In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg Thank you.

1. Local SEO
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2. Introduction: What is Local SEO?
Local SEO is the methodology of gaining
traffic from Search Engine based on
GEO-Located searches by customers
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3. Local SEO Ranking Factors
● Google My Business Signals (Proximity, categories, keyword
in business title, etc.) 25.12%
● Link Signals (Inbound anchor text, linking domain authority,
linking domain quantity, etc.) 16.53%
● Review Signals (Review quantity, review velocity, review
diversity, etc.) 15.44%
● On-Page Signals (Presence of NAP, keywords in titles,
domain authority, etc.) 13.82%
● Citation Signals (IYP/aggregator NAP consistency, citation
volume, etc.) 10.82%
● Behavioral Signals (Click-through rate, mobile clicks to call,
check-ins, etc.) 9.56%
● Personalization 5.88%
● Social Signals (Google engagement, Facebook engagement,
Twitter engagement, etc.) 2.82%
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4. Google My Business Signal (Proximity, categories, keyword in business title,
etc.) 25.12%
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5. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
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6. Review Signal (Review quantity, review velocity, review diversity, etc.) 15.44%
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7. On Page Signal (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%
● Title tag
● Meta Descriptions
● Heading tags
● Content Keywords
● Images
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8. Citation Signal (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%
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9. Behavioural Signal (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
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10. Personalization 5.88%
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11. Social Signal (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%
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