1. CASE STUDY 1

2.  Updated R & D with time.
 Maintain price war.
 Transfer of product line strategy.
 Proper utilization of resources.

3.  Fail to arrange prototype production and
testing.
 Communication gap.
 Unable to understand cultural difference in
overseas market.
 Overstock of unpopular product & shortage
of popular product.

4.  Must improve product quality before entering
overseas market.
 Company has to invest resources to enhance
it’s customer service capability.
 Should adopt global marketing strategy.
 Company must maintain inventory level
regarding to demand forecasting.
 They need strongest distribution channel.