2. 5W’s
• Who- The target audience are professionals from top tier B-Schools with an average
2-3 years of work experience .
• What- Webinar to be delivered addresses current challenges in Industry
• Where- Our members are attending the webinar from pan India. Recommended
platform for conducting Webinar- Hangouts, Meet, Lark , Cisco Webex etc. [ avoiding
Zoom for security purpose]
• Why- The main objective of this Webinar is to address the good night sleep disturbing
questions faced by professionals in these situation
• When- Webinar is scheduled to be on 31.05.20
3. Time line
• Plan approval by Mr. Anand
• The campaign calendar will be shared with Mr. Anand for his review by 5/21 [Owner-
Team Gethired Global]
• The brandling materials ( posts, banners, content, video ) will be shared with Mr.
Anand by 5/21 [Owner- Team Gethired Global]
• Mr. Anand to approve the content calendar, branding materials for the campaign by
5/21 [Owner- Mr. Anand]
• Next meeting scheduled 5/24
• Webinar to be conducted on 5/31
4. How the Webinar is to be conducted
Topic Introduction
Speaker ends his
presentation
Q/A Session
End of Q/A Session
Thankyou Note
Speaker,
GethiredGlobal , MBA
Trek introduction
5. Marketing Campaigns
• Digital Marketing Campaign
• Direct Mail Campaign
• Member Referral Campaign
• Webinar Landing Page Campaign