Google Mobile day

1. Proprietary + Confidential
a mobile revolution
You say you want
Mark Bennett
Director, Google Play EMEA

2. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
200+
OEMs developing
for Android
330+
Operator
partnerships
1.5M
Android devices
activated daily
1B+
1+ Billion active devices
Source: Google

3. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
72% 77%
of EMEA’s
smartphones run
Android
iOS OtherAndroid
14.7%
15.3%
76.7%
72.1%
8.7%
12.6%
Source: Canalys

4. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
2014 2015 2016 2017 2018 2019
250M
500M
750M
1B
1.25B
iOS
Other
Android
EMEA smartphone installed base forecast
Source: Canalys

5. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Android Marshmallow
● Smarter Batteries
● Control & Security
● Now on Tap
What’s new this year

6. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

7. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
A world of entertainment at your fingertips
Apps & Games
Music
Movies
Books
Newsstand

8. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Fastest growing markets
Largest markets
Google Play is truly global
Majority of downloads happen internationally
People from 200+ countries
download apps on Google Play
every day
Google Play has 134 buyer markets
1M Apps downloaded over 50Bn times!
Source: Google

9. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
It is paying off
for developers
$5 Billion
$7 Billion
[Feb 2014 - Feb 2015]
Source: Google, Feb 2014 - Feb 2015

10. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Russia is a key market for Google in EMEA & globally
Android users Mobile apps installs
Source: Canalys, AppAnnie
Installed
base
(M)
64.6
RUSSIA Germany France UK Italy

11. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
"We productively work with Google Play
for many years. Might & Glory exclusive
launch on Android extremely
impressed us with the results”
Oleg Spilchevskiy, Games Lead, my.com
Launching on Android first

12. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Play Music Concierge coming to Russia!
● Curated music stations &
playlists
● Based on time and context
● Free-of-charge with
subscription
Curated playlistPlaylist categorySelection of playlist
categories

13. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Play Music is becoming more accessible
189 руб.
159 руб.
Monthly subscription price
3 month free special offer
on all Samsung smartphones
X

14. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
61
new forms of
payment in 32
markets
400M
users with access
to a new form of
payment
33 countries
25 in 2014
28 countries
18 in 2014
21 countries
12 in 2014
More payment options in more countries
Source: Google

15. MTS direct carrier billing
MTS direct carrier billing launching in
December 2015
Easy payment option for 76 million*
Russian subscribers
95% of Russian mobile users are
covered with direct carrier billing
X
*Source: MTS

16. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
More opportunities: we’re where our users are

17. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
More opportunities: Accelerated Mobile Pages
● Instant load of your content on mobile
● Simplified format that is easy to implement
● Support of all advertising and analytics solutions
● Open source project available for everyone
HTML5
(AMP HTML)
JavaScript
(AMP JS)
CSS3
(Custom styling)
Global Proxy Cache
(AMP Cache)

18. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

19. Google Confidential and ProprietaryTitle | Subtitle
Thank you
Mark Bennett
Director, Google Play EMEA