2. IDENTITY
I was born and raised in Central Florida and lived
there for the first 18 years of my life after high school I
moved out of the house and began moving to different
states along the east coast. I've been the type of
person who likes to visit new areas and try new
restaurants or food trucks. I am always striving for
perfection and accuracy in anything that I do. I didn't
have much of a childhood because I was always
babysitting my siblings so both of my parents could
work so that was the reason why I started to work in
childcare, I knew that my background in, I knew that
my background in babysitting would be a great asset.
I have been in childcare for 8 years now. I would love
to work with social media promoting new products
that serve a purpose.
3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Search Marketing Strategists
• Web and Digital Interface
Designers
BRAND ARCHETYPE -I am a
creator archetype so my work is out
of the box kind of thinking. I want to
be as creative as possible
[Content Creator] for [Digital Marketing]
4. [Digital Marketing Professionals]
TARGET AUDIENCE
Denise Young Smith
Outreach Plan:
• Build my online presence by posting relevant content
that is engaging.
• Email or phone
• A week after applying for a job
PROFILE
PICTURE
[HR] at [Apple]
Beth Galetti
Outreach Plan:
• Built my online presence to include followers
• Email
• As soon as Possible
PROFILE
PICTURE
[HR chief] at [Amazon]
Heather Davis Outreach Plan:
• Build my online portfolio with relevant experience and
projects.
• Personal email.
• Immediately after applying to a job with the company
PROFILE
PICTURE [Manager] at [Disney]
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to grow my online presence
• I will grow my brand awareness online by
writing branded content to my social media
accounts by December 1, 2024
Mid Term: (2030)
• Hone my skills and build strong work relationships
‣ I will earn a salary of $200,000 and have a job
with strong benefits by December 1, 2030
Long Term: (2040)
• Take classes and attend seminars
‣ I will master a new skill to add to my resume
and find a mentor by December 1, 2040
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Creativity Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Passion for social media and proficiency with major
social media platforms
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Strong copywriting and copy editing skills Novice / Adept / Expert
Excellent social listening skills Novice / Adept / Expert
Proficiency with video and photo editing tools
7. I will help content creators gain more
followers by giving them quality content that
people want.
PROMISE
8. CREDENTIALS
Work Experience:
• Lead Teacher
• SeaWorld
Education:
• Medical Billing/Coding, A.S., University of
Phoenix (2010)
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• As a lead teacher I lead my class to
become better citizens everyday
9. COMPETITION
Kyle Penrose
Industry Experience:
• Relevant Academic Digital Marketing
Projects
Education:
• Full Sail University
• Daniel Boone Area High School
Leadership Experience:
• Eagle Scout
Skills and Proficiencies:
• Microsoft PowerPoint- LinkedIn
• Keynote- LinkedIn
• Microsoft Office- LinkedIn
Ashly Price
Overall Online Presence:
• How many connections? 2 banner image customized? ,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 60 out of 100
HEADSHOT
Industry Experience:
• None
Education:
• FullSail University
• University of Phoenix
Leadership Experience:
• Lead Teacher at Childcare network
• Lead Teacher at Little Learner Academy
Skills and Proficiencies:
• Java Script-
• WordPress-
• Microsoft- Word-
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 40 out of 100
10. COMPETITION
Christopher Akridge
Noteworthy Experience:
• Director of Marketing & communications
• Editor in Chief of beachLIFE Magazine
Ashly Price
HEADSHOT HEADSHOT
Industry Experience:
• Digital Marketing Manager
Education:
• FullSail University BS, Music, Business
• FullSail University AS, Audio Production
Skills and Proficiencies:
• Marketing
• Adobe Illustrator- LinkedIn
• Adobe Premier Pro- LinkedIn
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 95 out of 100
Industry Experience:
• None
Education:
• FullSail University BS, Digital Marketing
• University of Phoenix AA, Medical Billing
Leadership Experience:
• Lead Teacher at Childcare Network
• Lead Teacher at Little Learner Academy
Skills and Proficiencies:
• Java Script-
• WordPress-
• Microsoft- Word-
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 40 out of 100
11. BRAND POSITION
I am very passionate about teaching entrepreneurs and
business how to achieve the top notch results they deserve
using social media to achieve the results to help them gain
followers, especially Instagram. And I persuade them take
the next step in marketing. My motto is “If you believe it you
can achieve it.”
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
The Premier Digital Marketing, Media and Advertising Conference At Sea
‣ April 6-10 2023 | Orlando
• International Association of Digital Marketing
Professionals
‣ ongoing | LinkedIn
• How to Market & Brand Your Small Business
‣ October 13 2022 | SCI Building
Digital Marketing
• Primary Content: Promoting my small business of creating
unique customizable products I.E. cups, t-shirts ECT
• Primary Tools: Facebook, Instagram, I will post to them at
least once a week
• Website: I will use my digital portfolio site moving forward to
help me build my brand awareness online by showcasing
potential clients what sets me apart from the competition
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want someone who has a few years of experience
They should be creative and passionate about their job
DATE TO EST. PARTNERSHIP: December 2022
Formal Education
• Digital Marketing BS, FullSail University
Technical Skills
• Work with International markets- Coursera January
2025
• Data Mining- Bloom Institute of Technology, January
2025
• Search Engine Optimization - Udemy, January 2025
Soft Skills
• Data/ Analytics - Grow with Google, December 2022
• Content Marketing - UCF, March 2023
• Social Media Marketing- Zoho, December 2023
14. Ashly Price
“Did you know that 59% of entrepreneurs don’t view social media as essential to
their business? Well, what I do is show these entrepreneurs how beneficial social
media can be in gaining new clients to their business by showing them successful
and proven techniques to employ.
15. REFERENCES
(IADMP), I. A. (n.d.). Retrieved from LinkedIn:
https://www.linkedin.com/groups/2661359/
Akridge, C. (n.d.). Retrieved from LinkedIn:
https://www.linkedin.com/in/kyle-penrose-236124134/
Bloom Institute of Technology. (n.d.). The online coding school
that invests in you. Retrieved September 2022, from
Bloom Institute of Technology.
Coursera. (2022, July 29). International Marketing: Career
Guide (2022). Retrieved from Coursera.
DigiMarCon Cruise. (n.d.). Retrieved September 2022, from
DigiMarCon Cruise: https://digimarconcruise.com
Glassdoor. (n.d.). Apple. Retrieved September 2022, from
Glassdoor:
https://www.glassdoor.com/Overview/Working-at-Apple-
EI_IE1138.11,16.htm
Glassdoor. (n.d.). Habitat for humanity. Retrieved September
2022, from Glassdoor:
https://www.glassdoor.com/Overview/Working-at-Live-
Nation-EI_IE4308575.11,22.htm
Glassdoor. (n.d.). Live Nation. Retrieved September 2022, from
Glassdoor:
https://www.glassdoor.com/Overview/Working-at-Live-
Nation-EI_IE4308575.11,22.htm
Grow with Google. (n.d.). Google Data Analytics Certificate.
Retrieved September 2022, from Grow with Google:
https://grow.google/certificates/data-
analytics/#?modal_active=none
National Center for O*NET Development. O*NET OnLine.
Retrieved September 2, 2022,
from https://www.onetonline.org/
Penrose, K. (n.d.). Retrieved from LinkedIn:
https://www.linkedin.com/in/christopher-a-bba0881b4/
UCF. (n.d.). Become a Digital Marketing Professional. Retrieved
September 2022, from UCF:
https://bootcamp.ce.ucf.edu/digitalmarketing/landing-
b5a/?s=Google-
Unbranded_RFull_&pkw=%2Bhow%20%2Bto%20%2B
marketing&pcrid=467146345113&pmt=b&utm_source=
google&utm_medium=cpc&utm_campaign=GGL%7CU
CF%7CSEM%7CDIGIMARK%7C-
%7COFL%7C_RFull_%7CALL%7CNBD-G%7CBMM
Udemy. (2018, March). Complete SEO Training With Top SEO
Expert Peter Kent! . Retrieved from
https://www.udemy.com/course/search-engine-
optimization-for-beginners-seo-that-
works/?gclid=Cj0KCQjw08aYBhDlARIsAA_gb0ejRFz
mW3Ax7KbcYRqx9ona9lZxmpfTINqeKGXFT7-
XZTpM-
TcqZeEaAqIHEALw_wcB&matchtype=b&utm_campaig
n=SEO_v.PROF_la.EN_cc.US_ti.7652&utm_content=de
Zoho. (n.d.). The easiest way to manage your brands on social
media. Retrieved September 2022, from
https://www.zoho.com/social/lp/social-media-
management.html?network=g&device=c&keyword=usin
g%20social%20media%20for%20marketing&campaigni
d=15292899814&adgroup=133529693167&matchtype=e
&placement=&adid=562342075891&gclid=Cj0KCQjw0
8aYBhDlARIsAA_gb0cECnb7zdLs
Notas do Editor
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
