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Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
                                                                        1	
  
	
  




                                                                                                                                                           	
  




	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
                                                                                                                                                                 	
  




                                                                                 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
                                                                                                                   	
  
                                                                                                                                               	
  
                                                                                                                                               	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  


	
  
                                                                                                                                                                                                                             	
  


                                            Development	
  &	
  Opportunities	
  of	
  	
  
                                          Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  	
  
                                                  in	
  BRIC	
  Countries	
  
                                                                                                                                                                                                                             	
  
                                                                                                                                                                                                                                                                                         Submitted	
  By:	
  Ashish	
  Jude	
  Michael	
  
                                                                                                                                                                                                                                                                                                                 Participant	
  PGPEx	
  	
  
                                                                                                                                                                                                                                                                                          (OUC	
  China	
  +	
  IIM	
  Shillong,	
  India)	
  
                                                                                                                                                                                                                                                                                                                                              	
  
	
  
                                                                                                                                                   *Image	
  show	
  Embraer,	
  Sukhoi,	
  Tejas	
  and	
  Comac	
  from	
  Brazil,	
  Russia,	
  India	
  &	
  China	
  respectively.	
  
2	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
Table	
  of	
  Contents	
  
	
  
Executive	
  Summary	
  
1	
  Introduction	
  to	
  Aerospace	
  &	
  Defense	
  Industry	
  
	
  
1.1 Brief	
  History	
  about	
  development	
  of	
  A&D	
  Industry.	
  
1.2 Present	
  Scenario.	
  
1.2.1 Effect	
  of	
  Euro	
  Zone	
  crisis	
  on	
  A&D	
  Industry.	
  
	
  
2 A	
  Brief	
  Introduction	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  
       	
  
2.1 	
  A&D	
  Industry	
  in	
  Brazil	
  
2.1.1 Present	
  Scenario	
  
2.1.2 PEST	
  Analysis	
  	
  
2.1.3 SWOT	
  Analysis	
  	
  
2.1.4 Market	
  Growth	
  
2.1.5 Opportunities	
  
2.1.6 Suggestions	
  
	
  
2.2 A&D	
  Industry	
  in	
  Russia	
  
2.2.1 Present	
  Scenario	
  
2.2.2 PEST	
  Analysis	
  	
  
2.2.3 SWOT	
  Analysis	
  	
  
2.2.4 Market	
  Growth	
  
2.2.5 Opportunities	
  
2.2.6 Suggestions	
  
	
  
2.3 A&D	
  Industry	
  in	
  India	
  
2.3.1 Present	
  Scenario	
  
2.3.2 PEST	
  Analysis	
  	
  
2.3.3 SWOT	
  Analysis	
  	
  
2.3.4 Market	
  Growth	
  
2.3.5 Opportunities	
  
2.3.6 Suggestions	
  
	
  
2.4 A&D	
  Industry	
  in	
  China	
  
2.4.1 Present	
  Scenario	
  
2.4.2 PEST	
  Analysis	
  	
  
2.4.3 SWOT	
  Analysis	
  	
  
2.4.4 Market	
  Growth	
  
2.4.5 Opportunities	
  
2.4.6 Suggestions	
  
	
  
2.6	
  How	
  to	
  grow	
  together	
  as	
  BRIC	
  using	
  A&D	
  industry	
  as	
  a	
  tool?	
  
	
  
Exhibits:	
  1	
  -­‐9	
  
Sources	
  &	
  References:	
  
	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     3	
  
	
  
Executive	
  Summary:	
  	
  
This	
  paper	
  is	
  about	
  how	
  the	
  BRIC	
  nations	
  can	
  use	
  A&D	
  industry	
  as	
  tool	
  for	
  growth	
  for	
  
combined	
  growth.	
  We	
  have	
  analyzed	
  each	
  country	
  through	
  PEST	
  &	
  SWOT	
  analysis	
  and	
  found	
  
their	
  Core	
  Competencies	
  and	
  Competitive	
  Advantage.	
  	
  
Then	
  accordingly	
  the	
  strategies	
  have	
  to	
  be	
  set	
  so	
  that	
  the	
  maximum	
  can	
  be	
  made	
  out	
  of	
  each	
  
country.	
  I	
  have	
  given	
  a	
  broader	
  preoperative	
  while	
  concluding	
  the	
  paper.	
  The	
  main	
  Idea	
  behind	
  
this	
  paper	
  is	
  to	
  think	
  that	
  BRIC	
  countries	
  are	
  not	
  each	
  other’s	
  competitors	
  but	
  partners.	
  If	
  the	
  
work	
  as	
  a	
  group	
  they	
  can	
  speed	
  up	
  their	
  economic	
  growth.	
  	
  
	
  	
  	
  	
  
1	
  Introduction	
  to	
  Aerospace	
  &	
  Defense	
  Industry:	
  
	
  
1.1	
  Brief	
  History	
  about	
  development	
  of	
  A&D	
  Industry.	
  
	
  	
  	
  	
  	
  Aerospace	
  &	
  Defense	
  Industry	
  now	
  days	
  generally	
  referred	
  as	
  	
  A&D	
  industry.	
  If	
  we	
  want	
  to	
  
find	
  the	
  history	
  of	
  this	
  industry	
  we	
  can	
  say	
  it	
  started	
  in	
  1908	
  when	
  Wright	
  Brothers	
  got	
  an	
  
order	
  from	
  U.S.	
  Army	
  to	
  make	
  one	
  aircraft	
  and	
  also	
  when	
  they	
  licensed	
  their	
  patents	
  to	
  Astra	
  
Company	
  to	
  manufacture	
  aircraft	
  in	
  France.	
  
Europeans	
  took	
  an	
  earlier	
  advantage	
  in	
  A&D	
  business	
  right	
  from	
  the	
  start	
  of	
  First	
  World	
  War	
  in	
  
1914	
  during	
  which	
  French	
  firms	
  built	
  about	
  200O,	
  Germans	
  about	
  1000	
  and	
  Britain	
  also	
  
approximately	
  1000	
  aircrafts.	
  And	
  Americans	
  hardly	
  100	
  aircrafts.	
  
After	
  the	
  First	
  World	
  War	
  most	
  of	
  the	
  aircraft	
  companies,	
  which	
  survived,	
  were	
  basically	
  
because	
  of	
  entrepreneur	
  sprit.	
  Americans	
  invested	
  on	
  R&D	
  and	
  got	
  many	
  patents	
  and	
  this	
  give	
  
them	
  an	
  upper	
  hand	
  over	
  Europe	
  and	
  became	
  a	
  major	
  player	
  in	
  A&D	
  Industry.	
  In	
  the	
  six-­‐year	
  
period	
  1940	
  through	
  1945.In	
  1943,	
  the	
  aviation	
  industry	
  was	
  America's	
  largest	
  producer	
  and	
  
employer	
  with	
  1,345,600	
  people	
  bent	
  to	
  the	
  task	
  of	
  making	
  aircraft.	
  We	
  can	
  say	
  this	
  was	
  the	
  
start	
  of	
  American	
  dominance	
  in	
  A&D	
  Industry.	
  	
  Production	
  reached	
  maximum	
  during	
  World	
  
War	
  II,	
  despite	
  a	
  minor	
  blip	
  for	
  the	
  wars	
  in	
  Korea	
  and	
  Vietnam.	
  Instead,	
  research	
  ruled	
  the	
  
industry.	
  During	
  cold	
  war	
  the	
  demand	
  of	
  stealth	
  and	
  UAV	
  increased.	
  This	
  lead	
  to	
  new	
  
technologies	
  prompted	
  a	
  massive	
  restructuring	
  of	
  the	
  industry.	
  Established	
  airframe	
  firms	
  
shifted	
  from	
  manufacturing	
  to	
  research,	
  while	
  the	
  military	
  channeled	
  funds	
  to	
  technology-­‐
specific	
  startup	
  firms.	
  
And	
  after	
  the	
  Cold	
  war	
  season	
  started	
  Globalization	
  and	
  the	
  world	
  became	
  a	
  Global	
  Village.	
  
Hence	
  the	
  civil	
  aviation	
  became	
  an	
  important	
  means	
  of	
  transport	
  and	
  this	
  boost	
  the	
  A&D	
  
Industry.	
  
	
  And	
  at	
  present	
  Boeing	
  and	
  Airbus	
  are	
  major	
  players	
  in	
  Commercial	
  sectors.	
  Where	
  else	
  Boeing,	
  
United	
  Technologies	
  were	
  leaders	
  in	
  A&D	
  Sectors	
  during	
  2011	
  as	
  per	
  Fortune	
  500	
  (Refer	
  
Exhibit	
  2).	
  
	
  	
  
	
  
1.2	
  Present	
  Scenario.	
  
	
  	
  	
  	
  	
  	
  	
  	
  Aerospace	
  and	
  defense	
  industry	
  delivers	
  a	
  second	
  consecutive	
  Year	
  of	
  record	
  revenues	
  and	
  
Profit	
  in	
  year	
  2011	
  as	
  per	
  data	
  from	
  Boeing	
  &	
  EADS	
  (Refer	
  Exhibit	
  3).	
  
	
  If	
  we	
  consider	
  commercial	
  aerospace	
  market	
  things	
  were	
  appearing	
  good	
  and	
  Industry	
  leaders	
  
were	
  optimistic	
  as	
  Air	
  Traffic	
  was	
  strong	
  and	
  steady	
  which	
  was	
  driving	
  the	
  after	
  market	
  
business	
  also	
  the	
  industry	
  had	
  delivered	
  a	
  record	
  number	
  of	
  large	
  aircraft	
  and	
  orders	
  are	
  
available	
  for	
  next	
  8	
  years.	
  	
  
	
  
1.2.1	
  Effect	
  of	
  Euro	
  Zone	
  crisis	
  on	
  A&D	
  Industry:	
  
4	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

             	
  
             With	
  the	
  onset	
  of	
  Eurozone	
  crisis	
  it	
  is	
  difficult	
  that	
  the	
  forecasted	
  figures	
  of	
  3.5%	
  by	
  IATA	
  for	
  
             the	
  Air	
  traffic	
  in	
  year	
  2012	
  can	
  be	
  met.	
  This	
  is	
  because	
  Europe	
  is	
  the	
  largest	
  Air	
  Travel	
  market	
  
             in	
  the	
  world	
  and	
  the	
  condition	
  of	
  Eurozone	
  Crisis	
  is	
  deteriorating	
  day	
  by	
  day.	
  
             Still	
  the	
  implication	
  of	
  Eurozone	
  Crisis	
  on	
  	
  	
  Commercial	
  Aerospace	
  OEMs	
  and	
  after	
  market	
  
             suppliers	
  remains	
  unclear.	
  Though	
  certain	
  suppliers	
  will	
  be	
  negatively	
  affected	
  by	
  stringent	
  
             credit	
  standards	
  and	
  higher	
  oil	
  prices.	
  And	
  also	
  the	
  after	
  market	
  suppliers	
  will	
  be	
  at	
  greater	
  
             risk	
  than	
  the	
  Commercial	
  Aerospace	
  OEMs.	
  	
  
             	
  
             2	
  A	
  Brief	
  Introduction	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  
             	
  
1800	
  
1600	
  
1400	
                                                                                                                       16.83
1200	
                                                                                                                        %	
  
1000	
  
                                                                                             World	
  
 800	
  
                                                                                                                                                     World	
  
 600	
                                                                                       BRICS	
  
                                                                                                                                                     BRIC	
  
 400	
                                                                                                                                     100.00
 200	
                                                                                                                                       %	
  
     0	
  
             2007	
         2008	
         2009	
          2010	
         2011	
  

                                                                                                                                                                 	
  
             	
  	
  	
  
             As	
  we	
  can	
  see	
  from	
  A&D	
  Insights	
  2011	
  by	
  pwc	
  (Refer	
  Exhibit	
  2)	
  that	
  A&D	
  industry	
  is	
  still	
  not	
  
             totally	
  globalized	
  it	
  ranks	
  at	
  8	
  out	
  of	
  total	
  15	
  stated	
  industries.	
  There	
  is	
  a	
  huge	
  potential	
  for	
  
             emerging	
  economies	
  such	
  as	
  BRIC	
  in	
  A&D	
  industry.	
  And	
  the	
  economic	
  slowdown	
  is	
  in	
  some	
  
             manner	
  helping	
  this	
  as	
  the	
  top	
  line	
  is	
  reducing	
  hence	
  OEMs	
  are	
  trying	
  to	
  maximize	
  profit	
  by	
  
             decreasing	
  the	
  bottom	
  line.	
  One	
  way	
  of	
  reducing	
  the	
  bottom	
  line	
  is	
  by	
  reducing	
  the	
  cost	
  in	
  
             manufacturing	
  and	
  R&D.	
  OEMs	
  are	
  doing	
  this	
  by	
  outsourcing	
  the	
  manufacturing	
  &	
  R&D	
  to	
  
             offset	
  locations.	
  
             And	
  if	
  observe	
  the	
  graphs	
  shown	
  above	
  we	
  can	
  see	
  that	
  even	
  the	
  defense	
  budget	
  for	
  BRIC	
  is	
  
             increasing	
  continuously	
  from	
  2007	
  onwards	
  and	
  if	
  we	
  compare	
  to	
  the	
  world	
  trend	
  the	
  increase	
  
             in	
  defense	
  expenditure	
  is	
  at	
  lower	
  rate	
  then	
  BRIC	
  ,	
  in	
  near	
  future	
  BRIC	
  will	
  be	
  the	
  leading	
  
             spenders.	
  Even	
  now	
  they	
  are	
  accounting	
  for	
  about	
  16%	
  of	
  world	
  total	
  defense	
  expenditure.	
  
             This	
  can	
  observed	
  from	
  the	
  recent	
  data	
  provided	
  in	
  A&D	
  Insights	
  2011	
  by	
  pwc	
  (Exhibit	
  6),	
  
             where	
  a	
  relation	
  is	
  shown	
  in	
  terms	
  percentage	
  of	
  Total	
  GDP	
  the	
  expenditure	
  for	
  each	
  country.	
  
             Where	
  China	
  spends	
  maximum	
  approximately	
  12	
  %	
  and	
  India	
  is	
  lowest	
  about	
  4%	
  with	
  Brazil	
  &	
  
             Russia	
  at	
  6%	
  &	
  10%	
  respectively.	
  	
  	
  
             Similarly	
  if	
  we	
  consider	
  the	
  commercial	
  air	
  traffic	
  market	
  we	
  can	
  observe	
  that	
  the	
  U.S.	
  &	
  
             European	
  market	
  are	
  nearly	
  saturated.	
  And	
  the	
  BRIC	
  countries	
  have	
  large	
  countries	
  they	
  have	
  
             neary	
  40%	
  of	
  world’s	
  total	
  population	
  scattered	
  over	
  25%	
  of	
  earths	
  land	
  which	
  they	
  cover	
  and	
  
             with	
  a	
  combined	
  GDP	
  growth	
  of	
  about	
  25%	
  of	
  world.	
  This	
  is	
  further	
  strengthen	
  by	
  the	
  recent	
  
             statics	
  given	
  in	
  	
  A&D	
  Insights	
  2011	
  by	
  pwc	
  (Exhibit	
  5)	
  ,	
  which	
  speaks	
  that	
  the	
  air	
  traffic	
  in	
  Asia-­‐
             pacific*	
  is	
  expected	
  rise	
  from	
  present	
  21%	
  in	
  2008	
  to	
  31%	
  in	
  2028	
  of	
  total	
  world’s.	
  This	
  is	
  further	
  
             confirmed	
  from	
  the	
  order	
  books	
  of	
  Boeing	
  &	
  Airbus	
  who	
  have	
  to	
  deliver	
  about	
  37%	
  of	
  their	
  
             remaining	
  orders	
  for	
  the	
  period	
  of	
  (2009-­‐2028)	
  to	
  Asia-­‐pacific*	
  region.	
  (*Asia-­‐pacific	
  region	
  
             includes	
  India	
  &	
  China,	
  which	
  are	
  key	
  constituents	
  of	
  BRIC).	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     5	
  
	
  
And	
  the	
  rise	
  in	
  commercial	
  air	
  traffic	
  also	
  opens	
  gates	
  for	
  MRO	
  (Maintaince,	
  Repair&	
  Overhaul)	
  
in	
  India	
  &	
  China.	
  At	
  present	
  the	
  MRO	
  center	
  for	
  Asia-­‐pacific	
  region	
  is	
  Singapore.	
  Just	
  to	
  give	
  an	
  
idea	
  about	
  the	
  potential	
  of	
  MRO	
  market	
  I	
  would	
  like	
  to	
  tell	
  you	
  that	
  the	
  total	
  cost	
  spent	
  on	
  MRO	
  
activities	
  for	
  an	
  Commercial	
  Aircraft	
  in	
  its	
  useful	
  service	
  life	
  is	
  equivalent	
  to	
  the	
  total	
  initial	
  
cost	
  of	
  that	
  Aircraft.	
  	
  	
  
Just	
  analyzing	
  the	
  recent	
  trends	
  we	
  can	
  see	
  that	
  in	
  2009,	
  the	
  number	
  of	
  investments	
  made	
  by	
  
Top	
  50	
  Global	
  A&D	
  firms,	
  in	
  R&D	
  side	
  maximum	
  12	
  were	
  done	
  in	
  India	
  followed	
  by	
  6	
  in	
  Russia	
  
and	
  4	
  in	
  China,	
  in	
  manufacturing	
  side	
  maximum	
  23	
  were	
  done	
  in	
  China	
  followed	
  by	
  20	
  in	
  India,	
  
9	
  in	
  Russia	
  and	
  2	
  in	
  Brazil.	
  Hence	
  we	
  can	
  observe	
  a	
  trend	
  that	
  India	
  is	
  soon	
  becoming	
  a	
  R&D	
  
hub	
  for	
  A&D	
  	
  this	
  may	
  be	
  also	
  contributed	
  to	
  the	
  government	
  policies	
  and	
  political-­‐socio-­‐
economic	
  factors	
  which	
  I	
  will	
  be	
  discussing	
  later	
  in	
  this	
  paper	
  for	
  each	
  country.	
  China	
  is	
  still	
  
maintaining	
  its	
  brand	
  of	
  “World’s	
  Factory”	
  in	
  A&D	
  sector	
  too	
  with	
  one	
  and	
  only	
  Airbus	
  
assembly	
  line	
  operating	
  in	
  Tenzin.	
  
The	
  challenges	
  faced	
  by	
  BRIC	
  countries	
  to	
  retain	
  and	
  develop	
  the	
  A&D	
  sectors	
  are	
  investment	
  
risk	
  to	
  IPR	
  and	
  the	
  Frauds.	
  The	
  gravity	
  of	
  these	
  issues	
  can	
  be	
  understood	
  from	
  Exhibits	
  8&9,	
  
which	
  are	
  taken	
  from	
  A&D	
  Insights	
  2011	
  by	
  pwc.	
  It	
  can	
  be	
  suggested	
  that	
  the	
  governments	
  of	
  
BRIC	
  nations	
  should	
  have	
  stringent	
  laws	
  dealing	
  with	
  IPR	
  &	
  Frauds	
  issues	
  and	
  also	
  speed	
  up	
  
the	
  legal	
  activities	
  related	
  to	
  them.	
  	
  
	
  
2.1	
  A&D	
  Industry	
  in	
  Brazil	
  
Aerospace	
  Industry	
  Export	
  &	
  Import	
  
  	
  6,000.00	
  	
  
  	
  5,000.00	
  	
  
  	
  4,000.00	
  	
  
  	
  3,000.00	
  	
                                                                                                                              Brazil	
  Export	
  
  	
  2,000.00	
  	
                                                                                                                              Brazil	
  Import	
  
  	
  1,000.00	
  	
  
               	
  -­‐	
  	
  	
  	
  
                                         2007	
     2008	
              2009	
                2010	
                2011	
  
                                                                                                                                                 	
  
2.1.1	
  Present	
  Scenario	
  
Brazil	
  is	
  one	
  of	
  the	
  countries	
  in	
  BRIC,	
  which	
  is	
  already	
  playing	
  a	
  major	
  role	
  in	
  A&D	
  industry.	
  
Embraer,	
  which	
  is	
  a	
  major	
  player	
  in	
  business	
  jets,	
  is	
  from	
  Brazil.	
  Also	
  it	
  is	
  the	
  second	
  largest	
  
exporter	
  in	
  Aerospace	
  Industry	
  after	
  China	
  among	
  BRIC.	
  It	
  exported	
  5469.01	
  million	
  
USD(United	
  States	
  Dollar)	
  while	
  it	
  imported	
  935.77	
  million	
  	
  USD	
  worth	
  of	
  Aerospace	
  goods.	
  	
  
It	
  is	
  facing	
  a	
  tough	
  competition	
  from	
  China	
  &	
  India	
  now.	
  Its	
  core	
  competency	
  can	
  be	
  said	
  to	
  
lie	
  in	
  Business	
  Jets	
  and	
  some	
  offset	
  business	
  generated	
  by	
  Boeing	
  in	
  Brazil.	
  
If	
  we	
  analysis	
  the	
  Defense	
  spending	
  it	
  was	
  relatively	
  consistent	
  in	
  terms	
  of	
  growth	
  in	
  2011	
  it	
  
was	
  3.53	
  billion	
  USD	
  and	
  has	
  been	
  increased	
  by	
  18%	
  for	
  2012.	
  
	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
6	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
2.1.2	
  PEST	
  Analysis	
  

               PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(BRAZIL(
       POLITICAL(&(POLICY(                                                                                 ECONOMIC(
       1.  Stable(government.(                                                                             1.  Seventh(largest(Economy(&(sixth(as(per(GDP.(
       2.  No(na;onalis;c(manufacturing(ambi;ons.(                                                         2.  Increased(the(defense(budget(by(18%(this(year(
       3.  High(import(du;es(on(behalf(of(Embraer.(                                                             hence(a(big(emerging(market.(
       4.  Defense(is(top(priority.(                                                                       3.  Low(external(&(public(debt.(
       (                                                                                                   4.  Supports(manufacturing,(services(and(natural(
                                                                                                                resource(development(simultaneously.(




       SOCIAL(&(LEGAL(                                                                                     TECHNOLOGICAL(
       1.IPR&regula-ons&below&average.&                                                                    1.  Embraer&DNA.&
       2.Low&unemployment.&                                                                                2.  Experience&work&force&for&A&D&industry&as&
       3.2014&FIFA&world&cup&&&2016&Olympic&will&create&                                                       Embraer,&one&of&the&largest&brand&in&
       the&market&for&more&commercial&air&traffic.&                                                              commercial&aircraNs&is&from&Brazil.&
       4.&Large&popula-on&&&big&country&scope&for&                                                         3.  Has&all&the&resources&required.&
       increasing&air&traffic.&                                                                              4.  Non&availability&of&exper-se&in&ITES.&



                                                                                                                                                                	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     7	
  
	
  
2.1.3	
  SWOT	
  Analysis


            SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(BRAZIL(
 STRENGTH(                                                                               WEAKNESS(
 1.  Embraer(DNA.(                                                                       1.  IPR(regulaQons(below(average.(
 2.  Increased(the(defense(budget(by(18%(this(year(hence(a(big(                          2.  High(import(duQes(on(behalf(of(Embraer.(In(long(run(wil(be(
      emerging(market.(                                                                       a(problem(as(local(firms(will(not(be(compeQQve(enough(for(
 3.  Low(external(&(public(debt.(                                                             global(market.(
 4.  Supports(manufacturing,(services(and(natural(resource(                              3.  Brazil(is(not(lowPcost.((
      development(simultaneously.((                                                      4.  Non(availability(of(experQse(in(ITES.(
 5.  Increased(the(defense(budget(by(18%(this(year(hence(a(big(                          (
      emerging(market.(                                                                  (
 6.  Supports(manufacturing,(services(and(natural(resource(
      development(simultaneously.(
 7.  HighPspeed(development(of(biofuels(for(aviaQon.((
 OPPORTUNITIES(                                                                          THREATS(
 1.  Strategically-located-can-cover-South-American-Market-and-                          1.Rise-in-compe<<on-in-A&D-from-India-&-China.-
     African.-                                                                           2.-Free-trade-scenario.-
 2.  Has-a-domes<c-brand-Embraer-which-is-one-of-the-major-                              3.-Increase-in-the-compe<<on-of-Business-jets-faced-by-Embraer.--
     player-in-commercial-business-jets-and-so-can-enter-in-                             -
     commercial-aircraB-business-in-future.-
 3.  Growing-A&D-market-in-BRICS-countries.-
 4.  Can-be-a-preferred-choice-for-manufacturing-for-Europe-&-
     US’s-OEMs-shiBs-their-base-from-Europe-as-it-rela<vely-
     neutral--rather-than-China-&-Russia.-




                                                                                                                                                                                   	
  
	
  
2.2.4	
  Market	
  Growth	
  
By	
  studying	
  the	
  PEST	
  and	
  SWOT	
  Analysis	
  we	
  can	
  see	
  that	
  there	
  is	
  still	
  a	
  relatively	
  protective	
  
market	
  because	
  high	
  import	
  duties	
  are	
  levied	
  may	
  be	
  to	
  protect	
  Embraer.	
  	
  On	
  political	
  front	
  
government	
  is	
  stable	
  and	
  they	
  have	
  not	
  started	
  investing	
  in	
  Defense	
  Aircraft	
  development.	
  This	
  
makes	
  it	
  still	
  available	
  defense	
  market	
  for	
  foreign	
  companies,	
  as	
  there	
  is	
  no	
  domestic	
  
competition.	
  In	
  next	
  four	
  years	
  Brazil	
  is	
  going	
  to	
  hoist	
  FIFA	
  Football	
  World	
  cup	
  in	
  2014	
  &	
  
Olympic	
  in	
  2016.	
  This	
  will	
  increase	
  the	
  air	
  traffic	
  with	
  lots	
  of	
  tourists	
  flying	
  throughout	
  the	
  
country	
  hence	
  is	
  a	
  large	
  potential	
  market	
  in	
  short	
  term	
  for	
  Commercial	
  aircraft	
  companies.	
  The	
  
increasing	
  GDP	
  is	
  raising	
  the	
  per	
  capita	
  income	
  and	
  this	
  will	
  increase	
  the	
  time	
  value	
  of	
  its	
  
nationals,	
  which	
  will	
  further	
  encourage	
  them	
  to	
  use	
  airways	
  instead	
  of	
  roadways	
  or	
  railways.	
  
Hence	
  in	
  long	
  term	
  too	
  the	
  domestic	
  air	
  traffic	
  is	
  expected	
  to	
  rise	
  with	
  increase	
  in	
  economic	
  
growth.	
  And	
  the	
  economic	
  growth	
  will	
  also	
  provide	
  the	
  rise	
  in	
  defense	
  budget,	
  which	
  makes	
  it	
  
an	
  attractive	
  defense	
  market.	
  
	
  
2.2.5	
  Opportunities	
  
We	
  can	
  say	
  unless	
  it	
  opens	
  its	
  market	
  for	
  free	
  trade	
  it	
  will	
  be	
  difficult	
  its	
  local	
  companies	
  to	
  
compete	
  at	
  global	
  level.	
  It	
  is	
  not	
  a	
  low	
  cost	
  manufacturing	
  destination	
  hence	
  it	
  can’t	
  take	
  that	
  
advantage	
  from	
  China.	
  It	
  has	
  a	
  labor,	
  which	
  is	
  skilled	
  in	
  commercial	
  aircraft	
  industry	
  but	
  over	
  
all	
  R&D	
  is	
  not	
  up	
  to	
  the	
  mark	
  and	
  IPR	
  regulations	
  are	
  below	
  average.	
  Again	
  in	
  R&D	
  India	
  is	
  
becoming	
  a	
  global	
  hub	
  for	
  A&D	
  industry.	
  	
  
	
  
2.2.6	
  Suggestions	
  
8	
      Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
I	
  would	
  give	
  the	
  following	
  suggestions:	
  
      1. Allow	
  the	
  local	
  companies	
  to	
  compete	
  with	
  global	
  companies	
  in	
  domestic	
  market	
  so	
  that	
  
          they	
  may	
  become	
  strong	
  to	
  survive	
  in	
  International	
  Market.	
  This	
  can	
  be	
  done	
  by	
  
          removing	
  trade	
  barriers	
  and	
  also	
  promoting	
  JV(Joint	
  ventures)	
  and	
  FDI.	
  
      2. IPR	
  regulations	
  to	
  be	
  made	
  stringent	
  at	
  preset	
  they	
  are	
  the	
  lowest	
  among	
  BRIC	
  
          countries.(Exhibit	
  
      3. They	
  should	
  try	
  to	
  improve	
  in	
  ITES	
  sector	
  at	
  least	
  so	
  that	
  they	
  can	
  offer	
  the	
  complete	
  
          package	
  as	
  they	
  have	
  all	
  other	
  resources	
  available.	
  
      4. They	
  are	
  in	
  South	
  America	
  which	
  is	
  full	
  of	
  Emerging	
  economies	
  hence	
  can	
  make	
  their	
  
          presence	
  in	
  that	
  growing	
  market.	
  
      5. Can	
  target	
  BRIC	
  market	
  especially	
  India,	
  requires	
  a	
  lot	
  of	
  business	
  jets.	
  
	
  
2.2	
  A&D	
  Industry	
  in	
  Russia	
  
Aerospace	
  Industry	
  Export	
  &	
  Import	
  
  	
  800.00	
  	
  
  	
  700.00	
  	
  
  	
  600.00	
  	
  
  	
  500.00	
  	
  
  	
  400.00	
  	
                                                                                                                   Russia	
  Export	
  
  	
  300.00	
  	
                                                                                                                   Russia	
  Import	
  
  	
  200.00	
  	
  
  	
  100.00	
  	
  
            	
  -­‐	
  	
  	
  	
  
                                      2007	
      2008	
                 2009	
                 2010	
                  2011	
  
                                                                                                                                                      	
  
	
  
2.2.1	
  Present	
  Scenario	
  
Russia	
  was	
  once	
  a	
  superpower	
  but	
  with	
  time	
  it	
  lost	
  its	
  glory	
  is	
  now	
  again	
  want	
  to	
  resurrects	
  for	
  
the	
  ashes.	
  It	
  is	
  one	
  of	
  the	
  most	
  technological	
  advanced	
  nation	
  specially	
  in	
  defense	
  sector.	
  There	
  
are	
  one	
  of	
  the	
  best	
  in	
  Arm	
  design	
  and	
  manufacture	
  AK-­‐47	
  is	
  one	
  of	
  the	
  example,	
  even	
  it	
  is	
  
considered	
  better	
  than	
  similar	
  American	
  &	
  German	
  Assault	
  riffles.	
  And	
  in	
  defense	
  aircraft	
  
sector	
  they	
  have	
  a	
  very	
  successful	
  Sukhoi	
  30,	
  Sukhoi-­‐35	
  the	
  latest.	
  But	
  if	
  we	
  see	
  the	
  exports	
  and	
  
imports	
  in	
  Aerospace	
  product	
  its	
  742.16	
  and	
  192.38	
  million	
  USD	
  respectively.	
  The	
  core	
  
competency	
  of	
  Russians	
  can	
  be	
  said	
  in	
  Defense	
  sector	
  from	
  arms	
  to	
  aircrafts.	
  
	
  	
  	
  	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     9	
  
	
  
2.2.2	
  PEST	
  Analysis	
  
	
  

       PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(RUSSIA(
 POLITICAL(&(POLICY(                                                     ECONOMIC(
 1.  Poli0cal(instablity.(                                               1.  As(as(Per(GDP(9th(and(6th(largest(economy.(
 2.  Corrup0on.(                                                         2.  Basically(based(on(natural(resources.(
 3.  Defense(top(most(priority.(                                         3.  A(con0nuously(rise(in(defence(budget(making(
 4.  Moderniza0on(of(defense(forces.(                                        it(a(poten0al(market.(
 5.  Recently(changed(the(poli0cal(model(from(                           4.  Has(second(largest(numbers(of(air((ports(in(
     communist(to(democra0c.(                                                world(hence(a(big(poten0al(for(commercial(air(
 (                                                                           traffic.(
                                                                         5.  Rise(in(Sovereign(debt.(
 (                                                                       6.  S0ll(not(a(part(of(WTO.(

 SOCIAL'&'LEGAL'                                                         TECHNOLOGICAL'
 1.  Less'English'speaking'popula9on.'                                   1.  DNA'of'an'earlier'Super'power'with'proficiency'
 2.  Highly'dependent'on'local'language.'                                    in'high'end'technology.'
 3.  Deep'impact'of'communist'teachings.'                                2.  A'leader'among'BRICS'in'A&D'sector'in'terms'
 4.  As'per'area'the'largest'country'and'as'per'                             of'technology'advancement.'
     popula9on'stands'at'…'hence'local'domes9c'                          3.  Have'local'companies'in'R&D,'Manufacturing'&'
     airline'network'exists'but'is'not'operated'in'an'                       MRO'sector'of'A&D'industry.'Ie.'Sukhoi,'
     effec9ve'manner.'                                                        Antonov'etc'
 5.  Unemployment'is'a'major'issue.'
 6.  Low'IPR'protec9on'laws.'
                                                                                                                                                       	
  
2.2.3	
  SWOT	
  Analysis	
  

            SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(RUSSIA(
 STRENGTH(                                                               WEAKNESS(
 1.  1.(DNA(of(an(earlier(Super(power(with(proficiency(in(high(           1.  (Low(IPR(protecMon(laws.((
     end(technology.(                                                    2.  Rise(in(Sovereign(debt.(
 2.  A(leader(among(BRICS(in(A&D(sector(in(terms(of(technology(          3.  SMll(not(a(part(of(WTO.(
     advancement.(                                                       4.  Non(avaliablity(of(aVer(sales(service.(
 3.  Have(local(companies(in(R&D,(Manufacturing(&(MRO(sector(            5.  Totally(dependent(on(Russian(language(specially(in(
     of(A&D(industry.(Ie.(Sukhoi,(Antonov(etc(Defense(top(most(               technology(which(makes(it(difficult(for(entering(into(global(
     priority.(                                                               market(&(seWng(global(R&D,manufacturing(&(MRO(
 4.  A(conMnuously(rise(in(defence(budget(making(it(a(potenMal(               centers.(
     market.(                                                            6.  Geographical(locaMon(leser(number(of(ports(and(country(
 5.  Has(second(largest(numbers(of(air((ports(in(world(hence(a(               lies(far(away(from(the(major(growing(market(ie.(Africa,(
     big(potenMal(for(commercial(air(traffic.(                                  AsiaYsubconMnent(&(South(America.(
 6.  Russian(products(are(generally(considered(robust.(                  7.  Lack(of(engineers(&(managers(for(A&D(Industry.(
                                                                         8.  AdaptaMon(of(western(Quality(Standards(and(neither(any(
                                                                              development(of(Quality(Standards.(
                                                                         9.  No(FDI(in(A&D(sector(and(lack(of(competaMon(due(to(less(
                                                                              number(of(private(players.(

 OPPORTUNITIES*                                                          THREATS*
 1.  Rise*in*the*A&D*market*in*BRICS*countries.*                         1.  The*Overall*Growth*of*China*in*A&D*sector*is*posing*a*
 2.  Already*a*major*player*in*fighter*aircraG*manufacturing*&*               serious*compeKKon*to*Russia.*
     defense*sector.***                                                  2.  A&D*industry*accept*the*western*Quality*&*Industry*
 3.  Has*a*good*relaKon*with*the*governments*of*BRICS*countries*             standards*compulsory*to*adhere*to*sustain*in*Global*Market.*
     and*that*is*the*major*growing*porKon*in*A&D*sector.*                3.  The*rise*of*outsourcing*business*in*India*for*A&D*Industry.*
                                                                         4.  HesitaKon*of*western*countries*in*sharing*technology*&*
                                                                             placing*R&D*faciliKes.*


                                                                                                                                         	
  
	
  
	
  
2.2.4	
  Market	
  Growth	
  
Russia	
  is	
  a	
  developing	
  market	
  specially	
  for	
  commercial	
  air	
  traffic.	
  It	
  is	
  the	
  largest	
  country	
  in	
  
terms	
  of	
  land	
  and	
  for	
  population	
  to	
  travel	
  across	
  it	
  air	
  travel	
  is	
  the	
  only	
  option.	
  	
  As	
  it	
  is	
  already	
  
10	
      Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
a	
  big	
  producer	
  of	
  arms	
  and	
  fighter	
  aircraft	
  hence	
  it	
  is	
  not	
  much	
  dependent	
  on	
  outside	
  world	
  for	
  
its	
  defense	
  needs.	
  Still	
  it	
  is	
  a	
  growing	
  market	
  as	
  its	
  defense	
  budget	
  was	
  64.12	
  billion	
  USD.	
  	
  
	
  
2.2.5	
  Opportunities	
  
I	
  can	
  clearly	
  see	
  an	
  opportunity	
  for	
  Russia	
  in	
  World	
  Defense	
  market	
  especially	
  in	
  Arms	
  &	
  
Fighter	
  Aircraft	
  area.	
  Their	
  products	
  are	
  robust	
  but	
  lack	
  service	
  support	
  and	
  spares.	
  They	
  have	
  
a	
  large	
  market	
  among	
  BRIC	
  nations	
  such	
  as	
  India	
  ,China	
  &	
  Brazil.	
  They	
  can	
  eye	
  commercial	
  and	
  
cargo	
  aircrafts	
  too.	
  At	
  present	
  one	
  of	
  the	
  largest	
  cargo	
  aircraft	
  Antonov	
  An	
  225	
  was	
  built	
  by	
  
Russia	
  and	
  is	
  used	
  for	
  transportations	
  of	
  space	
  shuttles,	
  heavy	
  machinery	
  etc.	
  	
  	
  
	
  
	
  
Suggestions	
  
I	
  would	
  suggest	
  Russia	
  to	
  target	
  markets	
  of	
  BRIC	
  in	
  defense	
  market	
  with	
  improving	
  its	
  service	
  
&	
  spares	
  support.	
  It	
  can	
  also	
  open	
  its	
  service	
  wings	
  as	
  a	
  JV	
  with	
  the	
  local	
  players	
  of	
  each	
  
country	
  so	
  that	
  it	
  may	
  have	
  an	
  cost	
  advantage	
  too.	
  It	
  can	
  focus	
  the	
  manufacturing	
  cargo	
  
aircrafts	
  and	
  outsource	
  offset	
  activities	
  to	
  India	
  or	
  China.	
  India	
  is	
  world’s	
  largest	
  buyer	
  of	
  arms	
  
and	
  so	
  Russia	
  can	
  target	
  Indian	
  market	
  for	
  the	
  same.	
  
	
  
2.3	
  A&D	
  Industry	
  in	
  India	
  
Aerospace	
  Industry	
  Export	
  &	
  Import	
  
  	
  4,000.00	
  	
  

  	
  3,000.00	
  	
  

  	
  2,000.00	
  	
                                                                                                                       India	
  Export	
  
                                                                                                                                           India	
  Import	
  
  	
  1,000.00	
  	
  

               	
  -­‐	
  	
  	
  	
  
                                         2007	
        2008	
                  2009	
                   2010	
                  2011	
  
                                                                                                                                                                 	
  
2.3.1	
  Present	
  Scenario	
  
The	
  above	
  graph	
  represents	
  the	
  trend	
  of	
  Indian	
  Exports	
  &	
  Imports	
  in	
  Aerospace	
  sector.	
  We	
  can	
  
clearly	
  see	
  that	
  the	
  present	
  exports	
  are	
  1990.11	
  and	
  57.26	
  million	
  USD	
  in	
  year	
  2011.This	
  also	
  
shows	
  an	
  aspect	
  that	
  we	
  are	
  basically	
  exporting	
  the	
  services	
  (IT	
  &	
  R&D)	
  and	
  smaller	
  level	
  
offset	
  units	
  which	
  are	
  mostly	
  tier	
  3	
  suppliers.	
  Hence	
  a	
  lager	
  market	
  exists	
  of	
  tier	
  1&2	
  suppliers	
  
also	
  Indian	
  Government	
  promoting	
  OEMs	
  to	
  set	
  up	
  an	
  assembly	
  line	
  and	
  the	
  R&D.	
  Though	
  the	
  
OEMs	
  have	
  started	
  investing	
  in	
  R&D	
  which	
  can	
  be	
  confirmed	
  by	
  the	
  statistics	
  given	
  in	
  A&D	
  
Insights	
  2011	
  by	
  pwc	
  (Exhibit	
  7)	
  in	
  a	
  period	
  between	
  2000-­‐2011	
  about	
  12	
  investments	
  have	
  been	
  
made	
  by	
  top	
  50	
  ranking	
  companies	
  as	
  ranked	
  by	
  Flight	
  International	
  Top	
  100	
  and	
  about	
  20	
  in	
  
manufacturing	
  sector	
  of	
  Aerospace.	
  India	
  has	
  got	
  an	
  advantage	
  where	
  global	
  players	
  are	
  
investing	
  in	
  R&D	
  and	
  got	
  a	
  lead	
  and	
  slowly	
  it	
  is	
  gaining	
  some	
  momentum	
  in	
  manufacturing	
  
though	
  it	
  will	
  take	
  some	
  time	
  to	
  give	
  competition	
  to	
  China.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Where	
  else	
  it	
  has	
  definitely	
  become	
  a	
  hot	
  market	
  for	
  defense	
  deals	
  with	
  the	
  10.2	
  billion	
  USD	
  
Rafael	
  deal	
  or	
  the	
  Hercules	
  &	
  P-­‐8I	
  aircrafts	
  deals	
  which	
  Boeing	
  has	
  won.	
  In	
  additional	
  to	
  this	
  
India	
  is	
  also	
  developing	
  its	
  indigenized	
  4.5	
  generation,	
  single	
  engine,	
  single	
  seater	
  	
  Light	
  
Combat	
  Aircraft	
  (LCA)	
  or	
  commonly	
  known	
  as	
  Tejas.	
  It	
  is	
  now	
  in	
  its	
  final	
  phase	
  and	
  it	
  expected	
  
to	
  join	
  the	
  nation	
  defense	
  by	
  	
  2020.	
  Also	
  its	
  fairly	
  independent	
  on	
  manufacturing	
  of	
  Combat	
  
Helicopters	
  such	
  as	
  (LCH)	
  and	
  others	
  as	
  Dhruv.	
  This	
  has	
  given	
  India	
  a	
  through	
  experience	
  of	
  
working	
  in	
  R&D	
  and	
  manufacturing	
  of	
  Fighter	
  aircrafts.	
  With	
  the	
  organizations	
  such	
  as	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     11	
  
	
  
DRDO(Defense	
  Research	
  and	
  Development	
  Organization),	
  ADA(Aeronautical	
  Development	
  
Organization),	
  ADE(Aeronautical	
  Development	
  Establishment),	
  HAL(Hindustan	
  Aernautical	
  
Limited)	
  and	
  BEL(Bharat	
  Electronics	
  limited).	
  Where	
  DRDO,ADA,NAL	
  &	
  ADE	
  caters	
  the	
  R&D	
  
requirement,	
  BEL	
  is	
  manufacturing	
  the	
  electronics	
  related	
  to	
  FCS(Flight	
  Control	
  System)	
  and	
  
WMS(Weapon	
  Management	
  System)	
  and	
  HAL	
  overall	
  assembly	
  and	
  manufacturing.	
  
The	
  development	
  of	
  UAV(Unmanned	
  Air	
  Vehicles)	
  is	
  in	
  very	
  nascent	
  stage.	
  Hence	
  we	
  can	
  say	
  
India	
  has	
  the	
  basic	
  building	
  blocks	
  for	
  A&D	
  industry,	
  which	
  are	
  all	
  following	
  international	
  
standards	
  such	
  as	
  AS9100	
  Rev	
  C	
  &	
  EMS	
  140001.	
  	
  
	
  
2.3.2	
  PEST	
  Analysis	
  
                      PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(INDIA(
       POLITICAL(&(POLICY(                                                          ECONOMIC(
       1.  Government(support.(                                                     1.  Major(economic(reforms(done(in(last(20(years.(
       2.  Induc;on(of(GAAR((General(An;(Avoidance(Rule).(                          2.  One(of(the(fastest(growing(economy(of(world(ranked(at(11(
       3.  Poli;cal(stability,(regulatory(effec;veness,(rule(of(law(and(                  as(per(GDP(and((4th(largest(economy.(
            sovereign(debt.(                                                        3.  Increase(in(defense(budget(on(an(yearly(average(of(8%.(
       4.  Corrup;on(                                                               4.  Huge(poten;al(for(Air(traffic(business(as(2nd(largest(
       5.  Regional(issues(overpowering(important(country(level(                         country(popula;on)(and(7th(largest((Land).(
            economic(decisions.(                                                    5.  One(of(the(highest(saving(fund.(
       6.  Defense(Produc;on(policy(&(Defense(Procurement(                          6.  Defense(Offset(Policy.(
            Policy(DPP).(                                                           7.  Recently(A&D(sector(opened(for(private(players(with(
       7.  Many(eminent(economist(in(poli;cal(senario.(                                  investment(upto(100%(and(FDI(upto(26%.(
       8.  Defense(of(the(country(is(of(highest(priority.(                          8.  Largest(importer(of(Arms.(
       9.  Difficulty(in(star;ng(a(business(specially(in(A&D(sector.(                 9.  Founding(member(of(WTO.(

       SOCIAL(&(LEGAL(                                                              TECHNOLOGICAL(
       1.  Constant)treat)from)terrorists.)                                         1.  Availability)of))founda2ons)for)developing)a)robust)industrial)
       2.  Many)interna2onal)disputes)with)neighbors.)                                  base)in)the)aerospace)and)defense)(A&D))sector)for)
       3.  Safeguarding)Long)cost)lines.)                                               R&D,OEMs)&)MROs)(Maintaince)Repair)and)Opera2ons))ie.)
       4.  Second)largest)army)of)the)world.)                                           DRDO,)HAL)etc.)
       5.  )Low)cost)labor.)                                                        2.  Indigenized)development)of))Helicopters)by)(HAL))and)
       6.  Pool)of)second)largest)English)speakers.)                                    AircraX)(LCA/TEJAS))is)under)progress.)
       7.  Large)pool)of)skilled)manpower)required)for)A&D)industry)is)             3.  Experience)of)producing)robust))A&D)equipment)at)low)cost.)
            available.)                                                             4.  Availability)of))talent)suitable)for)A&D)Industry.)
       8.  Labor)problems.)                                                         5.  Knowledge)&)Implementa2on)of)Interna2onal)Quality)
       9.  Improvement)in)IPR)environment)with)the)onset)of)                            Standards)required)for)A&D)Industry)is)available.)
            pharmaceu2cals)companies.)                                              6.  Availability)of))all)technical)exper2se)ie.)ITES,)Manufacturing,)
       10.  BeQer)equipped)legal)system.)))                                             Management)and)R&D.)Makes)it)a)complete)package.))
       11.  Highly)consolidated)SMEs)Base.)                                         7.  Has)a)well)recognized)and)economical)space)program)
       12.  Highest)no.)of)scien2st)&)engineers.)                                       operated)by)ISRO)which)is)a)recognized)name)at)Global)level.)
                                                                                                                                                                              	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
12	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
2.3.3	
  SWOT	
  Analysis	
  
                          SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(INDIA(
 STRENGTH(                                                                                                                  WEAKNESS(
 1.  Government(support.(                                                                                                   1.  Induc>on(of(GAAR((General(An>(Avoidance(
 2.  Availability(of((founda>ons(for(developing(a(robust(industrial(base(in(the(aerospace(and(                                   Rule).(
       defense((A&D)(sector(for(R&D,OEMs(&(MROs((Maintaince(Repair(and(Opera>ons)(ie.(DRDO,(                                2.  Corrup>on(
       HAL(etc.(                                                                                                            3.  Difficulty(in(star>ng(a(business(specially(in(
 3.  Knowledge(&(Implementa>on(of(Interna>onal(Quality(Standards(required(for(A&D(Industry(is(                                   A&D(sector.(
       available.(                                                                                                          4.  Pool(of(second(largest(English(speakers.(
 4.  Recently(A&D(sector(opened(for(private(players(with(investment(upto(100%(and(FDI(upto(26%.(                            5.  Low(innova>on.(
 5.  Increase(in(defence(budget(on(an(yearly(average(of(8%.(                                                                6.  Very(long(product(cycle(>me(as(many(
 6.  Defense(Offset(Policy.(                                                                                                      approvals(&(checks(to(be(done.(
 7.  Many(eminent(economist(in(poli>cal(senario.((                                                                          7.  Labor(problems.(
 8.  Pool(of(second(largest(English(speakers.(                                                                              8.  Regional(issues(overpowering(important(
 9.  Low(cost(labor.(                                                                                                            country(level(economic(decions.(
 10.  Improvement(in(IPR(environment(with(the(onset(of(pharmaceu>cals(companies.(                                           9.  Poli>cal(inbstability,(regulatory(inb
 11.  Be]er(equipped(legal(system.((                                                                                             effec>veness,(rule(of(law(and(sovereign(
 12.  (Huge(poten>al(for(Air(traffic(business(as(2nd(largest(country(popula>on)(and(7th(largest((Land).(                           debt.(
 13.  Strong(IT(service(sector(and(similarly(Automobile(manufacturing(sector.((                                             10.  Strategic(Barriers.(
 14.  Adaptability(to(changed(scenario.(                                                                                    11.  Lack(of(Infrastructure(and(the(increase(in(
                                                                                                                                 Energy(deficient.((
 OPPORTUNITIES(                                                                                                             THREATS(
 1.  It%is%one%of%the%fastest%developing%market%and%so%the%items%can%be%manufactured%as%all%required%                       1.Stratergic%barriers%fot%criKcal%technologies%&%
     resources%are%available.%                                                                                              source%codes,%IP.%%
 2.  Can%become%a%MRO%hub%for%A&D%industry%because%of%availability%of%low%cost%human%resource.%                             2.%US%InternaKonal%Traffic%in%Arms%RegulaKons%ITAR%
 3.  India%is%strategically%%located%and%developing%markets%of%Middle%East,%ASEAN%&%ASIA%can%be%                            restricKons.%
     targeted.%                                                                                                             3.Exchange%change%risk%ie.%DepreciaKon%in%dollar.%
 4.  Largest%no.%of%scienKst%and%engineers.%%                                                                               4.Tough%compeKKon%from%Brazil,%China%&%Russia.%
 5.  Increasing%domesKc%players%involvement%in%Indian%defense%industry%HALNBoeing,%BELNBoeing,%                             5.ReducKon%in%overall%defense%budget.%
     UTCNBEL.%                                                                                                              6.DegradaKon%of%India’s%raKng%by%InternaKonal%
 6.  Increase%in%overseas%suppliers%involvement%in%Indian%defense%industry.%                                                Agencies%ie.%S&P%has%reduced%from%BBB+%to%BBBN.%%%
 7.  Because%of%recession%&%Eurozone%crisis%profit%margins%of%A&D%firms%are%squeezed%hence%to%                                %
     increase%profit%they%will%try%to%reduce%their%cost%by%mostly%outsourcing.%%
 8.  Can%be%a%preferred%choice%for%manufacturing%for%Europe%&%US’s%OEMs%shiXs%their%base%from%
     Europe%as%it%relaKvely%neutral%%rather%than%China%&%Russia.%
                                                                                                                                                             	
  
	
  
2.3.4	
  Market	
  Growth	
  
India	
  has	
  continuously	
  raised	
  its	
  defense	
  budget	
  during	
  last	
  5	
  years,	
  and	
  for	
  the	
  year	
  of	
  2011	
  it	
  
was	
  approximately	
  44.28	
  billion	
  USD,	
  which	
  is	
  about	
  4%	
  of	
  its	
  GDP.	
  It	
  is	
  the	
  largest	
  importer	
  of	
  
Arms.	
  And	
  recent	
  modernization	
  of	
  its	
  Air	
  Force	
  has	
  opened	
  new	
  doors	
  of	
  opportunity	
  tor	
  
global	
  players.	
  It	
  is	
  definitely	
  an	
  attractive	
  market	
  in	
  defense.	
  
If	
  we	
  see	
  the	
  Aerospace	
  sector	
  India	
  has	
  a	
  huge	
  potential	
  for	
  Air	
  Traffic.	
  As	
  per	
  capita	
  income	
  is	
  
increasing	
  hence	
  the	
  purchasing	
  power	
  of	
  middle	
  class	
  	
  is	
  also	
  increasing	
  which	
  will	
  extend	
  the	
  
air	
  traffic	
  market	
  to	
  Indian	
  middle	
  class.	
  This	
  makes	
  it	
  a	
  lucrative	
  market	
  for	
  Global	
  
Commercial	
  Aircraft	
  Manufacturers.	
  	
  
	
  
2.3.5	
  Opportunities	
  
Discussing	
  about	
  opportunities	
  we	
  can	
  say	
  that	
  India	
  hasn’t	
  got	
  much	
  experience	
  in	
  arms	
  
designing	
  &	
  manufacturing	
  but	
  there	
  is	
  definitely	
  potential	
  in	
  Designing	
  and	
  manufacturing	
  of	
  
fighter	
  and	
  military	
  aircrafts	
  and	
  offset	
  outsourcing	
  of	
  R&D	
  and	
  manufacturing	
  activities	
  in	
  
commercial	
  aircraft	
  market.	
  
It	
  has	
  got	
  organizations	
  like	
  DRDO,	
  HAL	
  &	
  BEL,	
  which	
  are	
  AS9100	
  Rev	
  C	
  certified	
  (HAL-­‐LCA	
  
SBU	
  &	
  BEL-­‐EW&A	
  SBU)	
  and	
  	
  HAL,	
  BEL	
  &	
  other	
  private	
  companies	
  acting	
  as	
  tier	
  2	
  &	
  1	
  suppliers	
  
for	
  Boeing.	
  There	
  are	
  many	
  R&D	
  have	
  been	
  set	
  up.	
  Also	
  the	
  players	
  like	
  Rafael	
  Dassault	
  ,	
  
Lockheed	
  Martin	
  &	
  Boeing	
  have	
  entered	
  into	
  JV(Joint	
  Venture)	
  with	
  Indian	
  companies.	
  During	
  
the	
  Aero	
  India	
  2011	
  about	
  the	
  contracts	
  of	
  about	
  2	
  billions	
  USD	
  were	
  signed	
  between	
  Indian	
  &	
  
Foreign	
  companies.	
  Indian	
  government	
  has	
  increased	
  the	
  competation	
  in	
  A&D	
  sector	
  by	
  
allowing	
  few	
  of	
  Indian	
  private	
  Companies	
  such	
  as	
  Wipro,	
  Mahindra,	
  Infosys,	
  Tata,	
  L&T	
  &	
  
Reliance	
  and	
  giving	
  them	
  a	
  title	
  “Raksha	
  Ratna”.Earlier	
  the	
  A&D	
  sector	
  was	
  dominated	
  by	
  PSU	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     13	
  
	
  
(Public	
  Sector	
  Units)	
  and	
  Government.	
  Also	
  as	
  per	
  DPP(Defense	
  Procurement	
  Procedure)	
  2011	
  
for	
  any	
  A&D	
  contract	
  at	
  least	
  30%	
  of	
  job	
  to	
  be	
  outsourced	
  to	
  Indian	
  Companies.FDI	
  upto	
  26%	
  is	
  
allowed	
  in	
  A&D	
  sector,	
  special	
  benefits	
  are	
  given	
  to	
  foreign	
  companies	
  setting	
  up	
  their	
  R&D	
  
centers	
  in	
  India.	
  In	
  India	
  R&D,	
  manufacturing	
  &	
  (IT)	
  services	
  all	
  three	
  are	
  available	
  hence	
  it	
  
offers	
  a	
  very	
  good	
  package	
  for	
  global	
  players	
  to	
  outsource	
  their	
  activities	
  to	
  	
  take	
  advantage	
  of	
  
low	
  cost	
  skilled	
  talent.	
  Also	
  there	
  is	
  a	
  large	
  opportunity	
  in	
  MRO	
  (Maintaince	
  ,	
  Repair	
  &	
  
Overhaul	
  sector)	
  at	
  present	
  Singapore	
  is	
  the	
  MRO	
  hub	
  for	
  all	
  commercial	
  aircrafts	
  for	
  Asia-­‐
pacific	
  region.	
  The	
  problem	
  is	
  that	
  Indian	
  government	
  has	
  put	
  heavy	
  import	
  duties	
  about	
  19-­‐
20%	
  on	
  the	
  equipment’s	
  required	
  for	
  MRO.	
  As	
  I	
  have	
  already	
  discussed	
  earlier	
  that	
  the	
  
cumulative	
  cost	
  of	
  service	
  (MRO)	
  of	
  	
  an	
  aircraft	
  during	
  its	
  useful	
  life	
  is	
  equivalent	
  to	
  its	
  initial	
  
cost.	
  Hence	
  it	
  is	
  a	
  market	
  with	
  huge	
  potential.	
  
If	
  we	
  consider	
  the	
  challenges,	
  which	
  India	
  faces,	
  are	
  average	
  IPR	
  protective	
  laws	
  and	
  the	
  risk	
  of	
  
frauds.	
  
	
  	
  
Suggestions	
  
Government	
  should	
  continue	
  its	
  industry	
  friendly	
  policies	
  and	
  also	
  make	
  some	
  A&D	
  specialized	
  
SEZ(Special	
  Economic	
  Zone).	
  Import	
  duties	
  on	
  equipment’s	
  related	
  to	
  MRO	
  should	
  be	
  reduced	
  
or	
  removed	
  ,	
  IPR	
  laws	
  should	
  be	
  made	
  stringent	
  and	
  frauds	
  should	
  be	
  dealt	
  strictly.	
  
	
  
	
  
2.4	
  A&D	
  Industry	
  in	
  China	
  
Aerospace	
  Industry	
  Export	
  &	
  Import	
  




                                                                                                                                                                              	
  
	
  
	
  
	
  
2.4.1	
  Present	
  Scenario	
  
China	
  as	
  expected	
  is	
  un-­‐doubly	
  the	
  leader	
  of	
  BRIC	
  and	
  it	
  is	
  keeping	
  its	
  position	
  even	
  in	
  A&D	
  
industry	
  too.	
  Just	
  referring	
  this	
  Aerospace	
  export	
  &	
  import	
  graph	
  we	
  can	
  see	
  that	
  in	
  year	
  2011	
  
export	
  and	
  imports	
  were	
  6391.72	
  million	
  USD	
  and	
  622.32	
  million	
  USD	
  respectively.	
  The	
  
exports	
  are	
  huge	
  as	
  compared	
  to	
  Imports,	
  which	
  shows	
  it	
  is	
  already	
  a	
  manufacturing	
  factory	
  of	
  
A&D	
  industry	
  though	
  still	
  there	
  is	
  potential	
  to	
  increase	
  it.	
  
And	
  even	
  in	
  defense	
  sector	
  they	
  are	
  self-­‐sufficient.	
  Their	
  fighters	
  are	
  one	
  of	
  the	
  best	
  in	
  world.	
  
And	
  now	
  they	
  are	
  planning	
  to	
  break	
  the	
  duopoly	
  of	
  Boeing	
  &	
  Airbus	
  from	
  Commercial	
  Aircraft	
  
sector	
  by	
  launching	
  their	
  fully	
  indigenously	
  built	
  commercial	
  jet.	
  Comac	
  ARJ21	
  and	
  Comac	
  
14	
       Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
C919	
  are	
  two	
  variants	
  Comac	
  (Commercial	
  Aircraft	
  Corporation	
  of	
  China,	
  Ltd.)	
  is	
  planning	
  
to	
  launch	
  challenging	
  Boeing	
  &	
  Airbus.	
  	
  
	
  	
  	
  	
  	
  	
  	
  
2.4.2	
  PEST	
  Analysis	
  

                  PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(CHINA(
       POLITICAL(&(POLICY(                                                           ECONOMIC(
       1.  Stable(Government.(                                                       1.  Second(largest(Economy(&(Second(as(per(GDP.(
       2.  Full(Support(to(A&D(sector(by(                                            2.  ConNnuous(increase(in(Defense(budget.(
           government.(                                                              3.  SOEs(exists((in(Fighter(aircraK(&(Defense(producNon(
       3.  No(private(sector(&(No(FDI(in(Defense(&(                                       but(presently(using(indigenizaNon(and(only(
           Defence(Avionics.((                                                            targeNng(domesNc(market.(
       4.  35%(FDI(allowed(in(Commercial(AircraK(                                    4.  (Presently(targeNng(the(domesNc(market(for(defense(
           sector.(                                                                       sector(&(Global(market(for(Aerospace.(
       (                                                                             5.  Low(cost(resource(available.((
       SOCIAL(&(LEGAL(                                                               TECHNOLOGICAL(
       1.  High'morale'due'to'recent'economic'                                       1.  SOEs'directly'coming'into'compeJJon'with'Boeing'&'
           success'of'China.'                                                            Airbus'for'building'commercial'jets.'
       2.  Required'talent'available'which'can'be'                                   2.  Has'all'the'technology'for'building'a'successful'A&D'
           directly'used'for'A&D'industry.'                                              Industry.'
       3.  Language'Barrier.'                                                        3.  Are'aware'of'InternaJonal'Process'&'Quality'
       4.  China'A&D'sector'works'in'highly'closed'                                      standards'and'can'follow'them.'
           environment'as'dominated'by'SOEs'and'                                     4.  Are'good'at'reOengineering.'
           closely'monitored'by'Government.'                                         5.  Have'a'good'R&D'&'Manufacturing'sector.'
                                                                                     6.  Has'a'weak'IT'support'as'compared'to'India'for'A&D'
                                                                                         sector.'
                                                                                     7.  Has'a'recently'developed'very'large'&'successful'
                                                                                         Space'program.''                                      	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     15	
  
	
  
2.4.3	
  SWOT	
  Analysis	
  
	
  

        SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(CHINA(
 STRENGTH(                                                                            WEAKNESS(
 1.  (Stable(Government.(                                                             1.  No(private(sector(&(No(FDI(in(Defense(&(
 2.  Full(Support(to(A&D(sector(by(government.(                                           Defense(Avionics.(
 3.  35%(FDI(allowed(in(Commercial(AircraH(sector.(                                   2.  Language(Barrier.(
 4.  ConJnuous(increase(in(Defense(budget.(                                           3.  China(A&D(sector(works(in(highly(closed(
 5.  Low(cost(resource(available.((                                                       environment(as(dominated(by(SOEs(and(
 6.  Required(talent(available(which(can(be(directly(                                     closely(monitored(by(Government.(
      used(for(A&D(industry.(                                                         4.  Chinese(Quality(is(sJll(a(concern(as(the(
 7.  Are(aware(of(InternaJonal(Process(&(Quality(                                         Chinese(products(are(not(widely(considered(
      standards(and(can(follow(them.(                                                     robust.((
 8.  Are(good(at(reTengineering.(                                                     5.  Lacks(the(support(in(IT(where(India(has(an(
 9.  Has(the(required(Infrastructure.(                                                    advantage.(
 OPPORTUNITIES(                                                                       THREATS(
 1.  Can&give&a&tough&compe22on&Boeing&&&Airbus&                                      1.  Rise&in&compe22on&from&India&as&a&Tier&1,2,3&
     in&near&future.&                                                                     supplier&for&A&D&sector.&&
 2.  Can&become&leaders&in&2er&1,2,3&suppliers&for&                                   2.  Hesita2on&in&western&countries&in&sharing&
     A&D&sector.&                                                                         informa2on&with&China&as&it&can&become&their&
 3.  China’s&rela2on&with&BRIC&countries.&&                                               compe2tor&in&near&future.&
                                                                                      &


                                                                                                                                                                                 	
  
	
  
	
  
2.4.4	
  Market	
  Growth	
  
China	
  is	
  a	
  big	
  market	
  for	
  Air	
  Traffic,	
  till	
  now	
  only	
  big	
  cities	
  are	
  connected	
  still	
  	
  small	
  towns	
  are	
  
out	
  of	
  	
  reach.	
  Hence	
  we	
  can	
  say	
  the	
  main	
  market	
  is	
  still	
  not	
  tapped	
  to	
  its	
  potential.	
  This	
  give	
  a	
  
lot	
  of	
  opportunity	
  for	
  commercial	
  airliners	
  ie.	
  Boeing	
  &	
  Airbus.	
  As	
  far	
  as	
  defense	
  is	
  considered	
  
they	
  are	
  independent	
  enough	
  and	
  have	
  a	
  strong	
  domestic	
  defense	
  industry.	
  Also	
  they	
  haven’t	
  
open	
  up	
  their	
  defense	
  sector	
  for	
  outside	
  world.	
  
	
  
2.4.5	
  Opportunities	
  
They	
  eyeing	
  opportunity	
  in	
  commercial	
  aircraft	
  market	
  which	
  is	
  now	
  dominated	
  by	
  duopoly	
  of	
  
Boeing	
  &	
  Airbus.	
  They	
  are	
  planning	
  to	
  launch	
  their	
  first	
  aircraft	
  within	
  a	
  couple	
  of	
  years.	
  They	
  
are	
  already	
  a	
  hot	
  destination	
  for	
  offset	
  manufacturing.	
  But	
  are	
  still	
  not	
  into	
  global	
  defense	
  
market.	
  One	
  basic	
  reason	
  may	
  be	
  the	
  absence	
  of	
  private	
  companies	
  in	
  Defense	
  sector.	
  They	
  can	
  
also	
  try	
  to	
  	
  tap	
  the	
  MRO	
  segment.	
  	
  
	
  
Suggestions	
  
Chins	
  is	
  doing	
  many	
  things	
  right.	
  Just	
  I	
  would	
  suggest	
  them	
  to	
  built	
  some	
  trust	
  in	
  global	
  
companies	
  so	
  that	
  they	
  may	
  open	
  their	
  R&D	
  centers	
  in	
  China.	
  Also	
  they	
  should	
  make	
  IPR	
  
regulations	
  more	
  stringent.	
  In	
  order	
  to	
  reduce	
  language	
  barrier	
  Chinese	
  government	
  has	
  made	
  
compulsory	
  English	
  education	
  in	
  schools.	
  	
  	
  
	
  
	
  
16	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
2.6	
  How	
  to	
  grow	
  together	
  as	
  BRIC	
  using	
  A&D	
  industry	
  as	
  a	
  tool?	
  
	
  
Can	
  BRIC	
  works	
  together	
  as	
  a	
  team?	
  Can	
  they	
  develop	
  a	
  sustainable	
  model	
  of	
  co-­‐operation?	
  
I	
  can’t	
  answer	
  this	
  at	
  a	
  general	
  level	
  but	
  at	
  the	
  level	
  of	
  A&D	
  industry	
  it	
  is	
  fairly	
  possible.	
  One	
  of	
  
the	
  basic	
  thing	
  is	
  that	
  no	
  two	
  BRIC	
  countries	
  are	
  similar	
  in	
  terms	
  of	
  core	
  competencies	
  and	
  this	
  
can	
  help	
  them	
  to	
  work	
  together	
  also	
  by	
  doing	
  so	
  their	
  dependence	
  on	
  US	
  &	
  Europe	
  will	
  
drastically	
  reduce.	
  	
  
If	
  I	
  would	
  had	
  been	
  given	
  a	
  task	
  to	
  frame	
  a	
  strategic	
  policy	
  for	
  BRIC	
  in	
  A&D	
  sector,	
  first	
  of	
  all	
  I	
  
would	
  taken	
  an	
  account	
  of	
  core	
  competencies	
  of	
  each	
  BRIC	
  country.	
  	
  
Starting	
  with	
  Brazil	
  we	
  can	
  say	
  they	
  have	
  an	
  upper	
  hand	
  in	
  Business	
  Jet	
  segment	
  they	
  can	
  focus	
  
on	
  Business	
  Jet	
  markets	
  and	
  manufacture	
  them.	
  India	
  ,China	
  &	
  Russia	
  are	
  one	
  of	
  the	
  biggest	
  
markets	
  for	
  business	
  jets	
  as	
  the	
  growing	
  number	
  of	
  business	
  leaders,	
  politicians	
  &	
  eminent	
  
personalities	
  all	
  require	
  business	
  jets.	
  India	
  ,China	
  &	
  Russia	
  can	
  give	
  a	
  preference	
  Brazil’s	
  
business	
  jets	
  as	
  they	
  will	
  be	
  economical	
  than	
  those	
  from	
  US	
  &	
  Europe.	
  	
  
While	
  speaking	
  about	
  Russia	
  one	
  thing	
  comes	
  into	
  mind	
  is	
  Sukhoi	
  &	
  AK	
  47.	
  Their	
  core	
  
competencies	
  are	
  Fighter	
  aircraft	
  and	
  Arms.	
  They	
  can	
  produce	
  them	
  and	
  sell	
  them	
  to	
  India,	
  
Brazil	
  and	
  China.	
  Russian	
  products	
  are	
  economical	
  &	
  robust	
  but	
  the	
  problem	
  comes	
  for	
  spare	
  
part	
  availability.	
  This	
  can	
  be	
  solved	
  if	
  Russia	
  give	
  some	
  Indian	
  or	
  Chinese	
  countries	
  contract	
  of	
  
producing	
  spares	
  parts	
  for	
  their	
  Aircrafts.	
  At	
  present	
  India	
  is	
  one	
  of	
  the	
  largest	
  buyer	
  of	
  arms	
  
and	
  BRIC	
  constitute	
  16%	
  of	
  total	
  world	
  defense	
  market.	
  It’s	
  a	
  huge	
  opportunity	
  for	
  Russia.	
  
India	
  masters	
  of	
  IT	
  services	
  and	
  a	
  growing	
  hub	
  of	
  R&D.	
  India	
  can	
  provide	
  the	
  IT,R&D	
  and	
  all	
  
other	
  services	
  to	
  all	
  the	
  requirements	
  of	
  Brazil’s	
  Business	
  jet	
  company,	
  Russian	
  Defense	
  
industry	
  	
  and	
  China’s	
  commercial	
  aircraft	
  industry	
  &	
  offset	
  manufacturing.	
  It	
  is	
  also	
  a	
  
destination	
  of	
  offset	
  manufacturing	
  after	
  China	
  in	
  BRIC.	
  This	
  can	
  help	
  India	
  to	
  diversify	
  its	
  
services	
  industry	
  at	
  global	
  level.	
  
China	
  the	
  most	
  strongest	
  economy	
  of	
  BRIC.	
  It	
  has	
  bigger	
  dreams	
  than	
  any	
  of	
  BRIC	
  country.	
  At	
  
present	
  they	
  are	
  targeting	
  commercial	
  aircraft/jet	
  market,	
  which	
  means	
  to	
  break	
  the	
  duo-­‐poly	
  
of	
  Airbus	
  &	
  Boeing.	
  For	
  China	
  India,	
  Russia	
  &	
  Brazil	
  are	
  certainly	
  hot	
  markets.	
  India	
  ,Brazil	
  &	
  
Russia	
  can	
  give	
  a	
  preference	
  to	
  Chinese	
  Commercial	
  airliners	
  as	
  they	
  will	
  be	
  economical.	
  Also	
  
China	
  is	
  a	
  hot	
  destination	
  for	
  offset	
  business	
  means	
  Brazil	
  can	
  shift	
  some	
  of	
  its	
  Embraer	
  offset	
  
activities	
  in	
  China	
  &	
  India.	
  	
  
If	
  the	
  above	
  strategy	
  can	
  be	
  implemented	
  it	
  will	
  be	
  a	
  WIN-­‐WIN	
  situation	
  for	
  all	
  BRIC	
  Countries.	
  
BRIC	
  countries	
  should	
  look	
  each	
  other’s	
  as	
  partners	
  and	
  not	
  as	
  competitors.	
  
	
  
                                                                        -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  
	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     17	
  
	
  
Exhibit	
  1	
  
Present	
  A&D	
  Breakup	
  




                                                                                                                                                                                        	
  
Exhibit2	
  
                                                                         Revenues                  Profits
                                                        Fortune/               %/change/                 %/change/
       Rank                  Company                              $/millions              $/millions
                                                        500/rank              from/2009                 from/2009
             1 Boeing                                          36 64,306.00          .5.8   3,307.00         152.1
             2 United6Technologies                             44 54,326.00           2.7   4,373.00           14.2
             3 Lockheed6Martin                                 52 46,890.00           3.8   2,926.00           .3.2
             4 Northrop6Grumman                                72 34,757.00          .1.5   2,053.00           21.8
             5 Honeywell6International                         81 33,370.00             8   2,022.00           .6.1
             6 General6Dynamics                                86 32,466.00           1.5   2,624.00            9.6
             7 Raytheon                                       104 25,183.00           1.2   1,840.00           .4.9
             8 L.36Communications                             159 15,680.00           0.4         955             6
             9 ITT                                            217 11,155.00           2.3         798            24
            10 Textron                                        233 10,525.00          .0.2          86 N.A.
            11 Goodrich                                       337   6,966.90          4.2       578.7          .3.1
            12 Precision6Castparts                            409   5,539.60        .19.9       921.8         .11.7
            13 Alliant6Techsystems                            472   4,807.70          4.9       278.7          79.7
            14 Rockwell6Collins                               478   4,665.00          4.4         561          .5.6
 Issue6date:6May623,62011                                                                                                                              	
  
(Source:	
  Fortune	
  500)	
  
	
  
	
  
	
  
Exhibit3	
  
Recent	
  Growth	
  in	
  A&D	
  Sector	
  
	
                          2011	
                                        2010	
                                  Change
Revenue	
                   $677	
                                        $648	
                                  5%
Operating Profit                      $60                                 $59.1                                   2%
Operating Margin                      8.86%                               9.13%                                   -27bps
*All	
  monitory	
  figures	
  in	
  US$ billions (Source: Boeing annual report; EADS annual report)	
  
	
  
18	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
Exhibit4	
  
Globalization	
  




                                                                                               	
  
Exhibit	
  5	
  




                                                                                                                                    	
  
	
  
	
  
	
  
	
  
Exhibit	
  6	
  




                                                                                                                	
  
	
  
Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
     19	
  
	
  
	
  
Exhibit	
  7	
  
                                                                                          	
  




	
  
	
  
	
  
Exhibit	
  8:	
  
IP	
  Risk	
  




                                                        	
  
20	
     Development	
  &	
  Opportunities	
  of	
  Aerospace	
  &	
  Defense	
  (A&D)	
  Industry	
  in	
  BRIC	
  Countries	
  

	
  
	
  
	
  
Exhibit	
  9	
  
Frauds	
  &	
  How	
  they	
  are	
  dealt.	
  




                                                             	
  
	
  
	
  
	
  
	
  
	
  
Sources	
  &	
  References:	
  
	
  
1.A&D	
  Insights	
  2011	
  by	
  Mr.	
  Neil	
  Hampson	
  	
  published	
  by	
  PricewaterCoopers	
  (PWC).	
  
2.	
  A&D	
  Insights	
  2012	
  by	
  Mr.	
  Neil	
  Hampson	
  	
  published	
  by	
  PricewaterCoopers	
  (PWC).	
  
3.	
  Aerospace	
  &	
  Defence	
  2011	
  year	
  in	
  review	
  and	
  2012	
  forecast	
  by	
  Mr.	
  Neil	
  Hampson	
  and	
  Mr.	
  
Scott	
  Thompson	
  	
  published	
  by	
  PricewaterCoopers	
  (PWC).	
  
4.	
  Unlocking	
  Potential	
  Indian	
  Aerospace	
  &	
  Defence	
  Sector	
  by	
  KPMG	
  	
  &	
  CII.	
  
5.	
  SIPRI	
  Military	
  Expenditure	
  Database	
  2012.	
  
6.	
  2012	
  Global	
  aerospace	
  and	
  defense	
  industry	
  outlook:A	
  tale	
  of	
  two	
  industries	
  by	
  	
  Deloitte.	
  
7.Wikipedia	
  
	
  




                                                                                                                               	
  

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A&D Growth in BRIC

  • 1. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   1                                                                                                                                                                                                             Development  &  Opportunities  of     Aerospace  &  Defense  (A&D)  Industry     in  BRIC  Countries     Submitted  By:  Ashish  Jude  Michael   Participant  PGPEx     (OUC  China  +  IIM  Shillong,  India)       *Image  show  Embraer,  Sukhoi,  Tejas  and  Comac  from  Brazil,  Russia,  India  &  China  respectively.  
  • 2. 2   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     Table  of  Contents     Executive  Summary   1  Introduction  to  Aerospace  &  Defense  Industry     1.1 Brief  History  about  development  of  A&D  Industry.   1.2 Present  Scenario.   1.2.1 Effect  of  Euro  Zone  crisis  on  A&D  Industry.     2 A  Brief  Introduction  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     2.1  A&D  Industry  in  Brazil   2.1.1 Present  Scenario   2.1.2 PEST  Analysis     2.1.3 SWOT  Analysis     2.1.4 Market  Growth   2.1.5 Opportunities   2.1.6 Suggestions     2.2 A&D  Industry  in  Russia   2.2.1 Present  Scenario   2.2.2 PEST  Analysis     2.2.3 SWOT  Analysis     2.2.4 Market  Growth   2.2.5 Opportunities   2.2.6 Suggestions     2.3 A&D  Industry  in  India   2.3.1 Present  Scenario   2.3.2 PEST  Analysis     2.3.3 SWOT  Analysis     2.3.4 Market  Growth   2.3.5 Opportunities   2.3.6 Suggestions     2.4 A&D  Industry  in  China   2.4.1 Present  Scenario   2.4.2 PEST  Analysis     2.4.3 SWOT  Analysis     2.4.4 Market  Growth   2.4.5 Opportunities   2.4.6 Suggestions     2.6  How  to  grow  together  as  BRIC  using  A&D  industry  as  a  tool?     Exhibits:  1  -­‐9   Sources  &  References:      
  • 3. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   3     Executive  Summary:     This  paper  is  about  how  the  BRIC  nations  can  use  A&D  industry  as  tool  for  growth  for   combined  growth.  We  have  analyzed  each  country  through  PEST  &  SWOT  analysis  and  found   their  Core  Competencies  and  Competitive  Advantage.     Then  accordingly  the  strategies  have  to  be  set  so  that  the  maximum  can  be  made  out  of  each   country.  I  have  given  a  broader  preoperative  while  concluding  the  paper.  The  main  Idea  behind   this  paper  is  to  think  that  BRIC  countries  are  not  each  other’s  competitors  but  partners.  If  the   work  as  a  group  they  can  speed  up  their  economic  growth.             1  Introduction  to  Aerospace  &  Defense  Industry:     1.1  Brief  History  about  development  of  A&D  Industry.            Aerospace  &  Defense  Industry  now  days  generally  referred  as    A&D  industry.  If  we  want  to   find  the  history  of  this  industry  we  can  say  it  started  in  1908  when  Wright  Brothers  got  an   order  from  U.S.  Army  to  make  one  aircraft  and  also  when  they  licensed  their  patents  to  Astra   Company  to  manufacture  aircraft  in  France.   Europeans  took  an  earlier  advantage  in  A&D  business  right  from  the  start  of  First  World  War  in   1914  during  which  French  firms  built  about  200O,  Germans  about  1000  and  Britain  also   approximately  1000  aircrafts.  And  Americans  hardly  100  aircrafts.   After  the  First  World  War  most  of  the  aircraft  companies,  which  survived,  were  basically   because  of  entrepreneur  sprit.  Americans  invested  on  R&D  and  got  many  patents  and  this  give   them  an  upper  hand  over  Europe  and  became  a  major  player  in  A&D  Industry.  In  the  six-­‐year   period  1940  through  1945.In  1943,  the  aviation  industry  was  America's  largest  producer  and   employer  with  1,345,600  people  bent  to  the  task  of  making  aircraft.  We  can  say  this  was  the   start  of  American  dominance  in  A&D  Industry.    Production  reached  maximum  during  World   War  II,  despite  a  minor  blip  for  the  wars  in  Korea  and  Vietnam.  Instead,  research  ruled  the   industry.  During  cold  war  the  demand  of  stealth  and  UAV  increased.  This  lead  to  new   technologies  prompted  a  massive  restructuring  of  the  industry.  Established  airframe  firms   shifted  from  manufacturing  to  research,  while  the  military  channeled  funds  to  technology-­‐ specific  startup  firms.   And  after  the  Cold  war  season  started  Globalization  and  the  world  became  a  Global  Village.   Hence  the  civil  aviation  became  an  important  means  of  transport  and  this  boost  the  A&D   Industry.    And  at  present  Boeing  and  Airbus  are  major  players  in  Commercial  sectors.  Where  else  Boeing,   United  Technologies  were  leaders  in  A&D  Sectors  during  2011  as  per  Fortune  500  (Refer   Exhibit  2).         1.2  Present  Scenario.                  Aerospace  and  defense  industry  delivers  a  second  consecutive  Year  of  record  revenues  and   Profit  in  year  2011  as  per  data  from  Boeing  &  EADS  (Refer  Exhibit  3).    If  we  consider  commercial  aerospace  market  things  were  appearing  good  and  Industry  leaders   were  optimistic  as  Air  Traffic  was  strong  and  steady  which  was  driving  the  after  market   business  also  the  industry  had  delivered  a  record  number  of  large  aircraft  and  orders  are   available  for  next  8  years.       1.2.1  Effect  of  Euro  Zone  crisis  on  A&D  Industry:  
  • 4. 4   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     With  the  onset  of  Eurozone  crisis  it  is  difficult  that  the  forecasted  figures  of  3.5%  by  IATA  for   the  Air  traffic  in  year  2012  can  be  met.  This  is  because  Europe  is  the  largest  Air  Travel  market   in  the  world  and  the  condition  of  Eurozone  Crisis  is  deteriorating  day  by  day.   Still  the  implication  of  Eurozone  Crisis  on      Commercial  Aerospace  OEMs  and  after  market   suppliers  remains  unclear.  Though  certain  suppliers  will  be  negatively  affected  by  stringent   credit  standards  and  higher  oil  prices.  And  also  the  after  market  suppliers  will  be  at  greater   risk  than  the  Commercial  Aerospace  OEMs.       2  A  Brief  Introduction  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     1800   1600   1400   16.83 1200   %   1000   World   800   World   600   BRICS   BRIC   400   100.00 200   %   0   2007   2008   2009   2010   2011           As  we  can  see  from  A&D  Insights  2011  by  pwc  (Refer  Exhibit  2)  that  A&D  industry  is  still  not   totally  globalized  it  ranks  at  8  out  of  total  15  stated  industries.  There  is  a  huge  potential  for   emerging  economies  such  as  BRIC  in  A&D  industry.  And  the  economic  slowdown  is  in  some   manner  helping  this  as  the  top  line  is  reducing  hence  OEMs  are  trying  to  maximize  profit  by   decreasing  the  bottom  line.  One  way  of  reducing  the  bottom  line  is  by  reducing  the  cost  in   manufacturing  and  R&D.  OEMs  are  doing  this  by  outsourcing  the  manufacturing  &  R&D  to   offset  locations.   And  if  observe  the  graphs  shown  above  we  can  see  that  even  the  defense  budget  for  BRIC  is   increasing  continuously  from  2007  onwards  and  if  we  compare  to  the  world  trend  the  increase   in  defense  expenditure  is  at  lower  rate  then  BRIC  ,  in  near  future  BRIC  will  be  the  leading   spenders.  Even  now  they  are  accounting  for  about  16%  of  world  total  defense  expenditure.   This  can  observed  from  the  recent  data  provided  in  A&D  Insights  2011  by  pwc  (Exhibit  6),   where  a  relation  is  shown  in  terms  percentage  of  Total  GDP  the  expenditure  for  each  country.   Where  China  spends  maximum  approximately  12  %  and  India  is  lowest  about  4%  with  Brazil  &   Russia  at  6%  &  10%  respectively.       Similarly  if  we  consider  the  commercial  air  traffic  market  we  can  observe  that  the  U.S.  &   European  market  are  nearly  saturated.  And  the  BRIC  countries  have  large  countries  they  have   neary  40%  of  world’s  total  population  scattered  over  25%  of  earths  land  which  they  cover  and   with  a  combined  GDP  growth  of  about  25%  of  world.  This  is  further  strengthen  by  the  recent   statics  given  in    A&D  Insights  2011  by  pwc  (Exhibit  5)  ,  which  speaks  that  the  air  traffic  in  Asia-­‐ pacific*  is  expected  rise  from  present  21%  in  2008  to  31%  in  2028  of  total  world’s.  This  is  further   confirmed  from  the  order  books  of  Boeing  &  Airbus  who  have  to  deliver  about  37%  of  their   remaining  orders  for  the  period  of  (2009-­‐2028)  to  Asia-­‐pacific*  region.  (*Asia-­‐pacific  region   includes  India  &  China,  which  are  key  constituents  of  BRIC).  
  • 5. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   5     And  the  rise  in  commercial  air  traffic  also  opens  gates  for  MRO  (Maintaince,  Repair&  Overhaul)   in  India  &  China.  At  present  the  MRO  center  for  Asia-­‐pacific  region  is  Singapore.  Just  to  give  an   idea  about  the  potential  of  MRO  market  I  would  like  to  tell  you  that  the  total  cost  spent  on  MRO   activities  for  an  Commercial  Aircraft  in  its  useful  service  life  is  equivalent  to  the  total  initial   cost  of  that  Aircraft.       Just  analyzing  the  recent  trends  we  can  see  that  in  2009,  the  number  of  investments  made  by   Top  50  Global  A&D  firms,  in  R&D  side  maximum  12  were  done  in  India  followed  by  6  in  Russia   and  4  in  China,  in  manufacturing  side  maximum  23  were  done  in  China  followed  by  20  in  India,   9  in  Russia  and  2  in  Brazil.  Hence  we  can  observe  a  trend  that  India  is  soon  becoming  a  R&D   hub  for  A&D    this  may  be  also  contributed  to  the  government  policies  and  political-­‐socio-­‐ economic  factors  which  I  will  be  discussing  later  in  this  paper  for  each  country.  China  is  still   maintaining  its  brand  of  “World’s  Factory”  in  A&D  sector  too  with  one  and  only  Airbus   assembly  line  operating  in  Tenzin.   The  challenges  faced  by  BRIC  countries  to  retain  and  develop  the  A&D  sectors  are  investment   risk  to  IPR  and  the  Frauds.  The  gravity  of  these  issues  can  be  understood  from  Exhibits  8&9,   which  are  taken  from  A&D  Insights  2011  by  pwc.  It  can  be  suggested  that  the  governments  of   BRIC  nations  should  have  stringent  laws  dealing  with  IPR  &  Frauds  issues  and  also  speed  up   the  legal  activities  related  to  them.       2.1  A&D  Industry  in  Brazil   Aerospace  Industry  Export  &  Import    6,000.00      5,000.00      4,000.00      3,000.00     Brazil  Export    2,000.00     Brazil  Import    1,000.00      -­‐         2007   2008   2009   2010   2011     2.1.1  Present  Scenario   Brazil  is  one  of  the  countries  in  BRIC,  which  is  already  playing  a  major  role  in  A&D  industry.   Embraer,  which  is  a  major  player  in  business  jets,  is  from  Brazil.  Also  it  is  the  second  largest   exporter  in  Aerospace  Industry  after  China  among  BRIC.  It  exported  5469.01  million   USD(United  States  Dollar)  while  it  imported  935.77  million    USD  worth  of  Aerospace  goods.     It  is  facing  a  tough  competition  from  China  &  India  now.  Its  core  competency  can  be  said  to   lie  in  Business  Jets  and  some  offset  business  generated  by  Boeing  in  Brazil.   If  we  analysis  the  Defense  spending  it  was  relatively  consistent  in  terms  of  growth  in  2011  it   was  3.53  billion  USD  and  has  been  increased  by  18%  for  2012.                            
  • 6. 6   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     2.1.2  PEST  Analysis   PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(BRAZIL( POLITICAL(&(POLICY( ECONOMIC( 1.  Stable(government.( 1.  Seventh(largest(Economy(&(sixth(as(per(GDP.( 2.  No(na;onalis;c(manufacturing(ambi;ons.( 2.  Increased(the(defense(budget(by(18%(this(year( 3.  High(import(du;es(on(behalf(of(Embraer.( hence(a(big(emerging(market.( 4.  Defense(is(top(priority.( 3.  Low(external(&(public(debt.( ( 4.  Supports(manufacturing,(services(and(natural( resource(development(simultaneously.( SOCIAL(&(LEGAL( TECHNOLOGICAL( 1.IPR&regula-ons&below&average.& 1.  Embraer&DNA.& 2.Low&unemployment.& 2.  Experience&work&force&for&A&D&industry&as& 3.2014&FIFA&world&cup&&&2016&Olympic&will&create& Embraer,&one&of&the&largest&brand&in& the&market&for&more&commercial&air&traffic.& commercial&aircraNs&is&from&Brazil.& 4.&Large&popula-on&&&big&country&scope&for& 3.  Has&all&the&resources&required.& increasing&air&traffic.& 4.  Non&availability&of&exper-se&in&ITES.&    
  • 7. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   7     2.1.3  SWOT  Analysis SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(BRAZIL( STRENGTH( WEAKNESS( 1.  Embraer(DNA.( 1.  IPR(regulaQons(below(average.( 2.  Increased(the(defense(budget(by(18%(this(year(hence(a(big( 2.  High(import(duQes(on(behalf(of(Embraer.(In(long(run(wil(be( emerging(market.( a(problem(as(local(firms(will(not(be(compeQQve(enough(for( 3.  Low(external(&(public(debt.( global(market.( 4.  Supports(manufacturing,(services(and(natural(resource( 3.  Brazil(is(not(lowPcost.(( development(simultaneously.(( 4.  Non(availability(of(experQse(in(ITES.( 5.  Increased(the(defense(budget(by(18%(this(year(hence(a(big( ( emerging(market.( ( 6.  Supports(manufacturing,(services(and(natural(resource( development(simultaneously.( 7.  HighPspeed(development(of(biofuels(for(aviaQon.(( OPPORTUNITIES( THREATS( 1.  Strategically-located-can-cover-South-American-Market-and- 1.Rise-in-compe<<on-in-A&D-from-India-&-China.- African.- 2.-Free-trade-scenario.- 2.  Has-a-domes<c-brand-Embraer-which-is-one-of-the-major- 3.-Increase-in-the-compe<<on-of-Business-jets-faced-by-Embraer.-- player-in-commercial-business-jets-and-so-can-enter-in- - commercial-aircraB-business-in-future.- 3.  Growing-A&D-market-in-BRICS-countries.- 4.  Can-be-a-preferred-choice-for-manufacturing-for-Europe-&- US’s-OEMs-shiBs-their-base-from-Europe-as-it-rela<vely- neutral--rather-than-China-&-Russia.-     2.2.4  Market  Growth   By  studying  the  PEST  and  SWOT  Analysis  we  can  see  that  there  is  still  a  relatively  protective   market  because  high  import  duties  are  levied  may  be  to  protect  Embraer.    On  political  front   government  is  stable  and  they  have  not  started  investing  in  Defense  Aircraft  development.  This   makes  it  still  available  defense  market  for  foreign  companies,  as  there  is  no  domestic   competition.  In  next  four  years  Brazil  is  going  to  hoist  FIFA  Football  World  cup  in  2014  &   Olympic  in  2016.  This  will  increase  the  air  traffic  with  lots  of  tourists  flying  throughout  the   country  hence  is  a  large  potential  market  in  short  term  for  Commercial  aircraft  companies.  The   increasing  GDP  is  raising  the  per  capita  income  and  this  will  increase  the  time  value  of  its   nationals,  which  will  further  encourage  them  to  use  airways  instead  of  roadways  or  railways.   Hence  in  long  term  too  the  domestic  air  traffic  is  expected  to  rise  with  increase  in  economic   growth.  And  the  economic  growth  will  also  provide  the  rise  in  defense  budget,  which  makes  it   an  attractive  defense  market.     2.2.5  Opportunities   We  can  say  unless  it  opens  its  market  for  free  trade  it  will  be  difficult  its  local  companies  to   compete  at  global  level.  It  is  not  a  low  cost  manufacturing  destination  hence  it  can’t  take  that   advantage  from  China.  It  has  a  labor,  which  is  skilled  in  commercial  aircraft  industry  but  over   all  R&D  is  not  up  to  the  mark  and  IPR  regulations  are  below  average.  Again  in  R&D  India  is   becoming  a  global  hub  for  A&D  industry.       2.2.6  Suggestions  
  • 8. 8   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     I  would  give  the  following  suggestions:   1. Allow  the  local  companies  to  compete  with  global  companies  in  domestic  market  so  that   they  may  become  strong  to  survive  in  International  Market.  This  can  be  done  by   removing  trade  barriers  and  also  promoting  JV(Joint  ventures)  and  FDI.   2. IPR  regulations  to  be  made  stringent  at  preset  they  are  the  lowest  among  BRIC   countries.(Exhibit   3. They  should  try  to  improve  in  ITES  sector  at  least  so  that  they  can  offer  the  complete   package  as  they  have  all  other  resources  available.   4. They  are  in  South  America  which  is  full  of  Emerging  economies  hence  can  make  their   presence  in  that  growing  market.   5. Can  target  BRIC  market  especially  India,  requires  a  lot  of  business  jets.     2.2  A&D  Industry  in  Russia   Aerospace  Industry  Export  &  Import    800.00      700.00      600.00      500.00      400.00     Russia  Export    300.00     Russia  Import    200.00      100.00      -­‐         2007   2008   2009   2010   2011       2.2.1  Present  Scenario   Russia  was  once  a  superpower  but  with  time  it  lost  its  glory  is  now  again  want  to  resurrects  for   the  ashes.  It  is  one  of  the  most  technological  advanced  nation  specially  in  defense  sector.  There   are  one  of  the  best  in  Arm  design  and  manufacture  AK-­‐47  is  one  of  the  example,  even  it  is   considered  better  than  similar  American  &  German  Assault  riffles.  And  in  defense  aircraft   sector  they  have  a  very  successful  Sukhoi  30,  Sukhoi-­‐35  the  latest.  But  if  we  see  the  exports  and   imports  in  Aerospace  product  its  742.16  and  192.38  million  USD  respectively.  The  core   competency  of  Russians  can  be  said  in  Defense  sector  from  arms  to  aircrafts.                                        
  • 9. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   9     2.2.2  PEST  Analysis     PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(RUSSIA( POLITICAL(&(POLICY( ECONOMIC( 1.  Poli0cal(instablity.( 1.  As(as(Per(GDP(9th(and(6th(largest(economy.( 2.  Corrup0on.( 2.  Basically(based(on(natural(resources.( 3.  Defense(top(most(priority.( 3.  A(con0nuously(rise(in(defence(budget(making( 4.  Moderniza0on(of(defense(forces.( it(a(poten0al(market.( 5.  Recently(changed(the(poli0cal(model(from( 4.  Has(second(largest(numbers(of(air((ports(in( communist(to(democra0c.( world(hence(a(big(poten0al(for(commercial(air( ( traffic.( 5.  Rise(in(Sovereign(debt.( ( 6.  S0ll(not(a(part(of(WTO.( SOCIAL'&'LEGAL' TECHNOLOGICAL' 1.  Less'English'speaking'popula9on.' 1.  DNA'of'an'earlier'Super'power'with'proficiency' 2.  Highly'dependent'on'local'language.' in'high'end'technology.' 3.  Deep'impact'of'communist'teachings.' 2.  A'leader'among'BRICS'in'A&D'sector'in'terms' 4.  As'per'area'the'largest'country'and'as'per' of'technology'advancement.' popula9on'stands'at'…'hence'local'domes9c' 3.  Have'local'companies'in'R&D,'Manufacturing'&' airline'network'exists'but'is'not'operated'in'an' MRO'sector'of'A&D'industry.'Ie.'Sukhoi,' effec9ve'manner.' Antonov'etc' 5.  Unemployment'is'a'major'issue.' 6.  Low'IPR'protec9on'laws.'   2.2.3  SWOT  Analysis   SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(RUSSIA( STRENGTH( WEAKNESS( 1.  1.(DNA(of(an(earlier(Super(power(with(proficiency(in(high( 1.  (Low(IPR(protecMon(laws.(( end(technology.( 2.  Rise(in(Sovereign(debt.( 2.  A(leader(among(BRICS(in(A&D(sector(in(terms(of(technology( 3.  SMll(not(a(part(of(WTO.( advancement.( 4.  Non(avaliablity(of(aVer(sales(service.( 3.  Have(local(companies(in(R&D,(Manufacturing(&(MRO(sector( 5.  Totally(dependent(on(Russian(language(specially(in( of(A&D(industry.(Ie.(Sukhoi,(Antonov(etc(Defense(top(most( technology(which(makes(it(difficult(for(entering(into(global( priority.( market(&(seWng(global(R&D,manufacturing(&(MRO( 4.  A(conMnuously(rise(in(defence(budget(making(it(a(potenMal( centers.( market.( 6.  Geographical(locaMon(leser(number(of(ports(and(country( 5.  Has(second(largest(numbers(of(air((ports(in(world(hence(a( lies(far(away(from(the(major(growing(market(ie.(Africa,( big(potenMal(for(commercial(air(traffic.( AsiaYsubconMnent(&(South(America.( 6.  Russian(products(are(generally(considered(robust.( 7.  Lack(of(engineers(&(managers(for(A&D(Industry.( 8.  AdaptaMon(of(western(Quality(Standards(and(neither(any( development(of(Quality(Standards.( 9.  No(FDI(in(A&D(sector(and(lack(of(competaMon(due(to(less( number(of(private(players.( OPPORTUNITIES* THREATS* 1.  Rise*in*the*A&D*market*in*BRICS*countries.* 1.  The*Overall*Growth*of*China*in*A&D*sector*is*posing*a* 2.  Already*a*major*player*in*fighter*aircraG*manufacturing*&* serious*compeKKon*to*Russia.* defense*sector.*** 2.  A&D*industry*accept*the*western*Quality*&*Industry* 3.  Has*a*good*relaKon*with*the*governments*of*BRICS*countries* standards*compulsory*to*adhere*to*sustain*in*Global*Market.* and*that*is*the*major*growing*porKon*in*A&D*sector.* 3.  The*rise*of*outsourcing*business*in*India*for*A&D*Industry.* 4.  HesitaKon*of*western*countries*in*sharing*technology*&* placing*R&D*faciliKes.*       2.2.4  Market  Growth   Russia  is  a  developing  market  specially  for  commercial  air  traffic.  It  is  the  largest  country  in   terms  of  land  and  for  population  to  travel  across  it  air  travel  is  the  only  option.    As  it  is  already  
  • 10. 10   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     a  big  producer  of  arms  and  fighter  aircraft  hence  it  is  not  much  dependent  on  outside  world  for   its  defense  needs.  Still  it  is  a  growing  market  as  its  defense  budget  was  64.12  billion  USD.       2.2.5  Opportunities   I  can  clearly  see  an  opportunity  for  Russia  in  World  Defense  market  especially  in  Arms  &   Fighter  Aircraft  area.  Their  products  are  robust  but  lack  service  support  and  spares.  They  have   a  large  market  among  BRIC  nations  such  as  India  ,China  &  Brazil.  They  can  eye  commercial  and   cargo  aircrafts  too.  At  present  one  of  the  largest  cargo  aircraft  Antonov  An  225  was  built  by   Russia  and  is  used  for  transportations  of  space  shuttles,  heavy  machinery  etc.           Suggestions   I  would  suggest  Russia  to  target  markets  of  BRIC  in  defense  market  with  improving  its  service   &  spares  support.  It  can  also  open  its  service  wings  as  a  JV  with  the  local  players  of  each   country  so  that  it  may  have  an  cost  advantage  too.  It  can  focus  the  manufacturing  cargo   aircrafts  and  outsource  offset  activities  to  India  or  China.  India  is  world’s  largest  buyer  of  arms   and  so  Russia  can  target  Indian  market  for  the  same.     2.3  A&D  Industry  in  India   Aerospace  Industry  Export  &  Import    4,000.00      3,000.00      2,000.00     India  Export   India  Import    1,000.00      -­‐         2007   2008   2009   2010   2011     2.3.1  Present  Scenario   The  above  graph  represents  the  trend  of  Indian  Exports  &  Imports  in  Aerospace  sector.  We  can   clearly  see  that  the  present  exports  are  1990.11  and  57.26  million  USD  in  year  2011.This  also   shows  an  aspect  that  we  are  basically  exporting  the  services  (IT  &  R&D)  and  smaller  level   offset  units  which  are  mostly  tier  3  suppliers.  Hence  a  lager  market  exists  of  tier  1&2  suppliers   also  Indian  Government  promoting  OEMs  to  set  up  an  assembly  line  and  the  R&D.  Though  the   OEMs  have  started  investing  in  R&D  which  can  be  confirmed  by  the  statistics  given  in  A&D   Insights  2011  by  pwc  (Exhibit  7)  in  a  period  between  2000-­‐2011  about  12  investments  have  been   made  by  top  50  ranking  companies  as  ranked  by  Flight  International  Top  100  and  about  20  in   manufacturing  sector  of  Aerospace.  India  has  got  an  advantage  where  global  players  are   investing  in  R&D  and  got  a  lead  and  slowly  it  is  gaining  some  momentum  in  manufacturing   though  it  will  take  some  time  to  give  competition  to  China.                     Where  else  it  has  definitely  become  a  hot  market  for  defense  deals  with  the  10.2  billion  USD   Rafael  deal  or  the  Hercules  &  P-­‐8I  aircrafts  deals  which  Boeing  has  won.  In  additional  to  this   India  is  also  developing  its  indigenized  4.5  generation,  single  engine,  single  seater    Light   Combat  Aircraft  (LCA)  or  commonly  known  as  Tejas.  It  is  now  in  its  final  phase  and  it  expected   to  join  the  nation  defense  by    2020.  Also  its  fairly  independent  on  manufacturing  of  Combat   Helicopters  such  as  (LCH)  and  others  as  Dhruv.  This  has  given  India  a  through  experience  of   working  in  R&D  and  manufacturing  of  Fighter  aircrafts.  With  the  organizations  such  as  
  • 11. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   11     DRDO(Defense  Research  and  Development  Organization),  ADA(Aeronautical  Development   Organization),  ADE(Aeronautical  Development  Establishment),  HAL(Hindustan  Aernautical   Limited)  and  BEL(Bharat  Electronics  limited).  Where  DRDO,ADA,NAL  &  ADE  caters  the  R&D   requirement,  BEL  is  manufacturing  the  electronics  related  to  FCS(Flight  Control  System)  and   WMS(Weapon  Management  System)  and  HAL  overall  assembly  and  manufacturing.   The  development  of  UAV(Unmanned  Air  Vehicles)  is  in  very  nascent  stage.  Hence  we  can  say   India  has  the  basic  building  blocks  for  A&D  industry,  which  are  all  following  international   standards  such  as  AS9100  Rev  C  &  EMS  140001.       2.3.2  PEST  Analysis   PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(INDIA( POLITICAL(&(POLICY( ECONOMIC( 1.  Government(support.( 1.  Major(economic(reforms(done(in(last(20(years.( 2.  Induc;on(of(GAAR((General(An;(Avoidance(Rule).( 2.  One(of(the(fastest(growing(economy(of(world(ranked(at(11( 3.  Poli;cal(stability,(regulatory(effec;veness,(rule(of(law(and( as(per(GDP(and((4th(largest(economy.( sovereign(debt.( 3.  Increase(in(defense(budget(on(an(yearly(average(of(8%.( 4.  Corrup;on( 4.  Huge(poten;al(for(Air(traffic(business(as(2nd(largest( 5.  Regional(issues(overpowering(important(country(level( country(popula;on)(and(7th(largest((Land).( economic(decisions.( 5.  One(of(the(highest(saving(fund.( 6.  Defense(Produc;on(policy(&(Defense(Procurement( 6.  Defense(Offset(Policy.( Policy(DPP).( 7.  Recently(A&D(sector(opened(for(private(players(with( 7.  Many(eminent(economist(in(poli;cal(senario.( investment(upto(100%(and(FDI(upto(26%.( 8.  Defense(of(the(country(is(of(highest(priority.( 8.  Largest(importer(of(Arms.( 9.  Difficulty(in(star;ng(a(business(specially(in(A&D(sector.( 9.  Founding(member(of(WTO.( SOCIAL(&(LEGAL( TECHNOLOGICAL( 1.  Constant)treat)from)terrorists.) 1.  Availability)of))founda2ons)for)developing)a)robust)industrial) 2.  Many)interna2onal)disputes)with)neighbors.) base)in)the)aerospace)and)defense)(A&D))sector)for) 3.  Safeguarding)Long)cost)lines.) R&D,OEMs)&)MROs)(Maintaince)Repair)and)Opera2ons))ie.) 4.  Second)largest)army)of)the)world.) DRDO,)HAL)etc.) 5.  )Low)cost)labor.) 2.  Indigenized)development)of))Helicopters)by)(HAL))and) 6.  Pool)of)second)largest)English)speakers.) AircraX)(LCA/TEJAS))is)under)progress.) 7.  Large)pool)of)skilled)manpower)required)for)A&D)industry)is) 3.  Experience)of)producing)robust))A&D)equipment)at)low)cost.) available.) 4.  Availability)of))talent)suitable)for)A&D)Industry.) 8.  Labor)problems.) 5.  Knowledge)&)Implementa2on)of)Interna2onal)Quality) 9.  Improvement)in)IPR)environment)with)the)onset)of) Standards)required)for)A&D)Industry)is)available.) pharmaceu2cals)companies.) 6.  Availability)of))all)technical)exper2se)ie.)ITES,)Manufacturing,) 10.  BeQer)equipped)legal)system.))) Management)and)R&D.)Makes)it)a)complete)package.)) 11.  Highly)consolidated)SMEs)Base.) 7.  Has)a)well)recognized)and)economical)space)program) 12.  Highest)no.)of)scien2st)&)engineers.) operated)by)ISRO)which)is)a)recognized)name)at)Global)level.)                                
  • 12. 12   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     2.3.3  SWOT  Analysis   SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(INDIA( STRENGTH( WEAKNESS( 1.  Government(support.( 1.  Induc>on(of(GAAR((General(An>(Avoidance( 2.  Availability(of((founda>ons(for(developing(a(robust(industrial(base(in(the(aerospace(and( Rule).( defense((A&D)(sector(for(R&D,OEMs(&(MROs((Maintaince(Repair(and(Opera>ons)(ie.(DRDO,( 2.  Corrup>on( HAL(etc.( 3.  Difficulty(in(star>ng(a(business(specially(in( 3.  Knowledge(&(Implementa>on(of(Interna>onal(Quality(Standards(required(for(A&D(Industry(is( A&D(sector.( available.( 4.  Pool(of(second(largest(English(speakers.( 4.  Recently(A&D(sector(opened(for(private(players(with(investment(upto(100%(and(FDI(upto(26%.( 5.  Low(innova>on.( 5.  Increase(in(defence(budget(on(an(yearly(average(of(8%.( 6.  Very(long(product(cycle(>me(as(many( 6.  Defense(Offset(Policy.( approvals(&(checks(to(be(done.( 7.  Many(eminent(economist(in(poli>cal(senario.(( 7.  Labor(problems.( 8.  Pool(of(second(largest(English(speakers.( 8.  Regional(issues(overpowering(important( 9.  Low(cost(labor.( country(level(economic(decions.( 10.  Improvement(in(IPR(environment(with(the(onset(of(pharmaceu>cals(companies.( 9.  Poli>cal(inbstability,(regulatory(inb 11.  Be]er(equipped(legal(system.(( effec>veness,(rule(of(law(and(sovereign( 12.  (Huge(poten>al(for(Air(traffic(business(as(2nd(largest(country(popula>on)(and(7th(largest((Land).( debt.( 13.  Strong(IT(service(sector(and(similarly(Automobile(manufacturing(sector.(( 10.  Strategic(Barriers.( 14.  Adaptability(to(changed(scenario.( 11.  Lack(of(Infrastructure(and(the(increase(in( Energy(deficient.(( OPPORTUNITIES( THREATS( 1.  It%is%one%of%the%fastest%developing%market%and%so%the%items%can%be%manufactured%as%all%required% 1.Stratergic%barriers%fot%criKcal%technologies%&% resources%are%available.% source%codes,%IP.%% 2.  Can%become%a%MRO%hub%for%A&D%industry%because%of%availability%of%low%cost%human%resource.% 2.%US%InternaKonal%Traffic%in%Arms%RegulaKons%ITAR% 3.  India%is%strategically%%located%and%developing%markets%of%Middle%East,%ASEAN%&%ASIA%can%be% restricKons.% targeted.% 3.Exchange%change%risk%ie.%DepreciaKon%in%dollar.% 4.  Largest%no.%of%scienKst%and%engineers.%% 4.Tough%compeKKon%from%Brazil,%China%&%Russia.% 5.  Increasing%domesKc%players%involvement%in%Indian%defense%industry%HALNBoeing,%BELNBoeing,% 5.ReducKon%in%overall%defense%budget.% UTCNBEL.% 6.DegradaKon%of%India’s%raKng%by%InternaKonal% 6.  Increase%in%overseas%suppliers%involvement%in%Indian%defense%industry.% Agencies%ie.%S&P%has%reduced%from%BBB+%to%BBBN.%%% 7.  Because%of%recession%&%Eurozone%crisis%profit%margins%of%A&D%firms%are%squeezed%hence%to% % increase%profit%they%will%try%to%reduce%their%cost%by%mostly%outsourcing.%% 8.  Can%be%a%preferred%choice%for%manufacturing%for%Europe%&%US’s%OEMs%shiXs%their%base%from% Europe%as%it%relaKvely%neutral%%rather%than%China%&%Russia.%     2.3.4  Market  Growth   India  has  continuously  raised  its  defense  budget  during  last  5  years,  and  for  the  year  of  2011  it   was  approximately  44.28  billion  USD,  which  is  about  4%  of  its  GDP.  It  is  the  largest  importer  of   Arms.  And  recent  modernization  of  its  Air  Force  has  opened  new  doors  of  opportunity  tor   global  players.  It  is  definitely  an  attractive  market  in  defense.   If  we  see  the  Aerospace  sector  India  has  a  huge  potential  for  Air  Traffic.  As  per  capita  income  is   increasing  hence  the  purchasing  power  of  middle  class    is  also  increasing  which  will  extend  the   air  traffic  market  to  Indian  middle  class.  This  makes  it  a  lucrative  market  for  Global   Commercial  Aircraft  Manufacturers.       2.3.5  Opportunities   Discussing  about  opportunities  we  can  say  that  India  hasn’t  got  much  experience  in  arms   designing  &  manufacturing  but  there  is  definitely  potential  in  Designing  and  manufacturing  of   fighter  and  military  aircrafts  and  offset  outsourcing  of  R&D  and  manufacturing  activities  in   commercial  aircraft  market.   It  has  got  organizations  like  DRDO,  HAL  &  BEL,  which  are  AS9100  Rev  C  certified  (HAL-­‐LCA   SBU  &  BEL-­‐EW&A  SBU)  and    HAL,  BEL  &  other  private  companies  acting  as  tier  2  &  1  suppliers   for  Boeing.  There  are  many  R&D  have  been  set  up.  Also  the  players  like  Rafael  Dassault  ,   Lockheed  Martin  &  Boeing  have  entered  into  JV(Joint  Venture)  with  Indian  companies.  During   the  Aero  India  2011  about  the  contracts  of  about  2  billions  USD  were  signed  between  Indian  &   Foreign  companies.  Indian  government  has  increased  the  competation  in  A&D  sector  by   allowing  few  of  Indian  private  Companies  such  as  Wipro,  Mahindra,  Infosys,  Tata,  L&T  &   Reliance  and  giving  them  a  title  “Raksha  Ratna”.Earlier  the  A&D  sector  was  dominated  by  PSU  
  • 13. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   13     (Public  Sector  Units)  and  Government.  Also  as  per  DPP(Defense  Procurement  Procedure)  2011   for  any  A&D  contract  at  least  30%  of  job  to  be  outsourced  to  Indian  Companies.FDI  upto  26%  is   allowed  in  A&D  sector,  special  benefits  are  given  to  foreign  companies  setting  up  their  R&D   centers  in  India.  In  India  R&D,  manufacturing  &  (IT)  services  all  three  are  available  hence  it   offers  a  very  good  package  for  global  players  to  outsource  their  activities  to    take  advantage  of   low  cost  skilled  talent.  Also  there  is  a  large  opportunity  in  MRO  (Maintaince  ,  Repair  &   Overhaul  sector)  at  present  Singapore  is  the  MRO  hub  for  all  commercial  aircrafts  for  Asia-­‐ pacific  region.  The  problem  is  that  Indian  government  has  put  heavy  import  duties  about  19-­‐ 20%  on  the  equipment’s  required  for  MRO.  As  I  have  already  discussed  earlier  that  the   cumulative  cost  of  service  (MRO)  of    an  aircraft  during  its  useful  life  is  equivalent  to  its  initial   cost.  Hence  it  is  a  market  with  huge  potential.   If  we  consider  the  challenges,  which  India  faces,  are  average  IPR  protective  laws  and  the  risk  of   frauds.       Suggestions   Government  should  continue  its  industry  friendly  policies  and  also  make  some  A&D  specialized   SEZ(Special  Economic  Zone).  Import  duties  on  equipment’s  related  to  MRO  should  be  reduced   or  removed  ,  IPR  laws  should  be  made  stringent  and  frauds  should  be  dealt  strictly.       2.4  A&D  Industry  in  China   Aerospace  Industry  Export  &  Import           2.4.1  Present  Scenario   China  as  expected  is  un-­‐doubly  the  leader  of  BRIC  and  it  is  keeping  its  position  even  in  A&D   industry  too.  Just  referring  this  Aerospace  export  &  import  graph  we  can  see  that  in  year  2011   export  and  imports  were  6391.72  million  USD  and  622.32  million  USD  respectively.  The   exports  are  huge  as  compared  to  Imports,  which  shows  it  is  already  a  manufacturing  factory  of   A&D  industry  though  still  there  is  potential  to  increase  it.   And  even  in  defense  sector  they  are  self-­‐sufficient.  Their  fighters  are  one  of  the  best  in  world.   And  now  they  are  planning  to  break  the  duopoly  of  Boeing  &  Airbus  from  Commercial  Aircraft   sector  by  launching  their  fully  indigenously  built  commercial  jet.  Comac  ARJ21  and  Comac  
  • 14. 14   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     C919  are  two  variants  Comac  (Commercial  Aircraft  Corporation  of  China,  Ltd.)  is  planning   to  launch  challenging  Boeing  &  Airbus.                   2.4.2  PEST  Analysis   PEST(ANALYSIS(FOR(A&D(INDUSTRY(IN(CHINA( POLITICAL(&(POLICY( ECONOMIC( 1.  Stable(Government.( 1.  Second(largest(Economy(&(Second(as(per(GDP.( 2.  Full(Support(to(A&D(sector(by( 2.  ConNnuous(increase(in(Defense(budget.( government.( 3.  SOEs(exists((in(Fighter(aircraK(&(Defense(producNon( 3.  No(private(sector(&(No(FDI(in(Defense(&( but(presently(using(indigenizaNon(and(only( Defence(Avionics.(( targeNng(domesNc(market.( 4.  35%(FDI(allowed(in(Commercial(AircraK( 4.  (Presently(targeNng(the(domesNc(market(for(defense( sector.( sector(&(Global(market(for(Aerospace.( ( 5.  Low(cost(resource(available.(( SOCIAL(&(LEGAL( TECHNOLOGICAL( 1.  High'morale'due'to'recent'economic' 1.  SOEs'directly'coming'into'compeJJon'with'Boeing'&' success'of'China.' Airbus'for'building'commercial'jets.' 2.  Required'talent'available'which'can'be' 2.  Has'all'the'technology'for'building'a'successful'A&D' directly'used'for'A&D'industry.' Industry.' 3.  Language'Barrier.' 3.  Are'aware'of'InternaJonal'Process'&'Quality' 4.  China'A&D'sector'works'in'highly'closed' standards'and'can'follow'them.' environment'as'dominated'by'SOEs'and' 4.  Are'good'at'reOengineering.' closely'monitored'by'Government.' 5.  Have'a'good'R&D'&'Manufacturing'sector.' 6.  Has'a'weak'IT'support'as'compared'to'India'for'A&D' sector.' 7.  Has'a'recently'developed'very'large'&'successful' Space'program.''                                            
  • 15. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   15     2.4.3  SWOT  Analysis     SWOT(ANALYSIS(FOR(A&D(INDUSTRY(IN(CHINA( STRENGTH( WEAKNESS( 1.  (Stable(Government.( 1.  No(private(sector(&(No(FDI(in(Defense(&( 2.  Full(Support(to(A&D(sector(by(government.( Defense(Avionics.( 3.  35%(FDI(allowed(in(Commercial(AircraH(sector.( 2.  Language(Barrier.( 4.  ConJnuous(increase(in(Defense(budget.( 3.  China(A&D(sector(works(in(highly(closed( 5.  Low(cost(resource(available.(( environment(as(dominated(by(SOEs(and( 6.  Required(talent(available(which(can(be(directly( closely(monitored(by(Government.( used(for(A&D(industry.( 4.  Chinese(Quality(is(sJll(a(concern(as(the( 7.  Are(aware(of(InternaJonal(Process(&(Quality( Chinese(products(are(not(widely(considered( standards(and(can(follow(them.( robust.(( 8.  Are(good(at(reTengineering.( 5.  Lacks(the(support(in(IT(where(India(has(an( 9.  Has(the(required(Infrastructure.( advantage.( OPPORTUNITIES( THREATS( 1.  Can&give&a&tough&compe22on&Boeing&&&Airbus& 1.  Rise&in&compe22on&from&India&as&a&Tier&1,2,3& in&near&future.& supplier&for&A&D&sector.&& 2.  Can&become&leaders&in&2er&1,2,3&suppliers&for& 2.  Hesita2on&in&western&countries&in&sharing& A&D&sector.& informa2on&with&China&as&it&can&become&their& 3.  China’s&rela2on&with&BRIC&countries.&& compe2tor&in&near&future.& &       2.4.4  Market  Growth   China  is  a  big  market  for  Air  Traffic,  till  now  only  big  cities  are  connected  still    small  towns  are   out  of    reach.  Hence  we  can  say  the  main  market  is  still  not  tapped  to  its  potential.  This  give  a   lot  of  opportunity  for  commercial  airliners  ie.  Boeing  &  Airbus.  As  far  as  defense  is  considered   they  are  independent  enough  and  have  a  strong  domestic  defense  industry.  Also  they  haven’t   open  up  their  defense  sector  for  outside  world.     2.4.5  Opportunities   They  eyeing  opportunity  in  commercial  aircraft  market  which  is  now  dominated  by  duopoly  of   Boeing  &  Airbus.  They  are  planning  to  launch  their  first  aircraft  within  a  couple  of  years.  They   are  already  a  hot  destination  for  offset  manufacturing.  But  are  still  not  into  global  defense   market.  One  basic  reason  may  be  the  absence  of  private  companies  in  Defense  sector.  They  can   also  try  to    tap  the  MRO  segment.       Suggestions   Chins  is  doing  many  things  right.  Just  I  would  suggest  them  to  built  some  trust  in  global   companies  so  that  they  may  open  their  R&D  centers  in  China.  Also  they  should  make  IPR   regulations  more  stringent.  In  order  to  reduce  language  barrier  Chinese  government  has  made   compulsory  English  education  in  schools.          
  • 16. 16   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     2.6  How  to  grow  together  as  BRIC  using  A&D  industry  as  a  tool?     Can  BRIC  works  together  as  a  team?  Can  they  develop  a  sustainable  model  of  co-­‐operation?   I  can’t  answer  this  at  a  general  level  but  at  the  level  of  A&D  industry  it  is  fairly  possible.  One  of   the  basic  thing  is  that  no  two  BRIC  countries  are  similar  in  terms  of  core  competencies  and  this   can  help  them  to  work  together  also  by  doing  so  their  dependence  on  US  &  Europe  will   drastically  reduce.     If  I  would  had  been  given  a  task  to  frame  a  strategic  policy  for  BRIC  in  A&D  sector,  first  of  all  I   would  taken  an  account  of  core  competencies  of  each  BRIC  country.     Starting  with  Brazil  we  can  say  they  have  an  upper  hand  in  Business  Jet  segment  they  can  focus   on  Business  Jet  markets  and  manufacture  them.  India  ,China  &  Russia  are  one  of  the  biggest   markets  for  business  jets  as  the  growing  number  of  business  leaders,  politicians  &  eminent   personalities  all  require  business  jets.  India  ,China  &  Russia  can  give  a  preference  Brazil’s   business  jets  as  they  will  be  economical  than  those  from  US  &  Europe.     While  speaking  about  Russia  one  thing  comes  into  mind  is  Sukhoi  &  AK  47.  Their  core   competencies  are  Fighter  aircraft  and  Arms.  They  can  produce  them  and  sell  them  to  India,   Brazil  and  China.  Russian  products  are  economical  &  robust  but  the  problem  comes  for  spare   part  availability.  This  can  be  solved  if  Russia  give  some  Indian  or  Chinese  countries  contract  of   producing  spares  parts  for  their  Aircrafts.  At  present  India  is  one  of  the  largest  buyer  of  arms   and  BRIC  constitute  16%  of  total  world  defense  market.  It’s  a  huge  opportunity  for  Russia.   India  masters  of  IT  services  and  a  growing  hub  of  R&D.  India  can  provide  the  IT,R&D  and  all   other  services  to  all  the  requirements  of  Brazil’s  Business  jet  company,  Russian  Defense   industry    and  China’s  commercial  aircraft  industry  &  offset  manufacturing.  It  is  also  a   destination  of  offset  manufacturing  after  China  in  BRIC.  This  can  help  India  to  diversify  its   services  industry  at  global  level.   China  the  most  strongest  economy  of  BRIC.  It  has  bigger  dreams  than  any  of  BRIC  country.  At   present  they  are  targeting  commercial  aircraft/jet  market,  which  means  to  break  the  duo-­‐poly   of  Airbus  &  Boeing.  For  China  India,  Russia  &  Brazil  are  certainly  hot  markets.  India  ,Brazil  &   Russia  can  give  a  preference  to  Chinese  Commercial  airliners  as  they  will  be  economical.  Also   China  is  a  hot  destination  for  offset  business  means  Brazil  can  shift  some  of  its  Embraer  offset   activities  in  China  &  India.     If  the  above  strategy  can  be  implemented  it  will  be  a  WIN-­‐WIN  situation  for  all  BRIC  Countries.   BRIC  countries  should  look  each  other’s  as  partners  and  not  as  competitors.     -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐                                
  • 17. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   17     Exhibit  1   Present  A&D  Breakup     Exhibit2   Revenues Profits Fortune/ %/change/ %/change/ Rank Company $/millions $/millions 500/rank from/2009 from/2009 1 Boeing 36 64,306.00 .5.8 3,307.00 152.1 2 United6Technologies 44 54,326.00 2.7 4,373.00 14.2 3 Lockheed6Martin 52 46,890.00 3.8 2,926.00 .3.2 4 Northrop6Grumman 72 34,757.00 .1.5 2,053.00 21.8 5 Honeywell6International 81 33,370.00 8 2,022.00 .6.1 6 General6Dynamics 86 32,466.00 1.5 2,624.00 9.6 7 Raytheon 104 25,183.00 1.2 1,840.00 .4.9 8 L.36Communications 159 15,680.00 0.4 955 6 9 ITT 217 11,155.00 2.3 798 24 10 Textron 233 10,525.00 .0.2 86 N.A. 11 Goodrich 337 6,966.90 4.2 578.7 .3.1 12 Precision6Castparts 409 5,539.60 .19.9 921.8 .11.7 13 Alliant6Techsystems 472 4,807.70 4.9 278.7 79.7 14 Rockwell6Collins 478 4,665.00 4.4 561 .5.6 Issue6date:6May623,62011   (Source:  Fortune  500)         Exhibit3   Recent  Growth  in  A&D  Sector     2011   2010   Change Revenue   $677   $648   5% Operating Profit $60 $59.1 2% Operating Margin 8.86% 9.13% -27bps *All  monitory  figures  in  US$ billions (Source: Boeing annual report; EADS annual report)    
  • 18. 18   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries     Exhibit4   Globalization     Exhibit  5             Exhibit  6      
  • 19. Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries   19       Exhibit  7           Exhibit  8:   IP  Risk    
  • 20. 20   Development  &  Opportunities  of  Aerospace  &  Defense  (A&D)  Industry  in  BRIC  Countries         Exhibit  9   Frauds  &  How  they  are  dealt.               Sources  &  References:     1.A&D  Insights  2011  by  Mr.  Neil  Hampson    published  by  PricewaterCoopers  (PWC).   2.  A&D  Insights  2012  by  Mr.  Neil  Hampson    published  by  PricewaterCoopers  (PWC).   3.  Aerospace  &  Defence  2011  year  in  review  and  2012  forecast  by  Mr.  Neil  Hampson  and  Mr.   Scott  Thompson    published  by  PricewaterCoopers  (PWC).   4.  Unlocking  Potential  Indian  Aerospace  &  Defence  Sector  by  KPMG    &  CII.   5.  SIPRI  Military  Expenditure  Database  2012.   6.  2012  Global  aerospace  and  defense  industry  outlook:A  tale  of  two  industries  by    Deloitte.   7.Wikipedia