Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
#Toyota
1.
2. Facts
• 5th largest company in the world by revenue , largest in automobile
industry.
• Named as most admired company and No.1 Motor Vehicle Company by
Forbes for 3 years in a row.
• Sells in 170 countries has 53 overseas manufacturing companies.
• Toyota’s Corolla is the world’s best selling car, with more than 40 million
sold since 1966.
• Toyota Prius is the world’s all-time best-selling hybrid electric vehicle.
3. • Established in 1937 out of a weaving machine company.
• Company founder’s son travelled to Europe and U.S. to investigate
automotive production
• Came back and established Toyota Motor Co with a prototype for car and
truck.
4. Troubled beginnings
• Its vehicles derived striking similarity to their American counter-
parts.
• Were seen as cheap copies.
• Went almost bankrupt after World war 2 as Japanese economy
suffered massively.
6. Customer oriented company
• During 1973’s Oil crisis when oil became scarce and prices skyrocketed .
• When customers wanted a smaller ,more fuel efficient automobile the
company was able to quickly respond with the Corona & Corolla as entry
level cars and Cressida as a medium end car with added desirable
comforts or Air conditioning and Radio.
8. Lexus – culture targeted marketing
Understood that each country defines luxury
differently and advertised accordingly.
• To US customers it meant comfort, size and
dependability.
• To European customers it meant attention to
detail and brand heritage.
9. Scion – Age Targeted marketing
• Targeted young adults.
• Offered highly customizable car.
• Marketed the car at music events and has showrooms where “young
people feel comfortable hanging out and not a place where they just go to
stare at a car”, Scion Vice president Jim Letz.
10. Industry leader in Innovation
• Spends 9 billion USD on R&D alone.
• The first mass produced hybrid vehicle – Prius
became a grand success.
• Other giants like Ford ,Nissan ,GM & Honda followed
the Prius model soon.
• Recently first company to start Hydrogen Cell Car
production.
• Has positioned itself as the go to brand for
environment conscious customers
11. Lean Manufacturing & Continuous
Innovation
Did You Know ?
One Toyota plant can make up to 8 models simultaneously
13. Quality & Reliability
• Has been consistently awarded for its
quality over the years.
• Braving embarrassment and financial
losses it still recalled cars around the
globe after finding gliches in drive
system.
• Shows that it doesn’t shy away from
doing the right thing and caring for its
customers even after selling its product.
• Infuses the customer with a sense of trust
in the company.
14. Result : An admired
successful company
Consistently ranked among the highest in
customer satisfaction and quality of service standards
polls
16. Toyota has built a huge
manufacturing capacity
that can produce millions
of cars each year for a
wide variety of consumers.
Why was it able to become
so much bigger than any
other auto manufacturer ?
17. • A good market knowledge about what the customers want.
• Good market predictions.
• A good product mix.
• Internal focus towards quality and innovation.
• Integrated assembly plants allows them to meet surges in
demand world wide.
• A good mix of emotional and edgy marketing.
18. Has Toyota
done the right
thing by
manufacturing
a car brand for
everyone?
Why or why
not ?
19. Toyota has taken the right decision by positioning
itself as a people’s car company with a wide array
of well crafted vehicles targeted at different
market segments with their specific needs in their
mind.
Being the world’s largest automobile company
with a revenue of 28 billion yen and an annual
production of almost 17 million vehicles yearly,
many companies would kill to be on the same
spot.
Hello everyone, In this presentation I would be giving an insight into Toyota Motor Corporation focusing mainly on the marketing strategy adopted by it
Well lets start with a few facts and take a look at where Toyota stands today : It is the 5th largest company in the world by revenue , largest in automotive industry.
It has been rated as the Best Motor company and the most admired company by institutes and magazines.
It sells vehicles in more than 170 countries and has 53 overseas manufacturing companies.
Toyota Corolla is the best selling car of 2017 with more than 40 million sold since 1966.
Toyota Prius is the world’s all-time best-selling hybrid electric vehicle.
Lets briefly take a look at history of Toyota Toyota Motor Corporation’s founder Kiichiro Toyoda was son of a weaving machine company’s owner. He travelled to Europe and the US in 1929 to investigate vehicle production and was given incentives by Japanese government which needed domestic vehicle production due to war with China.
He came back and started production with a prototype car A1 and a truck G1.
But it wasn’t a rosy start for Toyota at all.
Having been heavily influenced by western products its first car and trucks were seen as cheap copies vehicles of companies like Crysler & Dodge due to striking resemblance.
After World War II, Japan experienced extreme economic difficulty.
In June 1950, the company produced only 300 trucks and was on the verge of going out of business.
How was the company able to change from a copycat failed company to the largest most admired and most technologically advanced car company.
So, how has it been able to shed its copy cat failed company image and become a global automobile leader then ? Lets take a look at its recipe and reasons for success.
The company has been able to develop a keen sense of the customer requirements. The company had not enjoyed any success globally. However, when consumers wanted smaller, more fuel efficient automobiles during the 1973 oil crisis, the company responded and came up with entry level cars like Corona and Corolla and later the Cressida with space and amenites like AC and radio all of which had fuel efficiency consumers desired .
The company has a good product mix with something to excite everyone in different market segment. Be it hatchback and sedans for typical urban pool, SUV and pickup trucks for off road lovers or hybrids and hydrogen cell car for those with environmental concern.
In 1989, it launched Lexus, its luxury division promising an unparalleled experience starting with white-glove treatment at the dealership. Toyota understood however , that each country defines luxury differently . In the US ,it meant comfort size and dependability; in Europe, it meant attention to detail and brand heritage . As a result, the company varied its advertising depending on the country and culture.
Toyota also started creating vehicles for specific target groups, like Scion for young adults .Scion cars provided dozens of customizing elements to choose from at the dealerships itself and were marketed at music events for high effectiveness. Its showrooms too were designed to be comfortable for young people.
Toyota has integrated its assembly plants which allows themto quickly meet surges in demand from market worldwide and fill market niches inexpensively without building whole new assembly operations.
Huge increase in market responsiveness. Wont have to
Increased quality with knowledge
Even Terrorist organisations around the globe seem to have taken a particular liking to Toyota trucks due to their reliability and hence have been spotted in pictures and videos of many terror outfits.
Toyota’s success stands due to a combination of factors like
Started with Toyota and looked at where Toyota stands today,
We checked out their history and then studied its success recipe.
We concluded that those steps contributed to Toyota’s success and then we moved on to answer some related questions.
So Im Ashwani Kumar and this presentation was created as part my marketing Internship under Professor Sameer Mathur IIML. Thank You for watching , hoped you liked it
