1. 1
TALKING SMAC
You’ve probably heard of SMAC before – Social, Mobile, Analytics and Cloud.
Business success frequently depends on SMAC’s four components. That’s why it’s
so useful to think of them together – they’re always relevant and complementary,
and will grow more critical in the future. For example, a recent LinkedIn study found
that 81 percent of North American SMBs use social media to drive business growth,
while nine percent plan to use it in the future1
. As for mobile, Cisco predicts that
50 billion devices will be connected to the Internet by 2020. Analytics, for its part,
is changing the way businesses manage information and use it to generate fruitful
insights, though research suggests that today only 23 percent of organisations are
making full use of Big Data strategies2
. By contrast, 82 percent of businesses have a
hybrid cloud strategy - up from 74 percent in 20143
.
MOVING BEYOND SMAC
The benefits of approaching SMAC as an interlinked web of technologies are
clear. By pursuing opportunities to use them, you can move steadily towards
your business goals. However, SMAC has one big limitation. Modern organisations
must increasingly contend with two major forces that don’t fit within SMAC’s
narrowly defined categories: the Internet of Things and cybersecurity – ‘SMACIC’ is
something new. By neglecting to include them in assessments of IT effectiveness,
businesses compromise their security and risk being overtaken by the competition.
THE IC FACTOR
CONNECTING TO THE INTERNET OF THINGS
The Internet of Things is a network of physical objects containing embedded
technologies – such as sensors and transmitters – that allow them to communicate
with remote networks. For example, many new cars have the built-in ability to
record and transmit information about their location, travel patterns and efficiency.
This allows drivers to receive alerts when a service might be necessary or to reduce
fuel consumption.
WHAT DOES IT MEAN FOR YOUR BUSINESS?
There are opportunities for almost every business to take advantage of the
Internet of Things. Remote sensors are already used in devices ranging from heart
monitoring implants to biochip implants in farm animals, postal items and aviation
equipment.
Take a luxurious mansion owned by
a couple who depart for work each
day leaving the front door wide open.
A thief could enter at any time, and
the couple has failed to secure their
investment. In a different version of
this scenario, many businesses make
a similar mistake investing in SMAC
technologies without adequately
protecting them. This is SMAC without
cybersecurity.
Then there is the luxurious mansion
without technology and connectivity
embedded in the devices in house
– the value that could be harnessed
interoperating these devices and the
data they create isn’t realised. To an
organisation, this is like deploying
SMAC technologies but ignoring the
Internet of Things.
Assad Jees
Next Gen Solution Manager, CSC
LOCKING THE CONNECTED FRONT DOOR
SMACIC
POINT OF VIEW

2. 2
Fortunately, consumers appear to welcome the idea of products that can
independently provide valuable real-time feedback. Last year a Telefonica study
found that 70 percent of car users are driving, or would happily drive, a connected
car4
. More generally, this openness to the Internet of Things has the potential to
generate enormous value for businesses and their customers alike. A recent IT
Services Study conducted by CSC and IDG, confirmed IT spend has increased
by 20% over the previous year and 49% of CIOs surveyed indicated they would
be investing in the Internet of Things, in addition to current SMAC investments5
.
Another report revealed that just between 2014 and 2017, an estimated 19.42 billion
new connected devices will enter the global market6
.
SOMETHING WICKED THIS WAY COMES
Taking advantage of the Internet of Things means searching for opportunities to
automate routine processes or collect previously unavailable data. Implemented
strategically, it can provide your business with greater transparency and control.
You might, for example, use remote sensors to gather data on how efficiently
packages are being dispatched from a warehouse, and use it to model more cost-
effective supply chain processes.
Even before the emergence of the Internet of Things, it was essential for companies
to protect themselves against aggressive online incursions. However, more
connections between devices mean more opportunities for malicious third parties
to infiltrate your network. And that’s why you’ll need to take care of security too.
LOCKING THE DOOR WITH CYBERSECURITY
ONLINE CRIME WITH OFFLINE CONSEQUENCES
The news abounds with stories of large organisations falling prey to hackers,
viruses and other malicious activity. In 2013, for example, hackers infiltrated a
global retailers’ network, accessed the personal information of more than 70 million
consumers and used it to commit widespread credit card fraud. Controlling the
leak and managing its consequences cost more than $200 million, and the retailer
recently settled a class action suit in which affected customers will be reimbursed
with company funds. More recently, hackers attacked the US government’s Internal
Revenue Service (IRS) and tampered with more than 100,000 tax records.
Of course, any network breach can have unpleasant results, ranging from
intellectual property theft to unmanageable website downtime. McAfee reports
that cybercrime costs more than US$445 billion annually, and affected more than
800 million people worldwide in 2013 alone7
.
PROTECTING YOUR DATA
Modern businesses that rely on the Internet to conduct commerce or communicate
with customers must have strong defences against cybercrime. So whether you
run a multibillion dollar company or a niche enterprise, network security is vitally
important. This is a complicated challenge that requires a resilient and adaptable
response. As a result, many organisations now find that the best approach to
cybersecurity is a managed security service that covers their entire network
from data centres to mobile devices. An expertly designed end-to-end solution
can protect your business and customers in a world where online threats are
multiplying with alarming rapidity.
SMACIC: LOCKING THE CONNECTED FRONT DOOR

3. 3
SMACIC: LOCKING THE CONNECTED FRONT DOOR
KEEPING THINGS IN CHECK WITH SMACIC
Together, the six elements of SMACIC – Social, Mobile, Analytics, Cloud, the Internet
of Things and Cybersecurity should be considered as functioning in symbiosis - as
to fully harness these technologies and to bring business value, they each should
have an interdependent relationship
Of course, many organisations will find that they’re early adopters of some SMACIC
technologies and lagging behind with others. Thankfully, you can evaluate your
IT system using SMACIC components for your diagnostic criteria. In reviewing
cybersecurity protocols, for example, you might ask questions like:
• Are we encrypting archived data to prevent it from being misappropriated?
• Should we consider using a virtual private cloud to control who accesses
sensitive information?
• What do we know about our organisation’s security posture?
• When was the last time we conducted a security audit?
By ensuring that your business is using SMACIC effectively, you’ll be placing it at
the forefront of a global shift in how companies control internal processes, gather
data and create strong customer relationships.
1. http://marketing.linkedin.com/blog/social-media-a-hotbed-for-smb-growth-and-fertile-ground-for-
financial-services-prospects/
2. www.ibmbigdatahub.com/gallery/quick-facts-and-stats-big-data
3. www.rightscale.com/blog/cloud-industry-insights/cloud-computing-trends-2015-state-cloud-survey
4. www.telegraph.co.uk/technology/news/10973374/Drivers-warm-to-connected-cars.html
5. 2014 CSC & IDG IT CIO Services Study.
6. press.ihs.com/press-release/design-supply-chain/more-connected-ever-6-billion-new-internet-
enabled-devices-be-prod
7. www.telegraph.co.uk/technology/internet-security/10886640/Cyber-crime-costs-global-economy-
445-bn-annually.html

4. About CSC
The mission of CSC is to be a global leader in providing technology-enabled business solutions and services.
With the broadest range of capabilities, CSC offers clients the solutions they need to manage complexity, focus
on core businesses, collaborate with partners and clients and improve operations.
CSC makes a special point of understanding its clients and provides experts with real-world experience to work
with them. CSC leads with an informed point of view while still offering client choice.
For more than 50 years, clients in industries and governments worldwide have trusted CSC with their business
process and information systems outsourcing, systems integration and consulting needs.
The company trades on the New York Stock Exchange under the symbol “CSC.”
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