
• Industry relations
• Sustainable business
model
• Contribute to ongoing
work
• Promote collaboration
• International
participation
• Embrace diversity
• Inclusive
• Networking
• Share latest research
• Explore good practice
• Connect research to
practice
Knowledge
translation
Unite the
profession
Provide an
experience
Income
generation
8. How do you know what content
to deliver?
• What do your delegates want?
• What do you think they want?
• What do you think they need?
13. Surveys and beyond
• Survey:
– individual physios
– stakeholder groups
• Horizon scanning research
• Committee ideas
• Social media activity
14. What did we want to know?
• What will get them to attend?
• What topics will get them talking?
• What session formats they like?
• What are the needs of different segments?
• How do they use social media?
22. “Communities already exist. Instead, think about how
you can help that community do what it wants to do”
Mark Zuckerberg, founder & CEO of Facebook
23. • Open public group
• Separate from WCPT Facebook page
• Pre, during, post
– Build for next congress
24. Social media engagement
• 3,489 members
• Making connections
• Capturing memories
• Ready for 2017
WCPT Congress: Connect
33. Learning points
• Moving from control influence
• Use personal contacts, innovators
• Think about what added value you are
providing and getting objectives
– united profession - community
– raising standards
– promoting collaboration
35. Not just our delegate community
• Volunteers – 200
• Build connections pre-
congress
• Sense of community
• Updates
• Shared experiences
• Investing in the future
41. “One session that featured in this year’s
program was the “Social Media
Networking” Session. For me on a
personal note, this was a real sign of
faith from the WCPT that the
Confederation recognizes the role
digital media now play in health and
their scope to increase our networking
potential on an enormous scale.”
~ Mark Merolli
44. • Clear objectives
• Ask questions that
provide data you need
• Put your data to work
• Harness what is already
there
• Don’t be a control freak!
• Keep looking forwards
45.
46. Why do you want to grow
communities?
What’s your biggest challenge in
growing communities?
What are you going to try - to grow
your community?