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Semelhante a CoxLV Window 3 Campaign Creative Recommendation
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CoxLV Window 3 Campaign Creative Recommendation
- 1. COXLV Window 3 Campaign Creative Recommendation Wednesday, July 14, 2010
- 2. Introduction
- 3. Outline • Meet Your Team • Evolving Operation Evolution • Campaign Goals • Strategy Statement • One Creative Concept • Next Steps • Q&A • Approx. 45 minutes – 14 slides
- 4. Evolving Operation Evolution • Transition the current “Operation Evolution” TV spot into a full direct response campaign consisting off all elements for a campaign • The spot should maintain: • Tone and personality • Approach • Appeal to all demographics • Easy translation to Spanish
- 5. Campaign Goals • Position Cox as the leader in communication technology by pushing the product differentiators • Reinforce the Cox value message with current subscribers and articulate the message with non-subscribers • Engage current and non-subscribers through phone, Web and retail • Retain current subscribers
- 6. Strategy Statement • To win, Cox Las Vegas should execute a simple, clean, localized, multi-tactic campaign, in English and Spanish that showcases the everyday low price and product value of Cox services versus the current and emerging competitive offerings. Efforts will increase awareness and affinity and drive phone, Web and retail engagements.
- 7. Creative
- 9. Cox High Speed Internet
- 11. Cox Bundle
- 12. Discussion Cox Advanced TV Cox High Speed Internet Cox Digital Telephone Cox Bundle
- 13. Next Steps
- 14. Next Steps • Cox to provide decision, July 15 • Tactic Specifics • Budget • Timeline • Production • Delivery/Execution
- 15. Q&A
- 16. Thank You Noble Arts Building | 330 N Mead | Wichita Kansas 67202 T: 316.683.4691 | F: 316.683.1990