Think and a Drink Social Media Presentation
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A presentation aimed at keeping it real in social networks. Join a community because you want to contribute to it, not to see what you can get out of it.
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Think and a Drink Social Media Presentation
- 1. The importance of being socially ernest Wednesday, 21 October 2009
- 2. Hands up who hates being preached at? Wednesday, 21 October 2009
- 3. Wednesday, 21 October 2009
- 4. But that’s exactly what’s been going on Wednesday, 21 October 2009
- 5. Wednesday, 21 October 2009
- 6. We are in danger of being motivated solely by getting some business or personal benefit from social media Wednesday, 21 October 2009
- 7. So, what should it mean to live a social life? Wednesday, 21 October 2009
- 8. Social is a state of mind. Wednesday, 21 October 2009
- 9. Principally, it is being driven by a desire to be part of a community Wednesday, 21 October 2009
- 10. It’s not Woodstock exactly! But Wednesday, 21 October 2009
- 11. What motivated a generation in the 60’s defines this social revolution. Wednesday, 21 October 2009
- 12. What is community? Wednesday, 21 October 2009
- 13. • It’s a model • It has no edges, not fixed to a location, but demarcated by people with a common interest • It is a set of interactions, human behaviors that have meaning and expectations between its members • It is based on shared values and beliefs • Members of a community are interdependent Wednesday, 21 October 2009
- 14. You don’t enter a community motivated by “What can I get out of this.” Wednesday, 21 October 2009
- 15. You become part of a community because you have a need to contribute to it. Wednesday, 21 October 2009
- 16. Think of it like personal banking! Wednesday, 21 October 2009
- 17. You make deposits of goodwill, knowledge, your time. Wednesday, 21 October 2009
- 18. You earn social capital Wednesday, 21 October 2009
- 19. Which you can withdraw over time in terms of trust, confidence and WOM. Wednesday, 21 October 2009
- 20. If all you do is take Wednesday, 21 October 2009
- 21. Your life in the community will be short lived. Wednesday, 21 October 2009
- 22. And it will damage you and your business Wednesday, 21 October 2009
- 23. You need to be an active member of your community Wednesday, 21 October 2009
- 24. And that means being.... Wednesday, 21 October 2009
- 25. And that means being.... Transparent Wednesday, 21 October 2009
- 26. And that means being.... Transparent Inclusive Wednesday, 21 October 2009
- 27. And that means being.... Transparent Inclusive Authentic Wednesday, 21 October 2009
- 28. And that means being.... Transparent Inclusive Authentic Vibrant Wednesday, 21 October 2009
- 29. And that means being.... Transparent Inclusive Authentic Vibrant Community driven Wednesday, 21 October 2009
- 30. Preach over Wednesday, 21 October 2009
- 31. Preach over ish! Wednesday, 21 October 2009
- 32. Preach over ish! What to do next if you own a brand? Wednesday, 21 October 2009
- 33. First listen! Wednesday, 21 October 2009
- 34. Immerse yourself Wednesday, 21 October 2009
- 35. Share some stuff Wednesday, 21 October 2009
- 36. Then, armed with understanding make some decisions Wednesday, 21 October 2009
- 37. The goal is not to try and control the conversation! Wednesday, 21 October 2009
- 38. Create opportunities for people to feel ownership of your brand. Wednesday, 21 October 2009
- 39. Thank You. Declan Metcalfe. Marketing Director. Mobile: 07595 182821 Email: declan@betterbrandagency.com Twitter: @better_studio Twitter: @declanmetcalfe Wednesday, 21 October 2009