1. ASHWATH SIVALINGAM
#1779, 3 rd. Stage, 4th
Cross, 9th
Main Prakashnagar, RajajiNagar, Bangalore, KA-21
Email: ashwathsivalingam@gmail.com. Phone: (M) 9916582288
OBJECTIVE
To take a challenging career that utilizes my skills in my area of competence and enriches my knowledge, and also
gives me a chance to be part of a team that contributes towards the growth of the organization.
SKILL SET
Dedicatedresearchprofessional specializinginconsumerinsights,backedbyeducational credentialsasa graduate of
the Master of BusinessAdministrationprogram.Able tothinkstrategicallyandanalyticallytoeffectivelyassesseach
research/consulting project,drawclearand concise conclusionsandprovide precise clientpresentationsof findings,
with result-driven approach, and can-do attitude.
SOFTWARE SKILLS
Expertise with Microsoft Office Suite of Advisor (POS tool), Answer Desktop, Consumer & Shopper Explorer (CASE),
Advanced Excel,VBA Macros, Spectra, SQL, R and Tableau
EXPERIENCE SUMMARY- TOTAL 6 YEARS - SENIOR BUSINESS ANALYST
TCS Bangalore, India in Analytics & Insights – (November, 2010 till Date)
 Role Responsibilities:
 Utilize full suite of Nielsen proprietary statistical and database tools like Nitro, Homescan, Spectra, Nielsen
Answers and Syndicated Databases to meet the business needs of clients
 Developing training materials, process manuals, QC/audit manuals and ensuring deliverables are of
appropriate quality standards and timelines are met as per SLA’s
 Providing analytical solutions to Nielsen(US) through consulting experience in Retail sector of Consumer
Packaged goods industry
 Communicating with clients to understand and document the business objectives, Present the findingsand
recommendations to the client, advising clients on how they can best make use of results.
 Createdvariousexcel dashboardsusingadvancedexcel techniques and VBA Macros. Data mining using SQL
 Category review, Brand management, data integration based on POS & Panel information along with
information from secondary sources.
 Providingrecommendation&implicationsonNew launchProductevaluation,KPIindicatorreviewsof brand
and segment, helping in category optimization, shelf space creation
 Trackingthe developmentof NewProductlaunch,Analyzingthe Promotionmechanismandeffectivenesson
Client’s Products
 Developmentof analysisframeworkusingSCQA approachandStoryboardingandsuccessfullymanaged
multiple projectssimultaneouslyundertightdeadlines.
 Handling Quality documents and Preparing Metrics for total NA hub
 Study through client specific tool to understand issues like US demographics, consumer behavior, brand
dynamics, brand health, consumer fit with brands, product comparison etc.
 Generate comprehensive standard reports / dashboards that visually represent KPIs and inform the
stakeholders about potential areas of successes / failures.
 Clients:
 WorkedwithdiversifiedretailerslikeWegmans,Rite Aid,Wise,DeCA,Ahold,A&P,GiantEagle,BJ’s,BigYetc.
in diversified categories

2.  Functional Responsibilities:
 Team Project management, Team handling, Organizing Client meetings & WIP Calls
 Workload allocation of the team, provide guidance and training to new joiners
 WIP call handingwithclientto understandthe marketdynamicsand alsoto get a headsup on the upcoming
project workload.
 Root cause analysis of the projects to provide process oriented actions to meet up the SLAs.
 Creating Quality Documents for the Team
 Achievements:
 Won Best Achievement Award for completing critical project in tight deadline.
 Star of the Year for 2015. Got several awards, Star of the Month, On the Spot, TCS Gems
 Exceeded Monthly targets by 10 % on average.
 Won Star of the year Award for outstanding performance
 Created multiple templates “Every Day low pricing”, “Promotion Template”, “Seasonality” “Assortment
template” “Trend Analysis” etc. which resulted in time savings and error elimination.
EXPERIENCE SUMMARY- TOTAL 2 YEARS (PREVIOUS PROJECT IN TCS)
TCS Chennai, India BB&T – (January, 2009 to November 2010)
 Technical Responsibilities:
 Investigating the Credit worthiness of the corporate who avail for loan with the leading bank in U.S
 To compare Balance Sheet,Tax return,Income Statement etc. fordifferentperiods & reclassifying accounts.
 Spread the financial based the prescribed procedure and banking guidelines of US GAAP.
 Preparing financial spreading using Moody’s Financial Analyst (MFA) tool used to have the financial
information in a consistent format to compare data.
 Dealing with CBI report provided by the bank to predict the risk and potential default of C & I Credits.
 Analysisof personal cashflowof the guarantor to determine the Individual financial Credibilityandabilityto
service the debt in case of default.
 Analysis of the any delinquencyagainst loan requester in the repayment of the loans with the use of CBI
Report.
 Sending reports to the Accounts officers of the onsite which facilitate them in making decisions on granting
loans.
 Performing quality check on the spreads completed by fellow team member and ensure perfect ratio being
arrived.
EDUCATIONAL CREDENTIALS
 MBA with specialization in Marketing & Finance, Nehru Group of Institutions, Nehru college of
Management, Bharathiar University Coimbatore Tamilnadu (Regular)
 B-Com with specialization in E-Commerce, from SCSVMV University, Kanchipuram
(Tamilnadu)(Regular)
PERSONAL PARTICULARS
Date of birth: 7th May 1985
Languages known: English, Tamil, Telugu & Kanada
Interests: Travelling & Nature
(Ashwath. S)